Ace Tints.

How did we do it?

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Optimising the Integrated Booking System

We removed the third-party application and integrated a booking system that works directly through the WooCommerce platform. Through extensive customisation of the platform, we made sure Maximum Adventure could access the functionality and flexibility that they needed to deliver an excellent booking experience.

This included building the functionality to apply deposit rules based on the dates specified in the booking, so that the customer always sees the correct payment plan for their trip.

We’ve also extended the checkout process from the standard WooCommerce workflow, to incorporate additional extras such as supplement for a private room over a dorm room, and a charitable donation option.

Providing Clear and Concise Information

Early on, we realised there were clear issues surrounding user experience. To improve this, we implemented icons to give users a clear summary of the length, difficulty, and the activity type of each trip on the results page – helping customers see which are most relevant to them. On the details page, we implemented accordion displays to prevent information overload, while still presenting the deep level of detail all customers were seeking when planning their adventure. 

We also identified navigation as a clear user experience issue. To tackle this, we designed a new ‘burger’ menu that separates each customer group into sections.

Making Online Experiences More Personalised

Personalisation is a must for eCommerce, especially when offering highly customisable products such as holiday packages. To make the user experience more personalised, we introduced clear signposting based on customer type, so adventure seekers can quickly and easily find the most relevant trips. We also re-structured the navigation and introduced specific landing pages for each customer type. This offered better search performance, presented the most relevant content in one place, and streamlined their booking journey.

Implementing a Clever CMS

Maximum Adventure’s previous CMS was very restrictive, causing editing issues and limiting the team’s capability to showcase the fantastic adventures that they have to offer. We replaced this with a far superior content management system, giving the team the flexibility to add and amend content without the need for development support. They also have excellent reporting functions for bookings and can export all customer data in one click; where previously they were cutting and pasting field after field in a very time-consuming, manual process.