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Marketing SEO

How to best use Google Apps in your Web Design Agency – Myths and Facts

How to best use Google Apps in your Web Design Agency – Myths and Facts

How to best use Google Apps in your Web Design Agency – Myths and Facts

Google Apps is a suite of apps specifically designed for businesses. Google Apps has been around since 2011, but it’s only in the past couple of years that it’s seen widespread adoption. The primary driver for this is the ease with which Google Apps works from a user perspective. These apps are very intuitive to use and can be integrated seamlessly into any design process. The major downside to using Google Apps? There are no native desktop applications for working with them. That means if you work with other software tools, your workflow won’t be as seamless as it would be if there were more out-of-the-box integrations available. However, there are plenty of advantages when coupled with a Web design Agency. END

 

What is Google Apps?

Google Apps is a suite of email, calendar, and other productivity tools. When you sign up, you’re automatically connected to Gmail, Google Drive, and a range of other tools that can be used to help you work more efficiently and effectively. Google Apps is free to use, and it includes a range of tools for team collaboration, productivity, and more. Google Apps can be used in conjunction with a domain to create a dedicated business email address for employees. This can be useful for businesses with different departments or clients, as well as those that want to use email to communicate with customers and prospects. Business email services can be complex, expensive, or difficult to set up. Google Apps’ services are simple and easy to use, making them an excellent choice for many businesses.

 

Why Use Google Apps in a Web Agency?

Google Apps is a suite of tools that’s been specifically designed for businesses. Some of the main reasons to use Google Apps in a Web Agency are as follows. – Greater Visibility – When you have a dedicated domain, you have a more prominent and trustworthy identity on the internet. This can help increase your visibility in search results, which can be a major roadblock for businesses in the digital age. – Improved Efficiency – The goal of any business is to make money. With a Google Apps account, you can improve your efficiency when it comes to time management, workflow, and communication. Google Apps can easily integrate with other software tools, such as scheduling apps, CRM systems, and accounting tools. This allows you to keep track of your commitments and streamline your business processes. – Increased Security – The Internet is a very open environment. While this can be beneficial in terms of reach, it can also pose security challenges. With a dedicated domain, you can further protect your business by restricting access to certain people and IP addresses.

 

Google Apps Advantages

– Easy to Set Up – Google Apps is very straightforward to set up. Its services are completely free, and there are no subscription fees. All you have to do is sign up for an email account and then add your domain to the account settings page. There are no complicated settings or configurations to complete. This means you can start using the suite immediately after signing up. – Robust Platform – Google Apps is built on an established platform. This allows it to easily integrate with other tools and software, as well as provide an easy user experience. This means you don’t have to spend time learning a new platform or learning the intricacies of how different tools work together. You can focus on running your business. – Multiple Services – As well as Google Drive and Gmail, Google Apps comes with other tools designed to help you manage your workload. Some of these include Google Docs, Sheets, and Slides. These can be used to collaborate on projects, share documents and presentations, and store and manage your work.

 

Google Apps Disadvantages

– Limited Integrations – Google Apps comes with a neat and straightforward user experience. However, this doesn’t mean you can seamlessly integrate it with all other tools. There are a few tools that don’t have native integrations with Gmail, including Mailchimp, Campaign Monitor, and Pipedrive. This can be a big drawback to consider when selecting a platform to use in your Web Agency. – Limited Support – One of the biggest drawbacks of using Google Apps is the lack of support. There is no dedicated Google Apps support team. You’re going to have to rely on third-party support for issues. This means you’re going to have to factor in additional time and budget to resolve issues.

 

Drawbacks to Consider When Using Google Apps

– Limited Integrations – As mentioned above, some tools don’t have native integrations with Gmail. This can pose a major drawback when starting out as a Web Agency. You have to decide which email platform you want to use, and then figure out how to integrate it with your existing email platform. – Limited Support – Google Apps does not come with dedicated support, meaning you’re going to have to factor in additional time and budget to resolve issues. – No Official Adoption – The other drawback to consider when using Google Apps is that there isn’t much mainstream adoption. Many businesses are still hesitant to switch from other email platforms that are more established and popular.

 

Summary

Google Apps is a suite of apps specifically designed for businesses. When you sign up, you’re automatically connected to Gmail, Google Drive, and a range of other tools that can be used to help you work more efficiently and effectively. Google Apps is free to use, and it includes a range of tools for team collaboration, productivity, and more. Google Apps can be used in conjunction with a domain to create a dedicated business email address for employees. This can be useful for businesses with different departments or clients, as well as those that want to use email to communicate with customers and prospects. Business email services can be complex, expensive, or difficult to set up. Google Apps’ services are simple and easy to use, making them an excellent choice for many businesses.

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Branding Marketing SEO

The Truth about Facebook: 7 Ways to Dominate Your Market

The Truth about Facebook: 7 Ways to Dominate Your Market

Facebook is the world’s largest social media platform with over 2 billion active users and almost 1.5 billion daily users. This means that an insane amount of people use Facebook to connect with friends, family, and strangers. With over 1.39 billion monthly active users on the site as of June 2018, Instagram remains the most popular photo-and video-sharing app worldwide. The rise in popularity of social media networks has put businesses under a microscope like never before, forcing them to take a good look at how they are incorporating these tools into their marketing strategy. However, there are pros and cons to using any type of social media for your business or brand – including Facebook. It all depends on how you use it for your company’s benefit. Let’s explore some important truths about Facebook so that you can leverage its potential for your business or brand without compromising your personal identity or safety.

 

1. Facebook is free and will always be free.

Although Facebook has been criticized for the ways in which it collects and sells user data, the platform itself is free. This means that businesses of all sizes can build a social media presence and not have to worry about breaking their budget. In fact, when it comes to advertising and promoting your brand, product, or service on Facebook, you don’t have to spend a dime to get started. Facebook offers a wide range of tools that are free to use and can be extremely effective if implemented correctly.

 

2. Organic reach on Facebook is virtually non-existent.

In a nutshell, organic reach on Facebook is virtually non-existent. What this means is that unless your posts are being boosted by paid advertising, the majority of your fans won’t see your content. On average, a post made by a brand or business page will reach 6% of their fans. This is due to Facebook’s algorithm, which seeks to show users only the content that they are most likely to engage with and respond to. To do this, Facebook tallies up user engagement and reactions for every post and then determines which posts to show to each user.

 

3. Facebook ads are expensive – but they work.

When it comes to growing your social following and increasing your likes and shares, it’s important to understand that Facebook ads work. In fact, many businesses have seen success with boosting their social following, shares, and engagement by spending a small amount on Facebook ads. The trick to succeeding with Facebook ads is to create highly targeted ads that offer value to your target audience. This means that you must have a strong understanding of who you are trying to reach and what, exactly, you want them to do after seeing your ad.

 

4. You cannot currently manually add sponsored content to your FB Ads` campaign.

When you create a Facebook Ads campaign, you have the option of adding sponsored posts as part of your ad. This sponsored content will then appear on the news feeds of your target audience. When you add these sponsored posts, you have the option of manually putting in the headline, copy, and photo for the post being sponsored. However, you cannot add the URL associated with the post.

 

5. Audience targeting for Facebook Ads is essential to success.

When creating your Facebook Ads campaign, you will be prompted to select your target audience. This is where you will select your target market, the demographics of your ideal customer, and the geographical location of your target audience. Facebook will then use these details to determine which users see your ad. This is why it’s essential to select the correct target audience for your Facebook Ads campaign. If you select an audience that isn’t interested in what you have to offer, your ads will have a low click-through rate and won’t generate any conversions.

 

6. A small budget can still have a big impact with the right strategy, audience and ad creative.

When Facebook first became popular, businesses had to spend thousands of dollars on ads in order to get their name out there. Today, it’s possible to spend as little as $5 on a single ad and generate a significant amount of traffic and leads. The key to using Facebook ads effectively for your business is to make sure that you are targeting your ideal customers and creating ads that compel them to click on your ad and visit your website or landing page.

 

7. Sponsored Stories have the potential to be very effective with the right ad creative and strategy

Sponsored stories are a type of Facebook ad that allows you to share your content with a wider audience. This can be especially useful if you’re trying to reach new customers or clients who aren’t already following your page or brand. The tricky part of sponsored stories is finding the right audience to share your post with. It’s important to select an audience that is likely to engage with your sponsored story and share it with their network. If you have the right strategy and creative for your sponsored stories, they have the potential to be very effective for your business. Conclusion Facebook is the world’s largest social media platform with over 2 billion active users. With over 1.39 billion monthly active users on the site as of June 2018, Instagram remains the most popular photo-and video-sharing app worldwide. When it comes to advertising and promoting your brand, product, or service on Facebook, you don’t have to spend a dime to get started. Facebook offers a wide range of tools that are free to use and can be extremely effective if implemented correctly. When creating your Facebook Ads campaign, you must select the correct target audience and create ads that compel your audience to click on your ad and visit your website or landing page. A small budget can still have a big impact with the right strategy, audience and ad creative. When you’re ready to advertise your business on Facebook, be sure to select the right ad type and audience so that you can start reaching new customers, building brand awareness, and increasing your sales as quickly as possible.

Categories
SEO

How to make a sitemap

How to make a sitemap.

Google’s Googlebot crawls the web and ranks websites. This crawler has two primary functions.

Web crawlers like Googlebot update search results based on how pages are connected.

If you care about organic traffic, then Google bots will be able to understand your site better with sitemaps.

Search engines use sitemaps to find, crawl, and index content.

Tips on how to create a sitemap

In order for Google to identify your web pages, a sitemap is important. It provides Google with a list of your site’s pages and also allows Google to find pages when the site is new and has little external backlinks.

If your site has more than one million pages, then Google might have trouble finding them. In this case, you need to be sure that your internal navigation is well-organized and that the site has a lot of external links.

How a sitemap applies two goals: one vertical and one horizontal

How to ensure that Google crawls and indexes every page

Updates to your website’s structure and content are important for search engine bots.

Google can also discover pages on your website that are not linked to other pages.

An HTML sitemap can be useful, if the website is vast and linking is primarily based on topics or listings. The large site will benefit from having an HTML page that helps sort out links and organize content.

How can XML sitemaps make website searchable

You can use XML sitemap generators to generate XML sitemaps for your site or you can use WordPress plugins to include this feature. You can read more ways of adding XML Sitemaps to your WordPress site here.

Increase Google page rankings with Rank Math plugin

There may be errors on your website if you use the basic WordPress sitemap. You can change this setting with PHP coding skills.

To ensure that your website has a SEO score, we suggest installing the Rank Math plugin so you can design an XML sitemap. It’s one of the most convenient WordPress SEO plugins out there and includes many features to boost your ranking online.

You can configure Rank Math through their setup wizard. The wizard prompts you to input information such as your site’s sitemap and the type of language your site is using.

How to setup a sitemap with Rankmath

If you don’t use the set up wizard, you can still access the Sitemap settings from the Rank Math menu on the sidebar.

How Rankmath recognizes your website

How to set up a sitemap

Sitemaps, who knew they were so hard to set up?

There’s an in depth rank math guide to creating sitemaps that’ll allow you to set each parameter in detail.

How to use Screaming Frog to create an XML sitemap

Screaming Frog can identify on-page SEO mistakes, and then notify you of the issue.

Regardless of any website’s particular needs, Screaming Frog can create XML sitemaps that will get visibility of your website to search engine crawlers.

Screaming Frog will crawl your website and generate a sitemap for you in minutes.

Your next step is to upload the sitemap. Login to Google Search Console and supply them the URL of the sitemap so that they can save it and index it flexibly.

How to use HTML sitemaps (for search engine crawling)

HTML sitemaps are for users to read, and XML sitemaps are for bots to crawl and map the site.

Google suggests adding an HTML sitemap to your website if you want to provide a user-friendly navigation system. It is likely that your menu can handle the job on its own, but it doesn’t hurt to add one. This will generate a map of all content in a convenient way for visitors.

The three ways in which you can add a HTML sitemap to your site

Make a simple sitemap with the Simple Sitemap plugin

Simple Sitemap is a WordPress plugin that makes it easy to create an HTML sitemap for your site.

You can install Simple Sitemap by searching for it in the Plugins > Add New menu.

To create a new page for your sitemap, navigate to Pages > Add New. For the new block in the editor, select Simple Sitemap.

What is the best way to create a sitemap

How to add HTML sitemaps to your website

You can include a link to that page in your footer so your visitors can find it.

How to use a shortcode in Simple Sitemap

Simple Sitemap also lets you use a shortcode, which is great for outputting dynamic content inside your posts and pages. It’s more important that shortcodes work with the Classic Editor, unlike content blocks.

Learn how to make a sitemap

Review of how to use shortcodes

Copymatic has customizable shortcodes, which you can simply copy and paste into the text editor to replace the default text.

What is a sitemap?

Learn about SiteMaps

You can create a single or multi-layered sitemap.

Embed a sitemaps on your blog

If you don’t want to use a plugin, visit the XML-Sitemaps.com generator.

With a WordPress plugin, you can easily embed your site map page into your sidebar.

What sitemaps are, and why you need them for SEO

There is more than just keywords that go into SEO. You also need to make sure your site is accessible and easy for the search engines to crawl.

Using the Rank Math plugin, create a sitemap of your website then upload it to Speed Tools.

It can be difficult to rank for keywords after publishing posts for the first time, but if you republish old content you might get a boost.

Categories
SEO

How long does SEO take

How Long Does SEO Take

For the sake of a concrete answer, I’ll say that you can start to see the effects of a fully-fledged SEO strategy within 6 months. You may see results sooner than this (some website owners claim to see results in as little as two weeks) or the process could take upwards of a year.

If you prioritize speed over sustainability, those tactics will end up hurting you in the long run. Google is automatically suspicious of any website that has a sudden increase in ranking, as it’s assumed black hat tactics are responsible.

You should note that several factors can affect your SEO results for better or worse. The time it takes before seeing significant results depends on things like the age and authority of your site, any penalties hindering your ranking, and if you’re aiming for long- or short-term results.

HINT: For SEO success, you want to aim for long-term results. Your website will perform better and rank higher.

Here’s a rundown of the top seven issues that can affect your SEO, including how long it takes for you to see results.

These 7 Factors Can Affect How Long Your SEO Strategy Takes

•            The age and authority of a website

•            Its backlink profile

•            Errors, hosting issues, and penalties

•            SEO-friendly design, structure, and architecture

•            keywords and competitors

•            Content strategy

•            On-page and off-page SEO strategies

When it comes to SEO, everyone wants quick results.

Many website owners have unrealistic expectations about their SEO efforts, imagining instant results as soon as they start working on their strategy. But SEO takes time and a lot of energy.

And that effort never truly ends.

SEO is not a one-time deal. It’s an investment that requires maintenance and ongoing attention to see any sustainable results. There is a lot that plays into how long the SEO process takes, so let’s not waste another moment.

There’s no secret ingredient for SEO. It takes time, planning, and careful readjustment to achieve and maintain rankings, ROI, and traffic.

Unfortunately, I can’t give you a straight to how long SEO takes to work. A straight answer simply doesn’t exist.

So, let’s dive into the factors at play when asking, “How long does SEO take?”

1. Authority and Age of a Website

Domain age is not a sizeable SEO ranking factor, but attributes associated with how long your website has been around are.

Matt Cutts, a former Google Engineer, previously claimed that domain age has little to do with the ranking process stating, “The difference between a domain that’s six months old vs one-year-old is not that big at all. As long as you’ve been around for at least a couple of months, you should be able to make sure that you can show up in search results.”

Despite this claim, many more recent, conclusive case studies demonstrate older domains benefit from SEO efforts more quickly than newer domains.

This is because older websites tend to have more backlinks, making the website seem more trustworthy to search engines. If your website is new, you can combat this by acquiring backlinks quickly (but also honestly).

Links will occur naturally over time if you’re producing solid content and promoting it well, which often means the older and more authoritative your domain, the more backlinks it will generate with each passing year.

But it’s not just links that make a difference here. Older domains tend to have libraries of content built up, and likely earn more clicks on name recognition alone. Google sees all this and factors it in when ranking.

This shouldn’t discourage anyone by any means; just be aware that a few dues must be paid before a newer domain gains a competitive edge. The best way to do that is by applying and sticking to the ever-evolving SEO best practices.

2. Building Links

Link building is a very time-consuming challenge. However, it’s an essential component of Google’s algorithm.

Avoid all black hat tactics when link building, as a Google penalty, is a costly mistake to fix. The best way to build links is to develop quality and engaging content regularly.

Use social media marketing to cross-promote the content and encourage audience engagement. To make the most of your time and effort, look for additional ways to repurpose the content into snippets and shorter posts, which will give you more time to focus on other areas and further increase your SEO success.

Remember, older, more established websites have an advantage here.

They naturally have a more extensive backlink profile, which is why it often takes time to rank over your competitors. Many try to find a quick solution to this problem with paid links, which at one time produced quick results, but these paid links are classified as a deceptive form of SEO.

Instead, marketers need to focus not just on the number of links, but the quality of those links. Links from disreputable, low-quality sites will do more harm than good and hinder your efforts to optimize.

Should you gain a significant number of links in a short time, Google will likely be wary and assume black hat SEO was at work. The legitimate way to establish a backlink profile takes time and effort before you’ll begin to see results.

3. Errors, Hosting Issues, and Penalties

Before suffering any headaches wondering how it takes for SEO to take effect, consider fixing any damage that’s already done. SEO errors, unreliable website hosting, and Google penalties take longer amounts of time to recover from.

Depending on the number of 404 errors, broken links, 301 redirects, and inconsistent optimization, resolving these errors can show positive results in as little as two weeks.

However, be aware Google doesn’t index all of the changes at once. You may see an increase quickly in some aspects, but not in all.

Keep in mind, when you update or make changes to any pages, you have to rely on Google to find those changes and recrawl the page. This doesn’t happen overnight, and sometimes, takes a few crawls for the changes to register.

Other common SEO issues include fixing crawling and robots.txt issues, sitemaps, .htaccess, web. config files, and other components to your website’s architecture and linking structure.

Most of the time, you’ll begin to see results fairly quickly after resolving the issues, but not always.

For example, if you’ve updated a few links on a sitemap, you may see results within a week; however, if you’ve updated numerous links, it may take a few weeks. Older sites tend to update faster, especially when there are more inbound links than newer sites with fewer links.

4. SEO-Friendly Design, Structure, and Architecture

A large component of website traffic and ranking also involves your site’s design, CMS system, and URL structure.

If not properly handled, these factors can drag down your page ranking. You want to ensure your site’s architecture and URL structure supports proper optimization for a high ranking.

Choosing the correct responsive design for mobile optimization is critical, as more than half of internet searches originate from mobile devices. Plus, more than 90% of internet users say they use numerous device screens. By having a responsive design, you’ll ensure your website works properly on all devices.

Google also recently switched to a mobile-first initiative, meaning it will crawl mobile pages first when determining to index and determining rank. If you have a poor mobile experience, that will more than likely translate to your position in the SERPs.

Take the time to run your site through Google’s Mobile-Friendly Test, and if needed, enlist the aid of a developer to get your mobile presence up to speed.

You’ll also need to factor in other areas that need changes, such as large CSS and Javascript files, which are linked to external files. This also includes choosing the right CMS that is search engine friendly and offers extensive SEO capabilities.

Once all of these issues are resolved, and your site is structurally sound, you’ll notice a slow but steady increase in ranking.

5. Keyword Targeting and Competitor Analysis

You can learn a lot by analyzing your competitors, especially if they dominate the search results.

While you can’t steal their secrets, you can learn valuable insights for your SEO strategy such as keywords, patterns, and new practices to try.

Analyzing your competitors will also help you target better keywords related to your industry.

This process does take time, but the good news is, it also saves some time in the long run. Emulating your competitors gives you insight into real strategies that get proven results, which means you aren’t starting from scratch.

Luckily, there are plenty of tools that can help you evaluate and analyze your competitors, like SpyFu and SEMRush.

Take SEMRush, for example. Simply fire up the site and select Domain Overview from the left-hand menu, and type in a competitor’s URL.

This will take you to a page that covers their top paid and organic keywords, backlinks overview, traffic numbers, etc. From there, you can investigate further into each.

But when we talk about competitors and SEO, it would be remiss not to mention that those very competitors do play a significant role in how it takes for SEO to work.

Unless you’re in an incredibly specific niche, it’s more than likely that you’ll be facing massive competition in the SERPs.

Think about a local veterinarian or dentist’s office. There are probably hundreds per city, each with a website trying to rank. The problem is, only ten of those sites will rank on the first page of Google.

Because the competition is so fierce, it will likely take longer to see SEO results.

On the other hand, if you’re selling shirts made from recycled tin cans, you have a good shot at a high rank based on a lack of competition alone.

If you’re actively trying to figure out how long your SEO efforts will take to pay off, you must factor in the level of competition and demand surrounding your product or industry.

6. Content Strategy

According to Kapost, those who have a content marketing strategy in place will see as much as an 8% increase in website traffic. In reality, we often see more.

We all know that quality content reigns king for producing SEO results; therefore, you need to spend a great deal of time creating a content strategy and implementing it effectively.

If your website doesn’t include relevant and authoritative content, you have a steep hill ahead of you. You’ll need to fix the content on your website and map out a strategy to create and publish additional content.

As you create content, you’ll also need to consider the ranking factors Google uses when evaluating pages. This means a thorough understanding of its Quality Rater Guidelines, knowledge of its algorithm updates, and dedication to staying on top of any new updates or developments is critical to a successful strategy.

This isn’t an overnight fix by any means and it will take months to see the full results, but they’ll have a long-term impact.

7. On-Page and Off-Page SEO

If you’re hoping to see some truly sustainable results a little faster, check your on-page optimization.

By making adjustments to your meta tags, header, anchor text, title, descriptions, and alt tags, you’ll often see results within a few days. This is usually one of the first items people address in SEO.

Get this done quickly, and it could shorten the time it takes to produce results from SEO.

Your off-page optimization takes a little bit more time to build, as you’ll need to link to authoritative websites. Consider blog commenting, high-end directories and citations, guest blogging, and social media sharing to further your off-page optimization. Be genuine in your efforts or you’ll be considered spam.

For more on how to use off-page optimization for better search results, read my full guide here.

So, How Long Does It Take to See SEO Results?

When will I see the results of my SEO actions? How long does it take to rank in Google?

Unfortunately, there is no definitive answer for how long it takes for SEO to take effect, as search engines and requirements are always changing.

Every site is different. You simply can’t measure in hours, days, weeks, or months how long SEO will take, nor can you measure the number of hours you should spend working on it.

There is no quick fix for website rankings. You will need to spend a decent amount of time working on your SEO strategy, but I promise you, the effort will slowly but surely pay off.

FAQs

1. How long does SEO take?

The answer to this question varies but you can expect to see the results of a solid SEO strategy within 6 months. Be prepared though, that it could take up to 12 months before you see results.

While some website owners have claimed to see results within 2 weeks, prioritizing speed over sustainability will hurt you in the long run as it could get your site flagged as spam by Google. Getting flagged as spam by Google is a tough position to come out of and should be avoided.

2. Why does SEO take so long?

Simply put, SEO takes so long because the search engine algorithms have gotten so sophisticated. You can no longer end up on the first page of a SERP just by keyword-stuffing your page. A solid SEO strategy now has many more aspects and factors that play into a page’s results and ranking.

Since trends and searches can change, a lot of time goes into creating a strategy, deciding on an audience to target, and doing the research to see what keywords and content your preferred audience is looking for.

Once a strategy is determined, next, you have to consider some of the aspects of a good SEO strategy: domain age, inbound links, and page authority. All of those factors take time to become established. They can not be faked or manipulated.

To establish authority and start receiving inbound links, a page is pretty reliant on user activity. It can take time for user activity to pick up and authority to be established and recognized by a search engine’s algorithm.

Once your pages are established, it will then take time for those pages to be crawled and indexed by Google.

2. How much does SEO cost?

On average, most SEO services in 2020 cost anywhere between $750–$2,000 per month.

The average SEO expert charges between $80 and $200 per hour.

A one-time project makes things more expensive, with the average costs between $5,000–$30,000.

3. Is it worth paying for SEO services?

Yes. No matter if you’re a single-person business, a startup, or a large corporate agency, SEO is a valuable investment.

If the scope of your SEO needs is small enough for one to perform on their own, then it may make sense to take that route, versus hiring an agency.

Your best bet is to weigh out what kind of SEO services you think you need, and budget what you can afford to decide if hiring an agency is the right choice for you.

4. Why is SEO important, and is it difficult to learn?

SEO is important because it helps get eyes on your content. Without SEO, you’re leaving traffic (and therefore conversions) on the table. For folks after local SEO, knowing that 78% of navigational searches lead to an offline conversion is enough proof. And even the process of refreshing old content can bump up your organic traffic by an amazing 111.3%.

Even with all its nuances, SEO is not difficult to learn. However, results often take time, so patience and a willingness to evolve with algorithmic updates are key.

5. Does my SEO strategy need to be reviewed or can I set it and forget it?

An SEO strategy is no different from any other aspect of digital marketing in that it is constantly evolving.

What keywords and content your audience is interested in are going to vary depending on trends and current events. That’s why it’s important to keep your SEO strategy growing and evolving, too.

You’ll also want to keep track of what is working and what isn’t. You’re wasting time if you continue to lean into an SEO strategy that is not giving you the types of results you want after a few months.

5. SEO sounds great but it still seems so overwhelming. Are there digital marketing firms that I can hire to take care of this for me?

Of course, there is! There are many digital marketing firms in the virtual space that live and breathe everything SEO. They keep up with all of the latest trends and know just where to look when it comes to finding keywords and doing research on your audience.

But even just finding a firm to help you can be an overwhelming task. Luckily, I found this comprehensive list full of great firms and consultants that can help you get your SEO strategy up and running.

Categories
Web Design

Got a slow site? Say goodbye to conversions.

Got a slow site? Say goodbye to conversion.

But first, let’s recap some important stats:

  • A 1-second delay in page load time can lead to a 7% reduction in conversions – Neil Patel.
  • 47% of people expect a page to load in 2 seconds or less – Akamai.
  • Shoppers often become distracted when made to wait for a page to load, with 14% opening another browser tab to start shopping at another site, and 23% walking away from their computer – Akamai.
  • If an e-commerce site makes £100,000 per day, a 1-second page delay could potentially cost £2.5 million in lost sales every year – Neil Patel.

These are sobering statistics—and proof that on the web, every second does count.

Your page speed impacts every metric on your site that matters—user experience, bounce rate, ranking in Search Engine Results Pages (SERPs), conversions, and page views.

It’s simple really: when your pages load quickly, you keep visitors happy and they’re more likely to stick around and convert.

But first: Benchmarking your page speed

Before you make any performance tweaks to your site, it’s important to know what your page speed is. This will tell you how your website is currently performing and give you a benchmark for measuring the effectiveness of the performance optimization changes you implement.

PingdomGTmetrix, and WebPagetest are three popular options for testing website speed. What’s great about these particular tools is that they each offer detailed information about the performance of your site that can help you identify bottlenecks

For an in-depth rundown of these tools, check out Pingdom vs GTmetrix vs WebPagetest: How Are They Different?

Note: Google’s PageSpeed Insights is another tool for measuring site speed, but it offers more general insights into your page speed rather than the specifics provided by the tools I’ve mentioned above.

How to speed up your WordPress site in 2022

1. Install a caching plugin

If you’ve got static images, CSS, and JavaScript on your site that rarely change—for example, you have a website that you don’t update very often—a caching plugin can help make your pages load faster.

Browser caching involves storing elements of your site in the user’s browser so they only need to be loaded the first time someone visits your site and not for subsequent visits. Caching and cache preloading is especially helpful for repeat visitors and image-heavy sites, such as retail websites and other online stores.

As far as free caching plugins go, my pick is the relatively new Swift Performance Lite plugin. It includes everything you’d expect of a full-featured caching plugin (page caching, cache preloading, GZIP compression, browser caching, minification, etc.)

For premium caching, you can’t go wrong with WP Rocket. It’s super easy to set up and you’ll notice immediate performance gains. Their support team can help you with fine-tuning so you can stay lazy.

How to get it done quickly: If you’ve got £40, go with WP Rocket. But if you’re on a tight budget, install and activate Swift Performance Lite. It’s easy to set up, especially with its intuitive configuration wizard.

2. Compress and optimize images

Images account for a whopping 42% of the total file size of the average web page, according to the HTTP Archive. That means almost half your site is probably made up of images—and if they’re large and unwieldy, they’re dragging down your page load times.

You can easily check the size of your site ordered by content type. Simply run your site through Pingdom and you’ll get a list of content types ordered by size.

Fortunately, image optimization is considered “low hanging fruit” as far as speeding up WordPress goes because it’s so easy to fix. All you need to do is install and activate an image compression plugin.

Shortpixel is the most popular image optimization plugin for WordPress with 1+ million active installations. It works by applying lossless (or lossy) compression techniques to your images that shrink them in size without any noticeable loss in quality.

A useful feature of Shortpixel is the ability to do bulk images automatically when you upload them to your site so you don’t have to do it manually.

Alternatively, if you have the Jetpack plugin installed, simply enable Photon. This free service will compress your images and store them in the cloud. Your site will load faster because it will load your website and the images in parallel.

If you use a lot of images on your site, you might want to implement lazy loading. The a3 Lazy Load and Jetpack plugins offer this feature, which loads images on a page only when they come into the user’s view. This technique not only speeds up page load times but also saves bandwidth for users who don’t scroll to the bottom of your pages.

How to get it done quickly: Install and activate Shortpixel and enable bulk for easy, automated image optimization.

3. Enable GZIP compression

GZIP compression is a popular method for speeding up WordPress—and one you might already have enabled on your site. When turned on, it can help reduce the total size of your pages and improve the time to first paint. This ensures your content is delivered to your visitors faster and reduces their data usage.

GZIP is used to compress code and text files, including HTML, CSS, and JavaScript. According to Google Developer Advocate and Web Perf Guru Ilya Grigorik, GZIP “often achieves compression rates of as high as 70-90%.”

Many web hosts automatically enable GZIP for the sites they host. To check if your site is using it, you can use the free Varvy Gzip Compressions Test tool to scan your site. What’s great about this particular tool is that it also tells you the compressed and uncompressed size of your site’s files.

Most caching plugins come with built-in support for GZIP. WP Rocket, for example, automatically adds GZIP compression rules to your .htaccess file when you activate the plugin.

How to get it done quickly: Get in touch with your web host if GZIP isn’t enabled for your site. If you’re already using a caching plugin like W3 Total Cache or WP Rocket, check the GZIP option in the settings.

4. Minify HTML, CSS and JavaScript

Minification means removing any unnecessary characters in your HTML, CSS and JavaScript files that aren’t required for code to execute. This includes characters such as comments, formatting, whitespace, and newlines.

While spaces and tabs make code more readable for humans, servers and browsers don’t need them, so long as your code is valid and executes without error.

Rather than manually sifting through your code and removing white space yourself (which would be incredibly tedious to do!), free plugins like Hummingbird and Fast Velocity Minify can handle this at runtime.

Caching plugins usually include minification. Both W3 Total Cache and WP Rocket include advanced minification options that let you choose the types of files you want to minify.

It’s worth mentioning that while minification is a simple concept and usually works in practice, the reality is that it can, and does, break sites. If you attempt to minify your files and something goes wrong, simply disable it and ask the plugin author for support.

How to get it done quickly: Install and activate the Hummingbird plugin. If you’re already using a caching plugin like W3 Total Cache or WP Rocket, check the minification option in the settings.

5. Optimize database tables

WordPress databases can often become bogged down with many thousands of items that you no longer need. Items like old plugin settings, spam, trashed items, post revisions, and stale transients can cause database queries to take longer than necessary.

Optimizing your database can fix this. It’s a lot like defragging your computer or changing the oil in your car—it can help reduce the size of your database and speed up queries.

There are many different ways you can clean up your WordPress database. Plugins like WP-Optimize and WP-Sweep offer simple options for choosing what you want to clean up and remove from your database.

You can also optimize your database tables manually using phpMyAdmin.

Don’t forget to back up your site before optimizing your database, just in case something goes wrong. It’s always a good idea to make a backup before making anything changes to your site.

For a comprehensive guide to cleaning up your WordPress database, check out WP Rocket’s post How to Make Your WordPress Database Clean as a Whistle.

How to get it done quickly: Install and activate WP-Optimize or WP-Sweep. If you’re already using WP Rocket, simply go to the “Database” tab in the settings to optimize your database.

6. Upgrade to PHP 7.2

To ensure your site is running as efficiently as possible, you’re going to want to update to the latest version of PHP.

PHP 5.6 is slow. Yet, so many WP users are still using it:

Why? Because web hosts don’t want to break customers’ sites.

Despite the fact PHP 7 was released in 2015—and support for PHP 5.6 is set to end on 31 December 2018—hosts have held off updating their servers because the latest versions of PHP have the potential to break plugins and themes.

PHP 7 is six times faster than any previous version of PHP and requires fewer servers to deliver your site to the same number of visitors.

If you want your site running on the latest version, which is now PHP 7.2, you’ll need to take the initiative and do it yourself or ask your host for help.

If you’re not sure what version of PHP your site is running, the Display PHP Version plugin can add this information to the “At a Glance” widget in the WordPress dashboard.

It’s worth keeping in mind that MailPoet will require PHP 5.6 as a minimum in 2019, but it’s strongly recommended that you upgrade to PHP 7+.

How to get it done quickly: The laziest way to get this done is to get in touch with your host. So contact your host and ask them to enable it for your site.

7. Deactivate and remove slow plugins

It’s good practice to only keep the plugins you need to run your site and remove all others. Not only does this help streamline your WordPress dashboard for efficiency, but it’s generally recommended from a WordPress security and maintenance standpoint.

Although the number of your plugins may well be a factor in slowing things down, it’s more likely that there’s an issue with the quality of your plugins. The quality of code combined with other factors, such as how you’ve configured your plugins and how well they play with your hosting set-up, could be forcing your server to work overtime.

Some popular plugins are notorious for slowing down sites, such as Broken Link Checker, Contact Form 7, and Visual Composer, to name a few.

The only way to know if a plugin is slowing down your site is to test it. The usual method of identifying a troublesome plugin is to deactivate your plugins one by one until the issues you’re experiencing stopped.

Brenda Barron’s excellent post, Use This Test to Find Out Which Plugins are Slowing Down Your WordPress Site, offers a step-by-step guide on how to do this.

Alternatively, if you want to dig into the inner workings of your site—and you’ve got some extra time up your sleeves and you’re an advanced user—give the Query Monitor plugin a go, or even sign up for New Relic. These developer tools can help you monitor the PHP and database performance of your site.

It’s worth pointing out that most newsletter plugins will slow down your site as they rely heavily on your server (you can read more about hosts and their sending limits here). If you use PHP to send your emails, for example, it uses more CPU as your server is also handling the sending. It’s important to consider this if your list has more than 50,000 subscribers.

How to get it done quickly: There’s no real quick and easy way to do this. Sorry, but you’re going to have to spend some of your hours deactivating and activating your plugins to pinpoint which ones are giving your grief.

Speeding up WordPress doesn’t have to be slow

If your site is slow, implementing just a few of these techniques can drastically improve your page load time. There are lots of free plugins available that can help you put these solutions in place, with very little time and effort on your part.

There are plenty of other methods that I left off this list that take a bit more time to implement, such as upgrading your hosting (or switching hosts) and reducing HTTP requests.

Don’t forget to benchmark your page speed before you start making changes to your site so you can compare yours before and after results.

Maybe you don’t have 60 minutes for this or you possibly feel it’s too complex for you? You could hire a WordPress developer for a couple of hours as a start and if you aren’t sure where to start, we wrote an in-depth guide on hiring your first WordPress Developer. Or even better, purchase WP Rocket and let their support configure the plugin for you.

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Geeky Designs SEO Web Design

How Long Does It Take to Rank in Google?

Every blogger, SEO agent, digital market, business manager, or any website owner for that matter, come across the question, “How long does it take to rank in Google?”. However, finding the right answer to this question is a complex task. 

This article will give you a brief insight into how long can it for a webpage to rank on Google, and which factors are involved in determining the duration. Let’s dive in. 

The short answer

If you’re looking for a quick answer to your question — your page could be ranked on Google from anywhere between 6 to 12 months. However, it could take shorter or longer than that based on multiple factors. 

Factors involved in the ranking time

Here are the most common factors that directly influence the time it will take to rank on Google.

Your website’s performance

High-performance sites tend to rank faster. If a website has technical problems, it will take you time to identify and eliminate them. Plus, if it loads slower, Google will automatically rank it lower than the competing websites as load speed has a direct relation to Google ranking now. 

Website’s age

If your website is new, Google will take some time to identify it as real and valuable before ranking it. After all, there are tons of spam websites created every day which Google has to filter out. As your website grows older and shows its worth, it will be able to rank faster. 

Competition

Your website will naturally take longer to rank if you’re targeting high-competition keywords. Generally, it’s a better idea to target low-competition keywords to generate profit in the short run, while working on a long-term strategy to rank higher later on. 

Content quality

If you want to rank faster, your content quality has to be top-notch. Remember, Google loves ranking sites that have human-friendly content that audiences love to consume. Invest in high-quality content — it’s worth it. 

Your SEO budget

Last but not least, your SEO budget determines how much you can invest in your site’s ranking. If you have a higher budget, you can invest to fix technical issues faster, while also getting high-quality content generated for your site. 

Key takeaways

Every website owner often wonders how long it takes to rank on Google. While the actual answer is quite flexible, you can say an average SEO will bear fruit in around 6 to 12 months. 

Moreover, the above-mentioned factors deeply alter the time your website takes to rank. 

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SEO Agency in Warrington

Having an effective SEO campaign is an important part of every online strategy. We are one of the North West leading SEO Agencies. After providing SEO services for many years, we know that there is a lot more to SEO than stuffing your website with keywords and buying spammy backlinks.

Search Engine Optimisation Services in Warrington

We understand that you expect more than just ranking in search results for your SEO budget. You need to see increased revenue and want to generate more leads. At Geeky Designs, we specialise in SEO services for businesses around Warrington. With years of experience and hundreds of happy clients, we are committed to helping your business grow online.

We provide the best search engine optimisation in Warrington and are confident that our service is second to none.

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SEO Agency in Wigan

Having an effective SEO campaign is an important part of every online strategy. We are one of the North West leading SEO Agencies. After providing SEO services for many years, we know that there is a lot more to SEO than stuffing your website with keywords and buying spammy backlinks.

Search Engine Optimisation Services in Wigan

We understand that you expect more than just ranking in search results for your SEO budget. You need to see increased revenue and want to generate more leads. At Geeky Designs, we specialise in SEO services for businesses around Wigan. With years of experience and hundreds of happy clients, we are committed to helping your business grow online.

We provide the best search engine optimisation in Wigan and are confident that our service is second to none.

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SEO Agency in Manchester

Having an effective SEO campaign is an important part of every online strategy. We are one of the North West leading SEO Agencies. After providing SEO services for many years, we know that there is a lot more to SEO than stuffing your website with keywords and buying spammy backlinks.

Search Engine Optimisation Services in Manchester

We understand that you expect more than just ranking in search results for your SEO budget. You need to see increased revenue and want to generate more leads. At Geeky Designs, we specialise in SEO services for businesses around Manchester. With years of experience and hundreds of happy clients, we are committed to helping your business grow online.

We provide the best search engine optimisation in Manchester and are confident that our service is second to none.

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SEO Agency in Liverpool

Having an effective SEO campaign is an important part of every online strategy. We are one of the North West leading SEO Agencies. After providing SEO services for many years, we know that there is a lot more to SEO than stuffing your website with keywords and buying spammy backlinks.

Search Engine Optimisation Services in Liverpool

We understand that you expect more than just ranking in search results for your SEO budget. You need to see increased revenue and want to generate more leads. At Geeky Designs, we specialise in SEO services for businesses around Liverpool. With years of experience and hundreds of happy clients, we are committed to helping your business grow online.

We provide the best search engine optimisation in Liverpool and are confident that our service is second to none.

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5 Logo Design Concepts

Unlimited Revisions

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10 Pages Website Design

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Custom Dynamic Forms (Optional)

Signup Area (For Newsletters, Offers etc.)

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Up to 15 Professional Email

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Complete W3C Certified HTML

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