Hiring a digital service provider can be confusing.
Who does what exactly?
Googling “computer person” that does “internet stuff” doesn’t work. Digital service providers have different skill sets and different areas of expertise.
With a custom home development project, the developer utilizes their own employees as well as subcontractors like plumbers and electricians to get the home built. The developer also quarterbacks everything to keep the project moving forward from start to finish, making sure things get done right and on time.
It’s the same thing with a web developer in the digital world.
- Is your site easy to navigate or does it confuse and frustrate your visitors?
- Does your site provide the information your visitors are actually looking for?
- Does your site instil confidence in prospective clients?
- Is it easy for visitors to get in contact with you?
- Does your site prompt your visitors to take some type of action and move them toward becoming a client? After all, you’re in business to serve clients and run a successful business, right?
IT stands for “information technology” and an IT specialist usually has little or nothing to do with your website.
An IT specialist implements and maintains your company’s computer network. They also handle an organisations’s hardware, software, security issues, email systems, etc.
Even though I have a bachelor’s degree in electrical engineering I normally don’t touch IT stuff. It’s too specialized and complicated. I outsource that stuff to my IT guy.
And my IT guy refers web development projects to me for the same reasons I refer IT projects to him. Everyone focuses on what they do best. Digital technology is too sophisticated these days for any one person to know everything.
While the previous three professionals work with websites and computer systems, graphic designers specialize in creating custom graphics, logos and images. Their work can end up on your website as well as in traditional print media like brochures and catalogues.
A good graphic designer can take a basic concept and produce something unique and amazing that you never could have done on your own.
Graphic designers combine art with technology to convey a visual message about your company, your product, your service or your cause.
If it’s in your budget I always recommend using the services of an experienced graphic designer.