Marketing SEO

How to best use Google Apps in your Web Design Agency – Myths and Facts

How to best use Google Apps in your Web Design Agency – Myths and Facts

How to best use Google Apps in your Web Design Agency – Myths and Facts

Google Apps is a suite of apps specifically designed for businesses. Google Apps has been around since 2011, but it’s only in the past couple of years that it’s seen widespread adoption. The primary driver for this is the ease with which Google Apps works from a user perspective. These apps are very intuitive to use and can be integrated seamlessly into any design process. The major downside to using Google Apps? There are no native desktop applications for working with them. That means if you work with other software tools, your workflow won’t be as seamless as it would be if there were more out-of-the-box integrations available. However, there are plenty of advantages when coupled with a Web design Agency. END


What is Google Apps?

Google Apps is a suite of email, calendar, and other productivity tools. When you sign up, you’re automatically connected to Gmail, Google Drive, and a range of other tools that can be used to help you work more efficiently and effectively. Google Apps is free to use, and it includes a range of tools for team collaboration, productivity, and more. Google Apps can be used in conjunction with a domain to create a dedicated business email address for employees. This can be useful for businesses with different departments or clients, as well as those that want to use email to communicate with customers and prospects. Business email services can be complex, expensive, or difficult to set up. Google Apps’ services are simple and easy to use, making them an excellent choice for many businesses.


Why Use Google Apps in a Web Agency?

Google Apps is a suite of tools that’s been specifically designed for businesses. Some of the main reasons to use Google Apps in a Web Agency are as follows. – Greater Visibility – When you have a dedicated domain, you have a more prominent and trustworthy identity on the internet. This can help increase your visibility in search results, which can be a major roadblock for businesses in the digital age. – Improved Efficiency – The goal of any business is to make money. With a Google Apps account, you can improve your efficiency when it comes to time management, workflow, and communication. Google Apps can easily integrate with other software tools, such as scheduling apps, CRM systems, and accounting tools. This allows you to keep track of your commitments and streamline your business processes. – Increased Security – The Internet is a very open environment. While this can be beneficial in terms of reach, it can also pose security challenges. With a dedicated domain, you can further protect your business by restricting access to certain people and IP addresses.


Google Apps Advantages

– Easy to Set Up – Google Apps is very straightforward to set up. Its services are completely free, and there are no subscription fees. All you have to do is sign up for an email account and then add your domain to the account settings page. There are no complicated settings or configurations to complete. This means you can start using the suite immediately after signing up. – Robust Platform – Google Apps is built on an established platform. This allows it to easily integrate with other tools and software, as well as provide an easy user experience. This means you don’t have to spend time learning a new platform or learning the intricacies of how different tools work together. You can focus on running your business. – Multiple Services – As well as Google Drive and Gmail, Google Apps comes with other tools designed to help you manage your workload. Some of these include Google Docs, Sheets, and Slides. These can be used to collaborate on projects, share documents and presentations, and store and manage your work.


Google Apps Disadvantages

– Limited Integrations – Google Apps comes with a neat and straightforward user experience. However, this doesn’t mean you can seamlessly integrate it with all other tools. There are a few tools that don’t have native integrations with Gmail, including Mailchimp, Campaign Monitor, and Pipedrive. This can be a big drawback to consider when selecting a platform to use in your Web Agency. – Limited Support – One of the biggest drawbacks of using Google Apps is the lack of support. There is no dedicated Google Apps support team. You’re going to have to rely on third-party support for issues. This means you’re going to have to factor in additional time and budget to resolve issues.


Drawbacks to Consider When Using Google Apps

– Limited Integrations – As mentioned above, some tools don’t have native integrations with Gmail. This can pose a major drawback when starting out as a Web Agency. You have to decide which email platform you want to use, and then figure out how to integrate it with your existing email platform. – Limited Support – Google Apps does not come with dedicated support, meaning you’re going to have to factor in additional time and budget to resolve issues. – No Official Adoption – The other drawback to consider when using Google Apps is that there isn’t much mainstream adoption. Many businesses are still hesitant to switch from other email platforms that are more established and popular.



Google Apps is a suite of apps specifically designed for businesses. When you sign up, you’re automatically connected to Gmail, Google Drive, and a range of other tools that can be used to help you work more efficiently and effectively. Google Apps is free to use, and it includes a range of tools for team collaboration, productivity, and more. Google Apps can be used in conjunction with a domain to create a dedicated business email address for employees. This can be useful for businesses with different departments or clients, as well as those that want to use email to communicate with customers and prospects. Business email services can be complex, expensive, or difficult to set up. Google Apps’ services are simple and easy to use, making them an excellent choice for many businesses.

Branding Marketing SEO

The Truth about Facebook: 7 Ways to Dominate Your Market

The Truth about Facebook: 7 Ways to Dominate Your Market

Facebook is the world’s largest social media platform with over 2 billion active users and almost 1.5 billion daily users. This means that an insane amount of people use Facebook to connect with friends, family, and strangers. With over 1.39 billion monthly active users on the site as of June 2018, Instagram remains the most popular photo-and video-sharing app worldwide. The rise in popularity of social media networks has put businesses under a microscope like never before, forcing them to take a good look at how they are incorporating these tools into their marketing strategy. However, there are pros and cons to using any type of social media for your business or brand – including Facebook. It all depends on how you use it for your company’s benefit. Let’s explore some important truths about Facebook so that you can leverage its potential for your business or brand without compromising your personal identity or safety.


1. Facebook is free and will always be free.

Although Facebook has been criticized for the ways in which it collects and sells user data, the platform itself is free. This means that businesses of all sizes can build a social media presence and not have to worry about breaking their budget. In fact, when it comes to advertising and promoting your brand, product, or service on Facebook, you don’t have to spend a dime to get started. Facebook offers a wide range of tools that are free to use and can be extremely effective if implemented correctly.


2. Organic reach on Facebook is virtually non-existent.

In a nutshell, organic reach on Facebook is virtually non-existent. What this means is that unless your posts are being boosted by paid advertising, the majority of your fans won’t see your content. On average, a post made by a brand or business page will reach 6% of their fans. This is due to Facebook’s algorithm, which seeks to show users only the content that they are most likely to engage with and respond to. To do this, Facebook tallies up user engagement and reactions for every post and then determines which posts to show to each user.


3. Facebook ads are expensive – but they work.

When it comes to growing your social following and increasing your likes and shares, it’s important to understand that Facebook ads work. In fact, many businesses have seen success with boosting their social following, shares, and engagement by spending a small amount on Facebook ads. The trick to succeeding with Facebook ads is to create highly targeted ads that offer value to your target audience. This means that you must have a strong understanding of who you are trying to reach and what, exactly, you want them to do after seeing your ad.


4. You cannot currently manually add sponsored content to your FB Ads` campaign.

When you create a Facebook Ads campaign, you have the option of adding sponsored posts as part of your ad. This sponsored content will then appear on the news feeds of your target audience. When you add these sponsored posts, you have the option of manually putting in the headline, copy, and photo for the post being sponsored. However, you cannot add the URL associated with the post.


5. Audience targeting for Facebook Ads is essential to success.

When creating your Facebook Ads campaign, you will be prompted to select your target audience. This is where you will select your target market, the demographics of your ideal customer, and the geographical location of your target audience. Facebook will then use these details to determine which users see your ad. This is why it’s essential to select the correct target audience for your Facebook Ads campaign. If you select an audience that isn’t interested in what you have to offer, your ads will have a low click-through rate and won’t generate any conversions.


6. A small budget can still have a big impact with the right strategy, audience and ad creative.

When Facebook first became popular, businesses had to spend thousands of dollars on ads in order to get their name out there. Today, it’s possible to spend as little as $5 on a single ad and generate a significant amount of traffic and leads. The key to using Facebook ads effectively for your business is to make sure that you are targeting your ideal customers and creating ads that compel them to click on your ad and visit your website or landing page.


7. Sponsored Stories have the potential to be very effective with the right ad creative and strategy

Sponsored stories are a type of Facebook ad that allows you to share your content with a wider audience. This can be especially useful if you’re trying to reach new customers or clients who aren’t already following your page or brand. The tricky part of sponsored stories is finding the right audience to share your post with. It’s important to select an audience that is likely to engage with your sponsored story and share it with their network. If you have the right strategy and creative for your sponsored stories, they have the potential to be very effective for your business. Conclusion Facebook is the world’s largest social media platform with over 2 billion active users. With over 1.39 billion monthly active users on the site as of June 2018, Instagram remains the most popular photo-and video-sharing app worldwide. When it comes to advertising and promoting your brand, product, or service on Facebook, you don’t have to spend a dime to get started. Facebook offers a wide range of tools that are free to use and can be extremely effective if implemented correctly. When creating your Facebook Ads campaign, you must select the correct target audience and create ads that compel your audience to click on your ad and visit your website or landing page. A small budget can still have a big impact with the right strategy, audience and ad creative. When you’re ready to advertise your business on Facebook, be sure to select the right ad type and audience so that you can start reaching new customers, building brand awareness, and increasing your sales as quickly as possible.


How long does SEO take

How Long Does SEO Take

For the sake of a concrete answer, I’ll say that you can start to see the effects of a fully-fledged SEO strategy within 6 months. You may see results sooner than this (some website owners claim to see results in as little as two weeks) or the process could take upwards of a year.

If you prioritize speed over sustainability, those tactics will end up hurting you in the long run. Google is automatically suspicious of any website that has a sudden increase in ranking, as it’s assumed black hat tactics are responsible.

You should note that several factors can affect your SEO results for better or worse. The time it takes before seeing significant results depends on things like the age and authority of your site, any penalties hindering your ranking, and if you’re aiming for long- or short-term results.

HINT: For SEO success, you want to aim for long-term results. Your website will perform better and rank higher.

Here’s a rundown of the top seven issues that can affect your SEO, including how long it takes for you to see results.

These 7 Factors Can Affect How Long Your SEO Strategy Takes

•            The age and authority of a website

•            Its backlink profile

•            Errors, hosting issues, and penalties

•            SEO-friendly design, structure, and architecture

•            keywords and competitors

•            Content strategy

•            On-page and off-page SEO strategies

When it comes to SEO, everyone wants quick results.

Many website owners have unrealistic expectations about their SEO efforts, imagining instant results as soon as they start working on their strategy. But SEO takes time and a lot of energy.

And that effort never truly ends.

SEO is not a one-time deal. It’s an investment that requires maintenance and ongoing attention to see any sustainable results. There is a lot that plays into how long the SEO process takes, so let’s not waste another moment.

There’s no secret ingredient for SEO. It takes time, planning, and careful readjustment to achieve and maintain rankings, ROI, and traffic.

Unfortunately, I can’t give you a straight to how long SEO takes to work. A straight answer simply doesn’t exist.

So, let’s dive into the factors at play when asking, “How long does SEO take?”

1. Authority and Age of a Website

Domain age is not a sizeable SEO ranking factor, but attributes associated with how long your website has been around are.

Matt Cutts, a former Google Engineer, previously claimed that domain age has little to do with the ranking process stating, “The difference between a domain that’s six months old vs one-year-old is not that big at all. As long as you’ve been around for at least a couple of months, you should be able to make sure that you can show up in search results.”

Despite this claim, many more recent, conclusive case studies demonstrate older domains benefit from SEO efforts more quickly than newer domains.

This is because older websites tend to have more backlinks, making the website seem more trustworthy to search engines. If your website is new, you can combat this by acquiring backlinks quickly (but also honestly).

Links will occur naturally over time if you’re producing solid content and promoting it well, which often means the older and more authoritative your domain, the more backlinks it will generate with each passing year.

But it’s not just links that make a difference here. Older domains tend to have libraries of content built up, and likely earn more clicks on name recognition alone. Google sees all this and factors it in when ranking.

This shouldn’t discourage anyone by any means; just be aware that a few dues must be paid before a newer domain gains a competitive edge. The best way to do that is by applying and sticking to the ever-evolving SEO best practices.

2. Building Links

Link building is a very time-consuming challenge. However, it’s an essential component of Google’s algorithm.

Avoid all black hat tactics when link building, as a Google penalty, is a costly mistake to fix. The best way to build links is to develop quality and engaging content regularly.

Use social media marketing to cross-promote the content and encourage audience engagement. To make the most of your time and effort, look for additional ways to repurpose the content into snippets and shorter posts, which will give you more time to focus on other areas and further increase your SEO success.

Remember, older, more established websites have an advantage here.

They naturally have a more extensive backlink profile, which is why it often takes time to rank over your competitors. Many try to find a quick solution to this problem with paid links, which at one time produced quick results, but these paid links are classified as a deceptive form of SEO.

Instead, marketers need to focus not just on the number of links, but the quality of those links. Links from disreputable, low-quality sites will do more harm than good and hinder your efforts to optimize.

Should you gain a significant number of links in a short time, Google will likely be wary and assume black hat SEO was at work. The legitimate way to establish a backlink profile takes time and effort before you’ll begin to see results.

3. Errors, Hosting Issues, and Penalties

Before suffering any headaches wondering how it takes for SEO to take effect, consider fixing any damage that’s already done. SEO errors, unreliable website hosting, and Google penalties take longer amounts of time to recover from.

Depending on the number of 404 errors, broken links, 301 redirects, and inconsistent optimization, resolving these errors can show positive results in as little as two weeks.

However, be aware Google doesn’t index all of the changes at once. You may see an increase quickly in some aspects, but not in all.

Keep in mind, when you update or make changes to any pages, you have to rely on Google to find those changes and recrawl the page. This doesn’t happen overnight, and sometimes, takes a few crawls for the changes to register.

Other common SEO issues include fixing crawling and robots.txt issues, sitemaps, .htaccess, web. config files, and other components to your website’s architecture and linking structure.

Most of the time, you’ll begin to see results fairly quickly after resolving the issues, but not always.

For example, if you’ve updated a few links on a sitemap, you may see results within a week; however, if you’ve updated numerous links, it may take a few weeks. Older sites tend to update faster, especially when there are more inbound links than newer sites with fewer links.

4. SEO-Friendly Design, Structure, and Architecture

A large component of website traffic and ranking also involves your site’s design, CMS system, and URL structure.

If not properly handled, these factors can drag down your page ranking. You want to ensure your site’s architecture and URL structure supports proper optimization for a high ranking.

Choosing the correct responsive design for mobile optimization is critical, as more than half of internet searches originate from mobile devices. Plus, more than 90% of internet users say they use numerous device screens. By having a responsive design, you’ll ensure your website works properly on all devices.

Google also recently switched to a mobile-first initiative, meaning it will crawl mobile pages first when determining to index and determining rank. If you have a poor mobile experience, that will more than likely translate to your position in the SERPs.

Take the time to run your site through Google’s Mobile-Friendly Test, and if needed, enlist the aid of a developer to get your mobile presence up to speed.

You’ll also need to factor in other areas that need changes, such as large CSS and Javascript files, which are linked to external files. This also includes choosing the right CMS that is search engine friendly and offers extensive SEO capabilities.

Once all of these issues are resolved, and your site is structurally sound, you’ll notice a slow but steady increase in ranking.

5. Keyword Targeting and Competitor Analysis

You can learn a lot by analyzing your competitors, especially if they dominate the search results.

While you can’t steal their secrets, you can learn valuable insights for your SEO strategy such as keywords, patterns, and new practices to try.

Analyzing your competitors will also help you target better keywords related to your industry.

This process does take time, but the good news is, it also saves some time in the long run. Emulating your competitors gives you insight into real strategies that get proven results, which means you aren’t starting from scratch.

Luckily, there are plenty of tools that can help you evaluate and analyze your competitors, like SpyFu and SEMRush.

Take SEMRush, for example. Simply fire up the site and select Domain Overview from the left-hand menu, and type in a competitor’s URL.

This will take you to a page that covers their top paid and organic keywords, backlinks overview, traffic numbers, etc. From there, you can investigate further into each.

But when we talk about competitors and SEO, it would be remiss not to mention that those very competitors do play a significant role in how it takes for SEO to work.

Unless you’re in an incredibly specific niche, it’s more than likely that you’ll be facing massive competition in the SERPs.

Think about a local veterinarian or dentist’s office. There are probably hundreds per city, each with a website trying to rank. The problem is, only ten of those sites will rank on the first page of Google.

Because the competition is so fierce, it will likely take longer to see SEO results.

On the other hand, if you’re selling shirts made from recycled tin cans, you have a good shot at a high rank based on a lack of competition alone.

If you’re actively trying to figure out how long your SEO efforts will take to pay off, you must factor in the level of competition and demand surrounding your product or industry.

6. Content Strategy

According to Kapost, those who have a content marketing strategy in place will see as much as an 8% increase in website traffic. In reality, we often see more.

We all know that quality content reigns king for producing SEO results; therefore, you need to spend a great deal of time creating a content strategy and implementing it effectively.

If your website doesn’t include relevant and authoritative content, you have a steep hill ahead of you. You’ll need to fix the content on your website and map out a strategy to create and publish additional content.

As you create content, you’ll also need to consider the ranking factors Google uses when evaluating pages. This means a thorough understanding of its Quality Rater Guidelines, knowledge of its algorithm updates, and dedication to staying on top of any new updates or developments is critical to a successful strategy.

This isn’t an overnight fix by any means and it will take months to see the full results, but they’ll have a long-term impact.

7. On-Page and Off-Page SEO

If you’re hoping to see some truly sustainable results a little faster, check your on-page optimization.

By making adjustments to your meta tags, header, anchor text, title, descriptions, and alt tags, you’ll often see results within a few days. This is usually one of the first items people address in SEO.

Get this done quickly, and it could shorten the time it takes to produce results from SEO.

Your off-page optimization takes a little bit more time to build, as you’ll need to link to authoritative websites. Consider blog commenting, high-end directories and citations, guest blogging, and social media sharing to further your off-page optimization. Be genuine in your efforts or you’ll be considered spam.

For more on how to use off-page optimization for better search results, read my full guide here.

So, How Long Does It Take to See SEO Results?

When will I see the results of my SEO actions? How long does it take to rank in Google?

Unfortunately, there is no definitive answer for how long it takes for SEO to take effect, as search engines and requirements are always changing.

Every site is different. You simply can’t measure in hours, days, weeks, or months how long SEO will take, nor can you measure the number of hours you should spend working on it.

There is no quick fix for website rankings. You will need to spend a decent amount of time working on your SEO strategy, but I promise you, the effort will slowly but surely pay off.


1. How long does SEO take?

The answer to this question varies but you can expect to see the results of a solid SEO strategy within 6 months. Be prepared though, that it could take up to 12 months before you see results.

While some website owners have claimed to see results within 2 weeks, prioritizing speed over sustainability will hurt you in the long run as it could get your site flagged as spam by Google. Getting flagged as spam by Google is a tough position to come out of and should be avoided.

2. Why does SEO take so long?

Simply put, SEO takes so long because the search engine algorithms have gotten so sophisticated. You can no longer end up on the first page of a SERP just by keyword-stuffing your page. A solid SEO strategy now has many more aspects and factors that play into a page’s results and ranking.

Since trends and searches can change, a lot of time goes into creating a strategy, deciding on an audience to target, and doing the research to see what keywords and content your preferred audience is looking for.

Once a strategy is determined, next, you have to consider some of the aspects of a good SEO strategy: domain age, inbound links, and page authority. All of those factors take time to become established. They can not be faked or manipulated.

To establish authority and start receiving inbound links, a page is pretty reliant on user activity. It can take time for user activity to pick up and authority to be established and recognized by a search engine’s algorithm.

Once your pages are established, it will then take time for those pages to be crawled and indexed by Google.

2. How much does SEO cost?

On average, most SEO services in 2020 cost anywhere between $750–$2,000 per month.

The average SEO expert charges between $80 and $200 per hour.

A one-time project makes things more expensive, with the average costs between $5,000–$30,000.

3. Is it worth paying for SEO services?

Yes. No matter if you’re a single-person business, a startup, or a large corporate agency, SEO is a valuable investment.

If the scope of your SEO needs is small enough for one to perform on their own, then it may make sense to take that route, versus hiring an agency.

Your best bet is to weigh out what kind of SEO services you think you need, and budget what you can afford to decide if hiring an agency is the right choice for you.

4. Why is SEO important, and is it difficult to learn?

SEO is important because it helps get eyes on your content. Without SEO, you’re leaving traffic (and therefore conversions) on the table. For folks after local SEO, knowing that 78% of navigational searches lead to an offline conversion is enough proof. And even the process of refreshing old content can bump up your organic traffic by an amazing 111.3%.

Even with all its nuances, SEO is not difficult to learn. However, results often take time, so patience and a willingness to evolve with algorithmic updates are key.

5. Does my SEO strategy need to be reviewed or can I set it and forget it?

An SEO strategy is no different from any other aspect of digital marketing in that it is constantly evolving.

What keywords and content your audience is interested in are going to vary depending on trends and current events. That’s why it’s important to keep your SEO strategy growing and evolving, too.

You’ll also want to keep track of what is working and what isn’t. You’re wasting time if you continue to lean into an SEO strategy that is not giving you the types of results you want after a few months.

5. SEO sounds great but it still seems so overwhelming. Are there digital marketing firms that I can hire to take care of this for me?

Of course, there is! There are many digital marketing firms in the virtual space that live and breathe everything SEO. They keep up with all of the latest trends and know just where to look when it comes to finding keywords and doing research on your audience.

But even just finding a firm to help you can be an overwhelming task. Luckily, I found this comprehensive list full of great firms and consultants that can help you get your SEO strategy up and running.

Geeky Designs Marketing

The best times to post on social media

The best times to post on social media

The best times to post on social media overall is 10:00 AM on Tuesdays, Wednesdays, and Thursdays.

·       The best time to post on Facebook is 8:00 AM to 12:00 PM on Tuesdays and Thursdays.

·       The best time to post on Instagram is 11:00 AM on Wednesdays.

·       The best time to post on Twitter is 8:00 AM on Mondays and Thursdays.

·       The best time to post on LinkedIn is 9:00 AM on Tuesdays and Wednesdays.

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3 Social Media Best Practices

3 Social Media Best Practices

One of the best practices for gaining exposure for your business is having a marketing strategy that incorporates proven social media best practices. Obviously, the very best way is to do so without draining your budget.

The average person spends, on average, 3+ hours plus each day on social media. In fact, roughly 74% of online adults browse social media with Facebook seeing the most activity.

With so many social networking platforms out in the world, what is the best way to maximise your own efforts? There’s no need for it to be overly difficult either, you just need to keep these social media best practices in mind.

Set Measurable Goals for Your Social Media Best Practices Strategy

You should start by identifying just how you want your social media efforts you gain more traction and exposure for your business. Establishing measurable goals is going to help you in setting objectives that can be tracked. This in turn will help you identify what’s working, what needs to change and allows you to focus.

Common strategic social goals and objectives include:

  • Building Your Brand Awareness: This involves getting people to know your name and give the public a positive perception of you and your business.
  • Increase Your Customer Base: Drive traffic to your social media pages or your website if you have one.
  • Bolster Your Customer Service: Help existing customers with your services or products, engage with potential new customers or clients by answering questions.

Choose the Right Social Media Networks

It’s no big secret that online activities like engaging on social platforms is time consuming. Trying to manage all of them is not likely going to help and it’s just going to dilute your resources and take away from channels that you might have more success with.

Us e your target customer as a starting point and the networks they are more likely to be engaging with. The ability to narrow down your social media best practices strategy will give that extra time to cerate the content that your followers want to see.

Be Sure to Brand Your Social Media Profile Pages

Your company image needs to consistent across all channels, websites and emails. This not only builds you a stronger brand but always boosting brand awareness. Make it as easy as possible for people for customers to recognise your brand by maintaining your business image across the following areas:

  • Logo. You should always the same logotype for your brand. Your logo is a massive visual aid that is going to stick in the minds of your audience.
  • Images. Other images and photos can also be customised across your channels and also act a visual identifier, further strengthening your brand.
  • Business Description. A clear, easy to read and understand “about us” also needs to be consistent across your online presence. It’s important to get to the point using the fewest amount of words. The reader needs to be able to grasp who you are and what you do, quickly.

Each platform has size specifications when it comes to profile photographs and cover images. Read the requirements and find what fits for each.

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The importance of social media for charities

Social media is one of the most effective, and popular, ways for charities to connect with people. Certain charities though find the whole social media ‘thing’ a little too daunting, causing them to shy away from. Social media for charities is an important tool though and shouldn’t be overlooked.

Charities of course rely on public support and social media is a vital tool to be used in finding new volunteers, supporters and, one would hope, those willing to donate either services, products or funds.

Social media is an essential marketing tool for charities in building a support base, sharing stories, raising donations, network with similar or otherwise like-minded organisations, encourage and increase sign-ups, volunteer recruitment etc.

Planning campaign on social media for charities

To properly plan out a campaign on social media for charities, or any other organisation for that matter, careful consideration needs to be taken into what the goal should be and the type of audience to be ‘targeted’. Once these are identified, it is then necessary for the best way to achieve these two things.

For instance, if you are working on behalf of a charity and you need to attract corporate investment then it could be more useful for you have a properly setup LinkedIn profile made and a group page, rather than having a Facebook, Instagram or even a Snapchat profile created for the charity.

Likewise, for general communication and / or press communications then video channels like YouTube could be more effective, and Twitter can be very useful here too, and more so than any other platforms.

Of course, when thinking of social media for charities, other platforms can be very effective but the above can be more useful when it comes to specific goals and audience types. The actual location of the charity and / or the audience can influence the platform used, too. For example, if the intended audience is Germany, then Xing is a likely contender for the best platform.

For Chinese audiences, where web platforms are more restricted or China focused, then WeChat or QQ are possibly the better options.

What can social media offer?

Social media for charities allows a two-way conversation and offers up an opportunity for the charity to engage with a large number of people, on a one to one basis. It also allows for the possibility of charity campaigns to go ‘viral’, inspiring followers to share your message and there-by reaching more people and widening the possibilities for further advocates and donations.

The age of the smartphone has meant that humorous video clips, a powerful or inspiring message could well be the catalyst for some amazing results.

The rewards of being social

Whichever way you use social media for charities, including which channels most spark interest, there are a lot of tips and tricks to make us of to make managing the associated less time consuming, more effective. Done correctly, social campaigns can be highly effective.

Careful preparation and integration into a larger campaign is important and they can, done right, be very cost effective – certainly less costly than a paid advertisement campaign.

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