Let me ask you a question. When you think of brand consistency, which companies do you think of? Whether they like it or not, every company has a brand. Simply put, a brand is what comes to someone’s mind when they think of your company. A brand is who your company is at the core. Brand consistency is agreement between all of the marketing elements of a brand. Think of some brands you’re familiar with: Coca-Cola, Nike, Starbucks, Target. These brands were built over many years, and they all have one thing in common: brand consistency.
Why Consistency is Important
When looking at these brands, it’s easy to see that brand consistency plays a significant role, but why? Brand consistency, as a goal, is important for several very important reasons.
Brand Consistency Builds Brand Awareness
When a business first begins, it needs to identify its target market and speak directly to them. It needs to speak to them with a consistent visual identity and consistent brand voice. Building brand awareness is an essential part to a company’s growth; it’s how a company gains recognition and begins getting sales.