It’s important to choose the right domain name for your website, this is because it represents your brand online and creates an impression of who you are. A clever domain name can have a huge influence on the way visitors are attracted to your website. If your domain name does not reflect what you do though, then you may well struggle to attract the right type of visitor and you may find it affects your ranking.
Your URL is just one of many factors that search engines look at, so getting it right is going to be important.
Think like a site visitor
If we are honest, Coco Cola will never need to register the domain “FizzyCola.com” will they? Their brand is so strong now that simply typing in cola is going to place their name right at the top of search engines. Maybe your brand is strong too, but it is not likely to be that strong because most people are not in the position of having years of costly branding campaigns that make them the number one in their industry.
Another example of naming your domain with searchers in mind would be if you ran a campsite in Snowdonia. A domain like “SnowdoniaCampsite.co.uk” is likely going to do you better in SERPS (Search Engine Results Pages) than something like “MountainView.co.uk”. People are more likely to tap something like ‘Snowdonia campsites’ into their favourite search bar, so it just makes sense to have your domain structured in a similar fashion.
But you have already bought a domain that does not match your business?
It is not the end of the world and many other site owners have done remarkably similar. You can always wait for search engines and visitors to find you. In the meantime, work on your branding, overall SEO (Search Engine Optimisation) and social media presence. These steps are highly recommended even if your domain name is perfect.
If like many others you do not have the time or skills to do these things in-house, we have SEO, branding and many other services that you can take advantage of including SEO friendly writing offers. Our highly skilled team has been nailing results for our customers for a number of years and we are just a message away from helping you too.
Do not forget about the extension
As well as choosing the right domain name, you also need to choose the correct extension. The extension is the letters after the ‘dot’. Generally speaking, we would recommend staying away from the newer extensions like ‘.xyz’, ‘.pizza’, ‘.bargains’ or ‘.beer’. It is usually a good idea to just stick to the ones that people know and trust.
.Com is the normal, natural choice for US and some UK based businesses while .co.uk or .uk is the natural choice for UK based businesses. Choosing the correct one is going to send a subtle message that your site and business is trustworthy and authentic.
As a side note, whatever domain name and extension you eventually go for you should keep in mind that you should also grab an SSL certificate too.
Drop us a message today and let us see how we can help you.