Email personalisation goes far beyond ‘just’ tailoring emails to the recipient. A signature also goes a long way in driving engagement between brand and customer. An email signature can be seen as handing over a business card every time you send an email. Email signatures are very visually engaging and it is much better to send and email with a properly constructed signature than without. The signature is a highly useful tool and they are fairly straightforward to implement – depending on your provider – but it’s probably best to let a professional design it.
4 reasons why personalised email signatures are importantThere are a lot of reasons ‘why’ but we have decided to be kind and whittle them down to the top four for you.
- Acts like a digitised business card
- Personal association
- Quick links for accessibility
You are holding the keys to successThe following is why branded email signatures are important for the success of your company as a whole and not just for communication and engagement.
Brand ConsistencyKeeping email signatures ‘on brand’ is a key element of helping to ensure company success. You should make sure that the colours and the logo that you are using in the signature are the same as the ones that you are using everywhere else: website, business cards, advertisements, brochures etc.
Company ConsistencyAll of your employees should be using the same layout for their email signatures and this of course includes logo and colours. This way, every outgoing email is branded correctly, regardless of who sends it.
Legal DisclaimersCompany emails these days are meant to have disclaimers attached, depending on your business. Copyright notices, information regarding confidentiality etc. putting these details in your signature ensures that every email contains your legal disclaimers.
Keep your signature simpleYour email signature should be kept as simple as possible while still including all of the relevant information. All you really need are:
- Phone number