Video content can be fantastic for increasing conversions on just about any website. In fact, more brands than ever are using videos on landing pages and on various other pages of their websites to keep visitors engaged and, eventually, convince them to make a purchase.
There are two main ways to increase conversions with video – by embedding a video on a landing page and by making use of rich snippets.
Video on a Landing Page
When a visitor lands on your site, you’ve literally got seconds to impress them and get them engaged with what you have to offer. This is the whole point of a landing page. But these days, people are so used to seeing rich media content on the internet that, quite frankly, text content often doesn’t keep them engaged.
Accordingly, I’m sure it comes as no surprise to you that embedding a video on your website not only will increase the length of time that visitors stick around, but, also, the number of conversions to paying customers, which, ultimately, is what SEO is all about.
Product videos are perhaps the most common way that retailers increase the conversion rate of their website using video content. Hundreds and thousands of retailers are making use of product videos these days, and it’s easy to see why.
According to Invodo, 52% of consumers say that watching product videos makes them feel more confident about going ahead and making a purchase.