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3 Social Media Best Practices

One of the best practices for gaining exposure for your business is having a marketing strategy that incorporates proven social media best practices. Obviously, the very best way is to do so without draining your budget.

The average person spends, on average, 3+ hours plus each day on social media. In fact, roughly 74% of online adults browse social media with Facebook seeing the most activity.

With so many social networking platforms out in the world, what is the best way to maximise your own efforts? There’s no need for it to be overly difficult either, you just need to keep these social media best practices in mind.

Set Measurable Goals for Your Social Media Best Practices Strategy

You should start by identifying just how you want your social media efforts you gain more traction and exposure for your business. Establishing measurable goals is going to help you in setting objectives that can be tracked. This in turn will help you identify what’s working, what needs to change and allows you to focus.

Common strategic social goals and objectives include:

  • Building Your Brand Awareness: This involves getting people to know your name and give the public a positive perception of you and your business.
  • Increase Your Customer Base: Drive traffic to your social media pages or your website if you have one.
  • Bolster Your Customer Service: Help existing customers with your services or products, engage with potential new customers or clients by answering questions.

Choose the Right Social Media Networks

It’s no big secret that online activities like engaging on social platforms is time consuming. Trying to manage all of them is not likely going to help and it’s just going to dilute your resources and take away from channels that you might have more success with.

Us e your target customer as a starting point and the networks they are more likely to be engaging with. The ability to narrow down your social media best practices strategy will give that extra time to cerate the content that your followers want to see.

Be Sure to Brand Your Social Media Profile Pages

Your company image needs to consistent across all channels, websites and emails. This not only builds you a stronger brand but always boosting brand awareness. Make it as easy as possible for people for customers to recognise your brand by maintaining your business image across the following areas:

  • Logo. You should always the same logotype for your brand. Your logo is a massive visual aid that is going to stick in the minds of your audience.
  • Images. Other images and photos can also be customised across your channels and also act a visual identifier, further strengthening your brand.
  • Business Description. A clear, easy to read and understand “about us” also needs to be consistent across your online presence. It’s important to get to the point using the fewest amount of words. The reader needs to be able to grasp who you are and what you do, quickly.

Each platform has size specifications when it comes to profile photographs and cover images. Read the requirements and find what fits for each.

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The importance of social media for charities

Social media is one of the most effective, and popular, ways for charities to connect with people. Certain charities though find the whole social media ‘thing’ a little too daunting, causing them to shy away from. Social media for charities is an important tool though and shouldn’t be overlooked.

Charities of course rely on public support and social media is a vital tool to be used in finding new volunteers, supporters and, one would hope, those willing to donate either services, products or funds.

Social media is an essential marketing tool for charities in building a support base, sharing stories, raising donations, network with similar or otherwise like-minded organisations, encourage and increase sign-ups, volunteer recruitment etc.

Planning campaign on social media for charities

To properly plan out a campaign on social media for charities, or any other organisation for that matter, careful consideration needs to be taken into what the goal should be and the type of audience to be ‘targeted’. Once these are identified, it is then necessary for the best way to achieve these two things.

For instance, if you are working on behalf of a charity and you need to attract corporate investment then it could be more useful for you have a properly setup LinkedIn profile made and a group page, rather than having a Facebook, Instagram or even a Snapchat profile created for the charity.

Likewise, for general communication and / or press communications then video channels like YouTube could be more effective, and Twitter can be very useful here too, and more so than any other platforms.

Of course, when thinking of social media for charities, other platforms can be very effective but the above can be more useful when it comes to specific goals and audience types. The actual location of the charity and / or the audience can influence the platform used, too. For example, if the intended audience is Germany, then Xing is a likely contender for the best platform.

For Chinese audiences, where web platforms are more restricted or China focused, then WeChat or QQ are possibly the better options.

What can social media offer?

Social media for charities allows a two-way conversation and offers up an opportunity for the charity to engage with a large number of people, on a one to one basis. It also allows for the possibility of charity campaigns to go ‘viral’, inspiring followers to share your message and there-by reaching more people and widening the possibilities for further advocates and donations.

The age of the smartphone has meant that humorous video clips, a powerful or inspiring message could well be the catalyst for some amazing results.

The rewards of being social

Whichever way you use social media for charities, including which channels most spark interest, there are a lot of tips and tricks to make us of to make managing the associated less time consuming, more effective. Done correctly, social campaigns can be highly effective.

Careful preparation and integration into a larger campaign is important and they can, done right, be very cost effective – certainly less costly than a paid advertisement campaign.