Why shouldn’t you undertake some graphic design DIY, it’s cheaper surely? Well yes, it is cheaper but don’t call me Shirley. The thing is, unless you know what you are doing, you shouldn’t apply DIY to anything; you can just make things worse.
It’s like deciding that you are going to fit a gas fire yourself when you aren’t qualified. Just because you can, that doesn’t mean that you should. You’ll hire a professional, because that’s what they do. Why DIY your branding when you run the risk of damaging it? Hire a professional.
Your brand is your proverbial shop window and if it isn’t done correctly then people are just going to walk on by. The overall look and feel of your brand is what people are going to base their initial opinions on, so don’t even consider going the graphic design DIY route. Ever. Please.
Avoid the graphic design DIY temptation
We can all get a little too close to our own brands sometimes, and we don’t always see it the way that a professional designer would. At Geeky Designs we consider the target audience, the design, marketing strategy, colours, the broader picture and we do so as outsiders with a more critical eye than the business owner themselves.
This type of approach can make all the difference. This is true for all kinds of businesses, take novelist for instance. It’s not often that a novelist will even edit their own book, let alone design the cover. The novelist is good at the writing and leave the design to the professionals, otherwise they aren’t going to sell a single copy regardless of how good the actual writing may be.
There is also the very good chance that you don’t have the right tools for the job. Professional graphic designers use professional software suites on hand.
The cost effectiveness of hiring a professional
As already stated, graphic design DIY is cheaper… but only for the short term. Thinking of the longer view, it is going to be much more expensive. Shoddy or off target branding design is going to cost you business, there’s no two ways about it.
The better your graphic design, the better your branding, the better your chances of landing sale after sale. It’s not rocket science, but you’d be surprised at just how many people just seem to realise how important and cost effective professional graphic design can be.
That being said, there’s no need for these services to be costly either. You only need to take a look at our pricing plans for proof of that. Graphic design DIY? It just isn’t worth losing business and revenue over, is it?