As a specialist provider of SEO services, we know that Search Engine Optimisation is an area of digital marketing that is ever expanding and evolving.SEO techniques that used to put you at the top of search results may now leave you buried on page 5!Fat Media’s SEO team make it their business to stay on top of these changes and are perfectly placed to help keep you on top too.For over 10 years, Fat Media have worked with hundreds of clients on successful SEO campaigns. We continue to adapt and refine our offering in response to the challenges of Google’s dynamic algorithm; the system that determines which pages are shown in search results.How Will Your Business Benefit from SEO Services?Your business will benefit from the knowledge and expertise of an SEO agency with a sustainable approach, and a proven track record of success in every vertical.We don’t believe in a ‘one size fits all’ approach to SEO. We start each project with a blank canvas, working to meet your business’s KPIs such as driving more sales online, successfully engaging with your target demographic and increasing brand awareness organically.Upon onboarding with Fat Media for our SEO services, we will examine your market sector to devise a SEO strategy that’s unique to your requirements. We’ll take the time to conduct in-depth research into finding the ideal keywords to use for the optimisation of your website which will help not only to drive traffic to your website, but traffic that’s more likely to convert.SEO TechniquesEvery SEO project we undertake involves a combination of expert tactics to get the best possible outcome for your website. These tactics comprise of SEO audits, technical SEO and onsite SEO.SEO AuditA SEO audit is similar to taking your car for a service; regularly servicing your website is one of the most important things that you can do to ensure that it runs as well as you expect it to.Likewise, regular SEO audits are necessary to make sure that your website is performing to its maximum potential. This means that if your website isn’t properly optimised for search engines, you will miss out on significant levels of traffic and revenue.Our specialists boast years of technical onsite SEO experience, so we are able to identify and repair any errors that are holding your website back.What’s Included in a SEO Audit?There are many areas that we cover in our SEO audits. Some of the most important elements include:Keyword RelevanceIt’s best practice for SEO to conduct what’s known as a keyword audit every 12 months (this will also be done during your onboarding if your website has previously been optimised). This involves assessing your website’s current optimisation to determine if the keywords used to optimise your website remain relevant to your campaign. The reason why we do this is because search intent is a naturally changing and evolving process; the way someone searches for something today may not be how they search for something tomorrow!Fresh ContentThe best way to rank well on Google is to provide your website’s users with great quality content. We always work towards the EAT principle; Expertise, Authoritativeness and Trustworthiness. The more useful the information, the less likely it is that your prospecting customers will look elsewhere which means that they will also be more likely to convert.Broken Links and ErrorsBroken links, whether internal or external, are a natural occurrence and are sometimes unavoidable, especially if you have an eCommerce site where products are constantly being taken down off the site and replaced. When a user clicks on to a broken link, this will take them to a 404 not found page and large numbers of these can affect the usability of your website. As part of Fat Media’s bespoke SEO services, we ensure that these broken links and other errors are swiftly and successfully resolved.Site ArchitectureSite architecture plays a big role in usability and can mean the difference between an easy user journey leading to a conversion and a bad user journey where the user exits your website and looks elsewhere. As part of our search engine optimisation services, we will ensure that the architecture of your website is refined for the best possible experience.BacklinksBacklinks are links from external domains which point back to your website are one of the most important ranking factors for SEO. Sometimes, your website’s backlink profile will include spam links which can have a negative effect on your SEO campaign. If we find that this is the case during our audit, we will highlight the potentially damaging links and submit them to Google to disavow. These means that Google will not take these links into consideration when analysing your domain. Additionally, we will undertake an analysis of your competitors’ backlink profiles to determine if there are any opportunities for backlink acquisitions in order to raise your site’s overall authoritativeness on search engine results pages.Page SpeedAs of July 2018, Google announced that its algorithm would be taking page speed into consideration when determining the placement of pages in SERPs (search engine results pages). With page speed now being a ranking factor for SEO and to ensure the best possible user experience, it’s critical that your website runs fast and smoothly. Our SEO team will work with Fat Media’s developers to ensure that your site loads as quickly as possible.These are just some of the SEO services that Fat Media provides. We complete a full audit of your current SEO standing to identify where you are already performing well, and which areas are in most need of attention.After we have performed a full SEO audit of your website, we’ll present our findings and recommendations. Our findings will include any faults or opportunities for improvement which will be accompanied by a clear plan of action for how we will turn your website into a powerful marketing tool.A thorough analysis of your market sector will also take place, specifically investigating onsite SEO tactics implemented on competitor sites, as well as their sites’ user experience and content success. By evaluating your standing against theirs and seeking out opportunities they haven’t taken advantage of, you will be in the best position organically to compete.Technical SEO ServicesOur 40 point technical SEO review examines key SEO elements on your site including:Site architecture and internal linkingDuplicate contentCanonical issuesReviewing backlink profiles, building and cleansingPage load timesSitemapsSearch engine crawler accessUser experience designIf you have received a manual penalty, or lost rankings due to a recent Google algorithm change, it is often technical SEO amendments that can reverse your misfortunes. Here's a recovery we have achieved for a client affected in this way:Onsite SEO ServicesThere are so many ways to improve your web pages, from meta tags and keyword usage, clever copywriting, alt text, even the URL. By making small changes to your content in the right way, our SEO team can really make a difference to your overall visibility in search engines.Our onsite SEO services will be undertaken on your website on a monthly basis to work towards ensuring it’s optimally running and conforms with Google’s Webmaster Guidelines.Content Marketing and Link Building for SEOContent marketing and outreach is the process of getting links to your site from other relevant, authoritative sites. Our agency is home to copywriters as well as SEO specialists, so we have all the skills needed to write compelling articles that will be shared by other influential sites and social media profiles.We understand what’s needed for content marketing to succeed in search today. From getting content right for your audience and searcher intent, to understanding how your website can establish the expertise, authority and trust that search engines look for, our team of SEO experts will liaise with Fat Media’s content team to deliver results that count.Enquire for Specialist SEO Services from Fat MediaOur SEO services are a great compliment to many other digital marketing areas, including social media marketing, digital PR campaigns, digital advertising services and design.If you’re looking for a digital marketing agency that provides bespoke SEO services, we are the right people for the job. Get in touch with us today to chat with one of our consultants, to find out how we can help you.
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