How to stay relevant
To stay relevant, businesses need to optimize their online presence for local searches. 80% of consumers are searching for information with the goal of purchasing locally and any business that is not on the first page is missing out on potential customers.
To avoid penalties for using dynamic numbers, it is important to have your local address and name on file. Pursuing a NAP consistency will help you rank higher.
What is Local SEO and how does it work?
Google implements online citations with addresses and business social media profiles to guide local searches. Keyword research should be updated to ensure that the queries are specific to the consumer’s location.
Local searches are different from other kinds of searches because local searches have a higher purchase intent. For example, Burke Research found that 75% of all local searches resulted in an offline store visit within the next 24 hours. Furthermore, most people who conduct the search are on-the-go and do it via their smartphones. Consequently, businesses that rank highly in these searches will profit from increased passing trade.
What can small businesses do to rank higher on local searches?
How to Market Your Business Locally on Google My Business
With a Google Business profile, your company could be at the top of several local search results and maps. All you need to do is provide important information on contact information and location.
You can improve your profile and its performance in local searches by following these steps: having your company verified to show up on Google My Business, publicly responding to customer feedback on Google, and posting from your account.
Local SEO and NAP Consistency
The other local ranking factors
There’s a lot more to local SEO than rankings. Paid ads, citations, active social following, and backlinks are all different ways you can improve your company’s local SEO.
To improve your local SEO, make sure you optimize your site by improving on-page SEO and obtaining backlinks from high authority sites.
Why NAP consistency is important for SEO
What Is NAP Consistency?
Accurate NAP information is essential for local SEO. White spark helps you find all of your citations, and if there are any duplicates, delete the old ones to avoid confusion and harm to your local SEO.
What’s up with Local SEO and NAP Consistency?
As with your Google My Business Profile, NAP consistency ensures that Google will perceive your business as genuine. Google doesn’t want to give out your details without making sure everything about your business is accurate and up-to-date.
The citation mentions online that confirming the same business name, address, and phone number is a signal for trusting the information. Citations with inconsistent NAP details will undermine your local SEO efforts.
The effect of a dynamic phone number on your local SEO
Learn about dynamic numbers and their roles in local SEO
To start, I’ll explain what dynamic numbers are. Dynamic digits are numbers dynamically inserted into ads or landing pages in order to determine where the lead is coming from. As your marketing channel changes, dynamic digits will change as well.
Learn how to adjust NAP with dynamic numbers
If Google finds numbers in other places, they can affect your SEO. This is caused by inconsistency in the NAP details of your business.
How do you track links without affecting your NAP?
If a phone number is displayed on your website, then the visitor must have clicked on an ad that was provided by the same marketing source. If a tracking code links the billboard to a specific advertisement, then only users who are in that campaign will see the number. The way it works is that the phone number will only be displayed if a user has come from the original advert.