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How to best use Google Apps in your Web Design Agency – Myths and Facts

How to best use Google Apps in your Web Design Agency – Myths and Facts

How to best use Google Apps in your Web Design Agency – Myths and Facts

Google Apps is a suite of apps specifically designed for businesses. Google Apps has been around since 2011, but it’s only in the past couple of years that it’s seen widespread adoption. The primary driver for this is the ease with which Google Apps works from a user perspective. These apps are very intuitive to use and can be integrated seamlessly into any design process. The major downside to using Google Apps? There are no native desktop applications for working with them. That means if you work with other software tools, your workflow won’t be as seamless as it would be if there were more out-of-the-box integrations available. However, there are plenty of advantages when coupled with a Web design Agency. END

 

What is Google Apps?

Google Apps is a suite of email, calendar, and other productivity tools. When you sign up, you’re automatically connected to Gmail, Google Drive, and a range of other tools that can be used to help you work more efficiently and effectively. Google Apps is free to use, and it includes a range of tools for team collaboration, productivity, and more. Google Apps can be used in conjunction with a domain to create a dedicated business email address for employees. This can be useful for businesses with different departments or clients, as well as those that want to use email to communicate with customers and prospects. Business email services can be complex, expensive, or difficult to set up. Google Apps’ services are simple and easy to use, making them an excellent choice for many businesses.

 

Why Use Google Apps in a Web Agency?

Google Apps is a suite of tools that’s been specifically designed for businesses. Some of the main reasons to use Google Apps in a Web Agency are as follows. – Greater Visibility – When you have a dedicated domain, you have a more prominent and trustworthy identity on the internet. This can help increase your visibility in search results, which can be a major roadblock for businesses in the digital age. – Improved Efficiency – The goal of any business is to make money. With a Google Apps account, you can improve your efficiency when it comes to time management, workflow, and communication. Google Apps can easily integrate with other software tools, such as scheduling apps, CRM systems, and accounting tools. This allows you to keep track of your commitments and streamline your business processes. – Increased Security – The Internet is a very open environment. While this can be beneficial in terms of reach, it can also pose security challenges. With a dedicated domain, you can further protect your business by restricting access to certain people and IP addresses.

 

Google Apps Advantages

– Easy to Set Up – Google Apps is very straightforward to set up. Its services are completely free, and there are no subscription fees. All you have to do is sign up for an email account and then add your domain to the account settings page. There are no complicated settings or configurations to complete. This means you can start using the suite immediately after signing up. – Robust Platform – Google Apps is built on an established platform. This allows it to easily integrate with other tools and software, as well as provide an easy user experience. This means you don’t have to spend time learning a new platform or learning the intricacies of how different tools work together. You can focus on running your business. – Multiple Services – As well as Google Drive and Gmail, Google Apps comes with other tools designed to help you manage your workload. Some of these include Google Docs, Sheets, and Slides. These can be used to collaborate on projects, share documents and presentations, and store and manage your work.

 

Google Apps Disadvantages

– Limited Integrations – Google Apps comes with a neat and straightforward user experience. However, this doesn’t mean you can seamlessly integrate it with all other tools. There are a few tools that don’t have native integrations with Gmail, including Mailchimp, Campaign Monitor, and Pipedrive. This can be a big drawback to consider when selecting a platform to use in your Web Agency. – Limited Support – One of the biggest drawbacks of using Google Apps is the lack of support. There is no dedicated Google Apps support team. You’re going to have to rely on third-party support for issues. This means you’re going to have to factor in additional time and budget to resolve issues.

 

Drawbacks to Consider When Using Google Apps

– Limited Integrations – As mentioned above, some tools don’t have native integrations with Gmail. This can pose a major drawback when starting out as a Web Agency. You have to decide which email platform you want to use, and then figure out how to integrate it with your existing email platform. – Limited Support – Google Apps does not come with dedicated support, meaning you’re going to have to factor in additional time and budget to resolve issues. – No Official Adoption – The other drawback to consider when using Google Apps is that there isn’t much mainstream adoption. Many businesses are still hesitant to switch from other email platforms that are more established and popular.

 

Summary

Google Apps is a suite of apps specifically designed for businesses. When you sign up, you’re automatically connected to Gmail, Google Drive, and a range of other tools that can be used to help you work more efficiently and effectively. Google Apps is free to use, and it includes a range of tools for team collaboration, productivity, and more. Google Apps can be used in conjunction with a domain to create a dedicated business email address for employees. This can be useful for businesses with different departments or clients, as well as those that want to use email to communicate with customers and prospects. Business email services can be complex, expensive, or difficult to set up. Google Apps’ services are simple and easy to use, making them an excellent choice for many businesses.

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Branding Marketing SEO

The Truth about Facebook: 7 Ways to Dominate Your Market

The Truth about Facebook: 7 Ways to Dominate Your Market

Facebook is the world’s largest social media platform with over 2 billion active users and almost 1.5 billion daily users. This means that an insane amount of people use Facebook to connect with friends, family, and strangers. With over 1.39 billion monthly active users on the site as of June 2018, Instagram remains the most popular photo-and video-sharing app worldwide. The rise in popularity of social media networks has put businesses under a microscope like never before, forcing them to take a good look at how they are incorporating these tools into their marketing strategy. However, there are pros and cons to using any type of social media for your business or brand – including Facebook. It all depends on how you use it for your company’s benefit. Let’s explore some important truths about Facebook so that you can leverage its potential for your business or brand without compromising your personal identity or safety.

 

1. Facebook is free and will always be free.

Although Facebook has been criticized for the ways in which it collects and sells user data, the platform itself is free. This means that businesses of all sizes can build a social media presence and not have to worry about breaking their budget. In fact, when it comes to advertising and promoting your brand, product, or service on Facebook, you don’t have to spend a dime to get started. Facebook offers a wide range of tools that are free to use and can be extremely effective if implemented correctly.

 

2. Organic reach on Facebook is virtually non-existent.

In a nutshell, organic reach on Facebook is virtually non-existent. What this means is that unless your posts are being boosted by paid advertising, the majority of your fans won’t see your content. On average, a post made by a brand or business page will reach 6% of their fans. This is due to Facebook’s algorithm, which seeks to show users only the content that they are most likely to engage with and respond to. To do this, Facebook tallies up user engagement and reactions for every post and then determines which posts to show to each user.

 

3. Facebook ads are expensive – but they work.

When it comes to growing your social following and increasing your likes and shares, it’s important to understand that Facebook ads work. In fact, many businesses have seen success with boosting their social following, shares, and engagement by spending a small amount on Facebook ads. The trick to succeeding with Facebook ads is to create highly targeted ads that offer value to your target audience. This means that you must have a strong understanding of who you are trying to reach and what, exactly, you want them to do after seeing your ad.

 

4. You cannot currently manually add sponsored content to your FB Ads` campaign.

When you create a Facebook Ads campaign, you have the option of adding sponsored posts as part of your ad. This sponsored content will then appear on the news feeds of your target audience. When you add these sponsored posts, you have the option of manually putting in the headline, copy, and photo for the post being sponsored. However, you cannot add the URL associated with the post.

 

5. Audience targeting for Facebook Ads is essential to success.

When creating your Facebook Ads campaign, you will be prompted to select your target audience. This is where you will select your target market, the demographics of your ideal customer, and the geographical location of your target audience. Facebook will then use these details to determine which users see your ad. This is why it’s essential to select the correct target audience for your Facebook Ads campaign. If you select an audience that isn’t interested in what you have to offer, your ads will have a low click-through rate and won’t generate any conversions.

 

6. A small budget can still have a big impact with the right strategy, audience and ad creative.

When Facebook first became popular, businesses had to spend thousands of dollars on ads in order to get their name out there. Today, it’s possible to spend as little as $5 on a single ad and generate a significant amount of traffic and leads. The key to using Facebook ads effectively for your business is to make sure that you are targeting your ideal customers and creating ads that compel them to click on your ad and visit your website or landing page.

 

7. Sponsored Stories have the potential to be very effective with the right ad creative and strategy

Sponsored stories are a type of Facebook ad that allows you to share your content with a wider audience. This can be especially useful if you’re trying to reach new customers or clients who aren’t already following your page or brand. The tricky part of sponsored stories is finding the right audience to share your post with. It’s important to select an audience that is likely to engage with your sponsored story and share it with their network. If you have the right strategy and creative for your sponsored stories, they have the potential to be very effective for your business. Conclusion Facebook is the world’s largest social media platform with over 2 billion active users. With over 1.39 billion monthly active users on the site as of June 2018, Instagram remains the most popular photo-and video-sharing app worldwide. When it comes to advertising and promoting your brand, product, or service on Facebook, you don’t have to spend a dime to get started. Facebook offers a wide range of tools that are free to use and can be extremely effective if implemented correctly. When creating your Facebook Ads campaign, you must select the correct target audience and create ads that compel your audience to click on your ad and visit your website or landing page. A small budget can still have a big impact with the right strategy, audience and ad creative. When you’re ready to advertise your business on Facebook, be sure to select the right ad type and audience so that you can start reaching new customers, building brand awareness, and increasing your sales as quickly as possible.

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SEO

How any company can use Google Pay Per Click

How any company can use Google Pay Per Click

As opposed to other forms of advertising, with PPC you only pay when people click on your ad. Unlike other advertising strategies, PPC relies on a pay-per-click model in which advertisers only pay if somebody clicks on their ad.

That is the preferred method for online advertisers, because they don’t want to just display ads, they want people to take action.

Subconscious PPC tricks

There are many ad networks but some are more popular than others.

AdWord is the most popular network, and you can use it to run ads on the search results, private websites, and more.

Bing’s PPC is on par with Google.

You can also advertise on Facebook by purchasing their PPC advertising model. Marketers enjoy using this advertising platform because it is inexpensive.

To add variety to your ads and make your page more appealing, you should use PPC display ads that stand out from text-based ads.

Retargeting campaigns are a way to catch customers that have already seen your website before. This is something you should consider while doing PPC marketing.

Why Blogging is So Much More Cost Effective

The PPC Cost

How to set up Google PPC campaigns

Higher demand for car insurance ads leads to higher prices. If you want your ads to pop up more on searches for car insurance, it’ll cost more than advertising for Saint Ignatius.

As more advertisers are bidding for these keywords, the cost per click has increased.

The cost of a PPC campaign is variable. If you are worried about the budget, most advertisment networks let you specify one in the settings that will not get out of control.

For example, you might set up a budget of $100 per day and once you’ve reached this amount, the ad network will turn off your ads for the rest of the day to stop you from spending any more.

Google Pay Per Click

PPC campaigns require more than just putting money into a platform and waiting for sales, there are several different parts that make up a PPC campaign.

The campaign is at the top of the hierarchy. You might, for example, have an advertising campaign based on a holiday theme.

Ad groups are a grouping of related ads, like one that promotes gag gifts for the holiday party, and another that promotes Christmas cards.

Your keywords should be related to the content of the ad. The relevance will affect how Google places your ads.

You will want to run text in your ad that attracts readers. You will usually want to enlist the help of a professional copywriter when creating ad text.

Landing Page: The landing page is what people will land on after clicking on your advertisement. It should also be relevant to your keywords.

How does the auction behind PPCs work?

Dynamic pricing, the open auctions of Ad Words and the wide range of competitors mean that you should search beyond generic advice like “raise your bid” or “start a campaign,” to find an effective strategy.

Bidding for keywords

Your ad placements are determined by two factors: your bids and the quality of your ads.

The quality of your blog post can be determined by Google’s relevance score, the landing page relevance, and the click-through rate.

The more you bid, the higher your rank.

The higher the quality of your ads, the higher they will rank on search engine results pages.

Just be aware that the monetary amount you pay is different than the bid.

Google calculates your payment based on the quality of the ad divided by the rank of the next highest bidder. If your quality score is 5 and the ad rank of the next highest bidder is 6, then you’ll pay 90% (5/6 + .01)

A Few Steps to Learn How Google Pay Per Click Works

Implement a Google PPC Campaign

Make sure to use PPC together. If you don’t, you may find that you struggle with it.

Online advertising can be risky without a guide. There are too many ways to lose money.

Locate a company that can help you find the best ad network for your brand, as well as working on ideal ad copy, bidding strategies and testing. Competition is key so do plenty of research to determine where your niche markets are before you start.

It’s time to work with a reliable PPC company when you want to advertise online, in order to keep your business profitable.

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Branding Graphic Design Marketing SEO Web Design

It’s time to get found on Google!

You can’t afford a website that isn’t optimized for search engines, and you don’t want to put in the work. Luckily there’s an easier way! All it takes is one call from us at Toast SEO Company, LLC., who specialize exclusively with WordPress web design needs like yours will be able to get started right away without any headache or hassle on your end – just send them over an email today if this sounds good for what little problem we have been experiencing lately…

You may think that you don’t need SEO on your website, but the truth is that not having it can hurt your rankings and decrease visibility. If you want to make sure that people find what they are looking for when they search online, then Geeky Designs can help with our professional web design services. We offer affordable rates, excellent customer service, and quick turnaround times so you know exactly how long before we get started. Have questions? Call 0151 493 9493 or send us an email at info@geekydesignsltd.co.uk!

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Geeky Designs SEO Web Design

How Long Does It Take to Rank in Google?

Every blogger, SEO agent, digital market, business manager, or any website owner for that matter, come across the question, “How long does it take to rank in Google?”. However, finding the right answer to this question is a complex task. 

This article will give you a brief insight into how long can it for a webpage to rank on Google, and which factors are involved in determining the duration. Let’s dive in. 

The short answer

If you’re looking for a quick answer to your question — your page could be ranked on Google from anywhere between 6 to 12 months. However, it could take shorter or longer than that based on multiple factors. 

Factors involved in the ranking time

Here are the most common factors that directly influence the time it will take to rank on Google.

Your website’s performance

High-performance sites tend to rank faster. If a website has technical problems, it will take you time to identify and eliminate them. Plus, if it loads slower, Google will automatically rank it lower than the competing websites as load speed has a direct relation to Google ranking now. 

Website’s age

If your website is new, Google will take some time to identify it as real and valuable before ranking it. After all, there are tons of spam websites created every day which Google has to filter out. As your website grows older and shows its worth, it will be able to rank faster. 

Competition

Your website will naturally take longer to rank if you’re targeting high-competition keywords. Generally, it’s a better idea to target low-competition keywords to generate profit in the short run, while working on a long-term strategy to rank higher later on. 

Content quality

If you want to rank faster, your content quality has to be top-notch. Remember, Google loves ranking sites that have human-friendly content that audiences love to consume. Invest in high-quality content — it’s worth it. 

Your SEO budget

Last but not least, your SEO budget determines how much you can invest in your site’s ranking. If you have a higher budget, you can invest to fix technical issues faster, while also getting high-quality content generated for your site. 

Key takeaways

Every website owner often wonders how long it takes to rank on Google. While the actual answer is quite flexible, you can say an average SEO will bear fruit in around 6 to 12 months. 

Moreover, the above-mentioned factors deeply alter the time your website takes to rank. 

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