Social media is one of the most effective, and popular, ways for charities to connect with people. Certain charities though find the whole social media ‘thing’ a little too daunting, causing them to shy away from. Social media for charities is an important tool though and shouldn’t be overlooked.
Charities of course rely on public support and social media is a vital tool to be used in finding new volunteers, supporters and, one would hope, those willing to donate either services, products or funds.
Social media is an essential marketing tool for charities in building a support base, sharing stories, raising donations, network with similar or otherwise like-minded organisations, encourage and increase sign-ups, volunteer recruitment etc.
Planning campaign on social media for charities
To properly plan out a campaign on social media for charities, or any other organisation for that matter, careful consideration needs to be taken into what the goal should be and the type of audience to be ‘targeted’. Once these are identified, it is then necessary for the best way to achieve these two things.
For instance, if you are working on behalf of a charity and you need to attract corporate investment then it could be more useful for you have a properly setup LinkedIn profile made and a group page, rather than having a Facebook, Instagram or even a Snapchat profile created for the charity.
Likewise, for general communication and / or press communications then video channels like YouTube could be more effective, and Twitter can be very useful here too, and more so than any other platforms.
Of course, when thinking of social media for charities, other platforms can be very effective but the above can be more useful when it comes to specific goals and audience types. The actual location of the charity and / or the audience can influence the platform used, too. For example, if the intended audience is Germany, then Xing is a likely contender for the best platform.
For Chinese audiences, where web platforms are more restricted or China focused, then WeChat or QQ are possibly the better options.
What can social media offer?
Social media for charities allows a two-way conversation and offers up an opportunity for the charity to engage with a large number of people, on a one to one basis. It also allows for the possibility of charity campaigns to go ‘viral’, inspiring followers to share your message and there-by reaching more people and widening the possibilities for further advocates and donations.
The age of the smartphone has meant that humorous video clips, a powerful or inspiring message could well be the catalyst for some amazing results.
The rewards of being social
Whichever way you use social media for charities, including which channels most spark interest, there are a lot of tips and tricks to make us of to make managing the associated less time consuming, more effective. Done correctly, social campaigns can be highly effective.
Careful preparation and integration into a larger campaign is important and they can, done right, be very cost effective – certainly less costly than a paid advertisement campaign.