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Marketing SEO

How to best use Google Apps in your Web Design Agency – Myths and Facts

How to best use Google Apps in your Web Design Agency – Myths and Facts

How to best use Google Apps in your Web Design Agency – Myths and Facts

Google Apps is a suite of apps specifically designed for businesses. Google Apps has been around since 2011, but it’s only in the past couple of years that it’s seen widespread adoption. The primary driver for this is the ease with which Google Apps works from a user perspective. These apps are very intuitive to use and can be integrated seamlessly into any design process. The major downside to using Google Apps? There are no native desktop applications for working with them. That means if you work with other software tools, your workflow won’t be as seamless as it would be if there were more out-of-the-box integrations available. However, there are plenty of advantages when coupled with a Web design Agency. END

 

What is Google Apps?

Google Apps is a suite of email, calendar, and other productivity tools. When you sign up, you’re automatically connected to Gmail, Google Drive, and a range of other tools that can be used to help you work more efficiently and effectively. Google Apps is free to use, and it includes a range of tools for team collaboration, productivity, and more. Google Apps can be used in conjunction with a domain to create a dedicated business email address for employees. This can be useful for businesses with different departments or clients, as well as those that want to use email to communicate with customers and prospects. Business email services can be complex, expensive, or difficult to set up. Google Apps’ services are simple and easy to use, making them an excellent choice for many businesses.

 

Why Use Google Apps in a Web Agency?

Google Apps is a suite of tools that’s been specifically designed for businesses. Some of the main reasons to use Google Apps in a Web Agency are as follows. – Greater Visibility – When you have a dedicated domain, you have a more prominent and trustworthy identity on the internet. This can help increase your visibility in search results, which can be a major roadblock for businesses in the digital age. – Improved Efficiency – The goal of any business is to make money. With a Google Apps account, you can improve your efficiency when it comes to time management, workflow, and communication. Google Apps can easily integrate with other software tools, such as scheduling apps, CRM systems, and accounting tools. This allows you to keep track of your commitments and streamline your business processes. – Increased Security – The Internet is a very open environment. While this can be beneficial in terms of reach, it can also pose security challenges. With a dedicated domain, you can further protect your business by restricting access to certain people and IP addresses.

 

Google Apps Advantages

– Easy to Set Up – Google Apps is very straightforward to set up. Its services are completely free, and there are no subscription fees. All you have to do is sign up for an email account and then add your domain to the account settings page. There are no complicated settings or configurations to complete. This means you can start using the suite immediately after signing up. – Robust Platform – Google Apps is built on an established platform. This allows it to easily integrate with other tools and software, as well as provide an easy user experience. This means you don’t have to spend time learning a new platform or learning the intricacies of how different tools work together. You can focus on running your business. – Multiple Services – As well as Google Drive and Gmail, Google Apps comes with other tools designed to help you manage your workload. Some of these include Google Docs, Sheets, and Slides. These can be used to collaborate on projects, share documents and presentations, and store and manage your work.

 

Google Apps Disadvantages

– Limited Integrations – Google Apps comes with a neat and straightforward user experience. However, this doesn’t mean you can seamlessly integrate it with all other tools. There are a few tools that don’t have native integrations with Gmail, including Mailchimp, Campaign Monitor, and Pipedrive. This can be a big drawback to consider when selecting a platform to use in your Web Agency. – Limited Support – One of the biggest drawbacks of using Google Apps is the lack of support. There is no dedicated Google Apps support team. You’re going to have to rely on third-party support for issues. This means you’re going to have to factor in additional time and budget to resolve issues.

 

Drawbacks to Consider When Using Google Apps

– Limited Integrations – As mentioned above, some tools don’t have native integrations with Gmail. This can pose a major drawback when starting out as a Web Agency. You have to decide which email platform you want to use, and then figure out how to integrate it with your existing email platform. – Limited Support – Google Apps does not come with dedicated support, meaning you’re going to have to factor in additional time and budget to resolve issues. – No Official Adoption – The other drawback to consider when using Google Apps is that there isn’t much mainstream adoption. Many businesses are still hesitant to switch from other email platforms that are more established and popular.

 

Summary

Google Apps is a suite of apps specifically designed for businesses. When you sign up, you’re automatically connected to Gmail, Google Drive, and a range of other tools that can be used to help you work more efficiently and effectively. Google Apps is free to use, and it includes a range of tools for team collaboration, productivity, and more. Google Apps can be used in conjunction with a domain to create a dedicated business email address for employees. This can be useful for businesses with different departments or clients, as well as those that want to use email to communicate with customers and prospects. Business email services can be complex, expensive, or difficult to set up. Google Apps’ services are simple and easy to use, making them an excellent choice for many businesses.

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Branding Marketing SEO

The Truth about Facebook: 7 Ways to Dominate Your Market

The Truth about Facebook: 7 Ways to Dominate Your Market

Facebook is the world’s largest social media platform with over 2 billion active users and almost 1.5 billion daily users. This means that an insane amount of people use Facebook to connect with friends, family, and strangers. With over 1.39 billion monthly active users on the site as of June 2018, Instagram remains the most popular photo-and video-sharing app worldwide. The rise in popularity of social media networks has put businesses under a microscope like never before, forcing them to take a good look at how they are incorporating these tools into their marketing strategy. However, there are pros and cons to using any type of social media for your business or brand – including Facebook. It all depends on how you use it for your company’s benefit. Let’s explore some important truths about Facebook so that you can leverage its potential for your business or brand without compromising your personal identity or safety.

 

1. Facebook is free and will always be free.

Although Facebook has been criticized for the ways in which it collects and sells user data, the platform itself is free. This means that businesses of all sizes can build a social media presence and not have to worry about breaking their budget. In fact, when it comes to advertising and promoting your brand, product, or service on Facebook, you don’t have to spend a dime to get started. Facebook offers a wide range of tools that are free to use and can be extremely effective if implemented correctly.

 

2. Organic reach on Facebook is virtually non-existent.

In a nutshell, organic reach on Facebook is virtually non-existent. What this means is that unless your posts are being boosted by paid advertising, the majority of your fans won’t see your content. On average, a post made by a brand or business page will reach 6% of their fans. This is due to Facebook’s algorithm, which seeks to show users only the content that they are most likely to engage with and respond to. To do this, Facebook tallies up user engagement and reactions for every post and then determines which posts to show to each user.

 

3. Facebook ads are expensive – but they work.

When it comes to growing your social following and increasing your likes and shares, it’s important to understand that Facebook ads work. In fact, many businesses have seen success with boosting their social following, shares, and engagement by spending a small amount on Facebook ads. The trick to succeeding with Facebook ads is to create highly targeted ads that offer value to your target audience. This means that you must have a strong understanding of who you are trying to reach and what, exactly, you want them to do after seeing your ad.

 

4. You cannot currently manually add sponsored content to your FB Ads` campaign.

When you create a Facebook Ads campaign, you have the option of adding sponsored posts as part of your ad. This sponsored content will then appear on the news feeds of your target audience. When you add these sponsored posts, you have the option of manually putting in the headline, copy, and photo for the post being sponsored. However, you cannot add the URL associated with the post.

 

5. Audience targeting for Facebook Ads is essential to success.

When creating your Facebook Ads campaign, you will be prompted to select your target audience. This is where you will select your target market, the demographics of your ideal customer, and the geographical location of your target audience. Facebook will then use these details to determine which users see your ad. This is why it’s essential to select the correct target audience for your Facebook Ads campaign. If you select an audience that isn’t interested in what you have to offer, your ads will have a low click-through rate and won’t generate any conversions.

 

6. A small budget can still have a big impact with the right strategy, audience and ad creative.

When Facebook first became popular, businesses had to spend thousands of dollars on ads in order to get their name out there. Today, it’s possible to spend as little as $5 on a single ad and generate a significant amount of traffic and leads. The key to using Facebook ads effectively for your business is to make sure that you are targeting your ideal customers and creating ads that compel them to click on your ad and visit your website or landing page.

 

7. Sponsored Stories have the potential to be very effective with the right ad creative and strategy

Sponsored stories are a type of Facebook ad that allows you to share your content with a wider audience. This can be especially useful if you’re trying to reach new customers or clients who aren’t already following your page or brand. The tricky part of sponsored stories is finding the right audience to share your post with. It’s important to select an audience that is likely to engage with your sponsored story and share it with their network. If you have the right strategy and creative for your sponsored stories, they have the potential to be very effective for your business. Conclusion Facebook is the world’s largest social media platform with over 2 billion active users. With over 1.39 billion monthly active users on the site as of June 2018, Instagram remains the most popular photo-and video-sharing app worldwide. When it comes to advertising and promoting your brand, product, or service on Facebook, you don’t have to spend a dime to get started. Facebook offers a wide range of tools that are free to use and can be extremely effective if implemented correctly. When creating your Facebook Ads campaign, you must select the correct target audience and create ads that compel your audience to click on your ad and visit your website or landing page. A small budget can still have a big impact with the right strategy, audience and ad creative. When you’re ready to advertise your business on Facebook, be sure to select the right ad type and audience so that you can start reaching new customers, building brand awareness, and increasing your sales as quickly as possible.

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SEO

How any company can use Google Pay Per Click

How any company can use Google Pay Per Click

As opposed to other forms of advertising, with PPC you only pay when people click on your ad. Unlike other advertising strategies, PPC relies on a pay-per-click model in which advertisers only pay if somebody clicks on their ad.

That is the preferred method for online advertisers, because they don’t want to just display ads, they want people to take action.

Subconscious PPC tricks

There are many ad networks but some are more popular than others.

AdWord is the most popular network, and you can use it to run ads on the search results, private websites, and more.

Bing’s PPC is on par with Google.

You can also advertise on Facebook by purchasing their PPC advertising model. Marketers enjoy using this advertising platform because it is inexpensive.

To add variety to your ads and make your page more appealing, you should use PPC display ads that stand out from text-based ads.

Retargeting campaigns are a way to catch customers that have already seen your website before. This is something you should consider while doing PPC marketing.

Why Blogging is So Much More Cost Effective

The PPC Cost

How to set up Google PPC campaigns

Higher demand for car insurance ads leads to higher prices. If you want your ads to pop up more on searches for car insurance, it’ll cost more than advertising for Saint Ignatius.

As more advertisers are bidding for these keywords, the cost per click has increased.

The cost of a PPC campaign is variable. If you are worried about the budget, most advertisment networks let you specify one in the settings that will not get out of control.

For example, you might set up a budget of $100 per day and once you’ve reached this amount, the ad network will turn off your ads for the rest of the day to stop you from spending any more.

Google Pay Per Click

PPC campaigns require more than just putting money into a platform and waiting for sales, there are several different parts that make up a PPC campaign.

The campaign is at the top of the hierarchy. You might, for example, have an advertising campaign based on a holiday theme.

Ad groups are a grouping of related ads, like one that promotes gag gifts for the holiday party, and another that promotes Christmas cards.

Your keywords should be related to the content of the ad. The relevance will affect how Google places your ads.

You will want to run text in your ad that attracts readers. You will usually want to enlist the help of a professional copywriter when creating ad text.

Landing Page: The landing page is what people will land on after clicking on your advertisement. It should also be relevant to your keywords.

How does the auction behind PPCs work?

Dynamic pricing, the open auctions of Ad Words and the wide range of competitors mean that you should search beyond generic advice like “raise your bid” or “start a campaign,” to find an effective strategy.

Bidding for keywords

Your ad placements are determined by two factors: your bids and the quality of your ads.

The quality of your blog post can be determined by Google’s relevance score, the landing page relevance, and the click-through rate.

The more you bid, the higher your rank.

The higher the quality of your ads, the higher they will rank on search engine results pages.

Just be aware that the monetary amount you pay is different than the bid.

Google calculates your payment based on the quality of the ad divided by the rank of the next highest bidder. If your quality score is 5 and the ad rank of the next highest bidder is 6, then you’ll pay 90% (5/6 + .01)

A Few Steps to Learn How Google Pay Per Click Works

Implement a Google PPC Campaign

Make sure to use PPC together. If you don’t, you may find that you struggle with it.

Online advertising can be risky without a guide. There are too many ways to lose money.

Locate a company that can help you find the best ad network for your brand, as well as working on ideal ad copy, bidding strategies and testing. Competition is key so do plenty of research to determine where your niche markets are before you start.

It’s time to work with a reliable PPC company when you want to advertise online, in order to keep your business profitable.

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SEO

How to make a sitemap

How to make a sitemap.

Google’s Googlebot crawls the web and ranks websites. This crawler has two primary functions.

Web crawlers like Googlebot update search results based on how pages are connected.

If you care about organic traffic, then Google bots will be able to understand your site better with sitemaps.

Search engines use sitemaps to find, crawl, and index content.

Tips on how to create a sitemap

In order for Google to identify your web pages, a sitemap is important. It provides Google with a list of your site’s pages and also allows Google to find pages when the site is new and has little external backlinks.

If your site has more than one million pages, then Google might have trouble finding them. In this case, you need to be sure that your internal navigation is well-organized and that the site has a lot of external links.

How a sitemap applies two goals: one vertical and one horizontal

How to ensure that Google crawls and indexes every page

Updates to your website’s structure and content are important for search engine bots.

Google can also discover pages on your website that are not linked to other pages.

An HTML sitemap can be useful, if the website is vast and linking is primarily based on topics or listings. The large site will benefit from having an HTML page that helps sort out links and organize content.

How can XML sitemaps make website searchable

You can use XML sitemap generators to generate XML sitemaps for your site or you can use WordPress plugins to include this feature. You can read more ways of adding XML Sitemaps to your WordPress site here.

Increase Google page rankings with Rank Math plugin

There may be errors on your website if you use the basic WordPress sitemap. You can change this setting with PHP coding skills.

To ensure that your website has a SEO score, we suggest installing the Rank Math plugin so you can design an XML sitemap. It’s one of the most convenient WordPress SEO plugins out there and includes many features to boost your ranking online.

You can configure Rank Math through their setup wizard. The wizard prompts you to input information such as your site’s sitemap and the type of language your site is using.

How to setup a sitemap with Rankmath

If you don’t use the set up wizard, you can still access the Sitemap settings from the Rank Math menu on the sidebar.

How Rankmath recognizes your website

How to set up a sitemap

Sitemaps, who knew they were so hard to set up?

There’s an in depth rank math guide to creating sitemaps that’ll allow you to set each parameter in detail.

How to use Screaming Frog to create an XML sitemap

Screaming Frog can identify on-page SEO mistakes, and then notify you of the issue.

Regardless of any website’s particular needs, Screaming Frog can create XML sitemaps that will get visibility of your website to search engine crawlers.

Screaming Frog will crawl your website and generate a sitemap for you in minutes.

Your next step is to upload the sitemap. Login to Google Search Console and supply them the URL of the sitemap so that they can save it and index it flexibly.

How to use HTML sitemaps (for search engine crawling)

HTML sitemaps are for users to read, and XML sitemaps are for bots to crawl and map the site.

Google suggests adding an HTML sitemap to your website if you want to provide a user-friendly navigation system. It is likely that your menu can handle the job on its own, but it doesn’t hurt to add one. This will generate a map of all content in a convenient way for visitors.

The three ways in which you can add a HTML sitemap to your site

Make a simple sitemap with the Simple Sitemap plugin

Simple Sitemap is a WordPress plugin that makes it easy to create an HTML sitemap for your site.

You can install Simple Sitemap by searching for it in the Plugins > Add New menu.

To create a new page for your sitemap, navigate to Pages > Add New. For the new block in the editor, select Simple Sitemap.

What is the best way to create a sitemap

How to add HTML sitemaps to your website

You can include a link to that page in your footer so your visitors can find it.

How to use a shortcode in Simple Sitemap

Simple Sitemap also lets you use a shortcode, which is great for outputting dynamic content inside your posts and pages. It’s more important that shortcodes work with the Classic Editor, unlike content blocks.

Learn how to make a sitemap

Review of how to use shortcodes

Copymatic has customizable shortcodes, which you can simply copy and paste into the text editor to replace the default text.

What is a sitemap?

Learn about SiteMaps

You can create a single or multi-layered sitemap.

Embed a sitemaps on your blog

If you don’t want to use a plugin, visit the XML-Sitemaps.com generator.

With a WordPress plugin, you can easily embed your site map page into your sidebar.

What sitemaps are, and why you need them for SEO

There is more than just keywords that go into SEO. You also need to make sure your site is accessible and easy for the search engines to crawl.

Using the Rank Math plugin, create a sitemap of your website then upload it to Speed Tools.

It can be difficult to rank for keywords after publishing posts for the first time, but if you republish old content you might get a boost.

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SEO

How to stay relevant

How to stay relevant

To stay relevant, businesses need to optimize their online presence for local searches. 80% of consumers are searching for information with the goal of purchasing locally and any business that is not on the first page is missing out on potential customers.

To avoid penalties for using dynamic numbers, it is important to have your local address and name on file. Pursuing a NAP consistency will help you rank higher.

What is Local SEO and how does it work?

Google implements online citations with addresses and business social media profiles to guide local searches. Keyword research should be updated to ensure that the queries are specific to the consumer’s location.

Local searches are different from other kinds of searches because local searches have a higher purchase intent. For example, Burke Research found that 75% of all local searches resulted in an offline store visit within the next 24 hours. Furthermore, most people who conduct the search are on-the-go and do it via their smartphones. Consequently, businesses that rank highly in these searches will profit from increased passing trade.

What can small businesses do to rank higher on local searches?

How to Market Your Business Locally on Google My Business

With a Google Business profile, your company could be at the top of several local search results and maps. All you need to do is provide important information on contact information and location.

You can improve your profile and its performance in local searches by following these steps: having your company verified to show up on Google My Business, publicly responding to customer feedback on Google, and posting from your account.

Local SEO and NAP Consistency

The other local ranking factors

There’s a lot more to local SEO than rankings. Paid ads, citations, active social following, and backlinks are all different ways you can improve your company’s local SEO.

To improve your local SEO, make sure you optimize your site by improving on-page SEO and obtaining backlinks from high authority sites.

Why NAP consistency is important for SEO

What Is NAP Consistency?

Accurate NAP information is essential for local SEO. White spark helps you find all of your citations, and if there are any duplicates, delete the old ones to avoid confusion and harm to your local SEO.

What’s up with Local SEO and NAP Consistency?

As with your Google My Business Profile, NAP consistency ensures that Google will perceive your business as genuine. Google doesn’t want to give out your details without making sure everything about your business is accurate and up-to-date.

The citation mentions online that confirming the same business name, address, and phone number is a signal for trusting the information. Citations with inconsistent NAP details will undermine your local SEO efforts.

The effect of a dynamic phone number on your local SEO

Learn about dynamic numbers and their roles in local SEO

To start, I’ll explain what dynamic numbers are. Dynamic digits are numbers dynamically inserted into ads or landing pages in order to determine where the lead is coming from. As your marketing channel changes, dynamic digits will change as well.

Learn how to adjust NAP with dynamic numbers

If Google finds numbers in other places, they can affect your SEO. This is caused by inconsistency in the NAP details of your business.

How do you track links without affecting your NAP?

Using a call tracking service won’t decrease your NAP, and isn’t detrimental to your search engine rankings. Call tracks use methods, such as dynamic numbers and JavaScript, that protect your NAP.

If a phone number is displayed on your website, then the visitor must have clicked on an ad that was provided by the same marketing source. If a tracking code links the billboard to a specific advertisement, then only users who are in that campaign will see the number. The way it works is that the phone number will only be displayed if a user has come from the original advert.

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SEO Web Design

HOW CAN I KNOW IF A WEBSITE IS BLACKLISTED BY GOOGLE SAFE BROWSING?

If you’ve ever tried to visit a website and seen a red warning page, that means that the website was blacklisted by Google Safe Browsing. Google Safe Browsing is automatically turned on in the browser for most people. When sites get blacklisted, most of the time it’s because they’re fraudulent or contain malware. Sometimes mistakes happen and safe websites can also end up on the blacklist; in this case you can manually bypass the message and visit the website anyway but at your own risk.

How to make sure Google Safe Browsing Service is turned on

To check if you’re using Google Safe Browsing, open up Settings. If you’re using Chrome, make sure you have a noter next to “Protect you and your device from dangerous sites”. If you’re using Firefox, double check that the boxes next to “Block reported attack sites” and “Block reported web forgeries” are checked. To make sure that Google Safe Browsing is turned on for Safari on your iPhone, just open Settings, go to Safari, and make sure the toggle next to Fraudulent Website Warning is switched on. Finaly, if you’re using Safari on a MacBook, just open Settings go to Security and make sure the box next to “Warn when visiting a fraudulent website” is checked.

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Marketing SEO Web Design

Picking the right domain name?

Picking the right domain name?

Your domain name is the first step to creating a website. Your domain name determines what someone types in to find your site. Dissecting a domain name between a subdomain, second-level domain, and top-level domain, for instance, “myname.yourdomain.com,” will help you create the right path to take.

• subdomain – www

• Second-level domain – one

• top-level domain – .com

The second-level domain is the most important part of your domain name. This is your unique brand name.

A unique extension is an important part of having a successful website. It is also important to people searching for you as well as search engines.

Which domain extension should I use?

Domain extensions may not always be the best solution, and we can help you choose what extension is best for your goals. .com has been popular, but it might not always work for you, as there are many options to choose from.

We have the best domain extension available for you to use.

On this page

•            What domain is best for my company?

• Different Types of Domain Extensions

• Should I register a gTLD or a ccTLD?

What should you know about picking a domain?

How are domain extensions categorized?

There are two types of domain extensions: gTLD and ccTLD. Generic top-level domains are more general, and country-code top-level domains are more specific.

What is a top-level domain?

A top-level domain (TLD) is the last part of a website’s address. It is traditionally a type of generic domain dating to the birth of the internet, with a few hundred options available today. A TLD usually conveys meaning such as “com” for commercial sites or “info” for information sites.

Examples of Generic Top-Level Domains

.com domain name vs .co domain name

How to choose the right domain extension?

There are also country specific domain extensions. These give the user a direct indication of which country your business is located in. For example, you could choose .uk for UK businesses.

Examples of country code top-level domains

•  To get a domain in Australia

Learn which domain name to get

Should I register a domain with a gTLD or ccTLD?

The domain extension you want to register depends on the purpose of your website, the audience you want to reach, and whether that domain name is already taken.

If you’re struggling to decide on a domain extension, consider what kind of site you’ll be using it for. Below, we explored the benefits of each type and which extensions work best for those needs.

The advantages of registering a domain related to your website

To reach international audiences, register a generic TLD to create subfolders or subdomains for each language.

If you have any international ambitions whatsoever, it is a great idea to get a .com domain name. With over 50% of all websites on the internet using a .com domain extension, it will be the most popular domain.

Benefits of registering a TLD

If you do not have a global audience, using a country code TLD is the best option. Some countries may only allow certain domains if the applicant is located in the country. It is important to keep in mind that some country code TLDs only allow certain types of applicants.

Consider newer domain extensions to find the right one

With the addition of new domain extensions, you now have more options for registering your domains. The. club and .online domains are excellent choices if you’re in need of a unique or catchy domain name.

Choosing the right domain extension

Registering to different domain extensions gives you more protection from your website getting attacked by malicious bots. You can redirect all other websites to one primary URL address, essentially housing everything under one roof.

It’s not easy to select a domain name for yourself, We can help. Call Geeky Designs on 0151 4939493

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SEO

How long does SEO take

How Long Does SEO Take

For the sake of a concrete answer, I’ll say that you can start to see the effects of a fully-fledged SEO strategy within 6 months. You may see results sooner than this (some website owners claim to see results in as little as two weeks) or the process could take upwards of a year.

If you prioritize speed over sustainability, those tactics will end up hurting you in the long run. Google is automatically suspicious of any website that has a sudden increase in ranking, as it’s assumed black hat tactics are responsible.

You should note that several factors can affect your SEO results for better or worse. The time it takes before seeing significant results depends on things like the age and authority of your site, any penalties hindering your ranking, and if you’re aiming for long- or short-term results.

HINT: For SEO success, you want to aim for long-term results. Your website will perform better and rank higher.

Here’s a rundown of the top seven issues that can affect your SEO, including how long it takes for you to see results.

These 7 Factors Can Affect How Long Your SEO Strategy Takes

•            The age and authority of a website

•            Its backlink profile

•            Errors, hosting issues, and penalties

•            SEO-friendly design, structure, and architecture

•            keywords and competitors

•            Content strategy

•            On-page and off-page SEO strategies

When it comes to SEO, everyone wants quick results.

Many website owners have unrealistic expectations about their SEO efforts, imagining instant results as soon as they start working on their strategy. But SEO takes time and a lot of energy.

And that effort never truly ends.

SEO is not a one-time deal. It’s an investment that requires maintenance and ongoing attention to see any sustainable results. There is a lot that plays into how long the SEO process takes, so let’s not waste another moment.

There’s no secret ingredient for SEO. It takes time, planning, and careful readjustment to achieve and maintain rankings, ROI, and traffic.

Unfortunately, I can’t give you a straight to how long SEO takes to work. A straight answer simply doesn’t exist.

So, let’s dive into the factors at play when asking, “How long does SEO take?”

1. Authority and Age of a Website

Domain age is not a sizeable SEO ranking factor, but attributes associated with how long your website has been around are.

Matt Cutts, a former Google Engineer, previously claimed that domain age has little to do with the ranking process stating, “The difference between a domain that’s six months old vs one-year-old is not that big at all. As long as you’ve been around for at least a couple of months, you should be able to make sure that you can show up in search results.”

Despite this claim, many more recent, conclusive case studies demonstrate older domains benefit from SEO efforts more quickly than newer domains.

This is because older websites tend to have more backlinks, making the website seem more trustworthy to search engines. If your website is new, you can combat this by acquiring backlinks quickly (but also honestly).

Links will occur naturally over time if you’re producing solid content and promoting it well, which often means the older and more authoritative your domain, the more backlinks it will generate with each passing year.

But it’s not just links that make a difference here. Older domains tend to have libraries of content built up, and likely earn more clicks on name recognition alone. Google sees all this and factors it in when ranking.

This shouldn’t discourage anyone by any means; just be aware that a few dues must be paid before a newer domain gains a competitive edge. The best way to do that is by applying and sticking to the ever-evolving SEO best practices.

2. Building Links

Link building is a very time-consuming challenge. However, it’s an essential component of Google’s algorithm.

Avoid all black hat tactics when link building, as a Google penalty, is a costly mistake to fix. The best way to build links is to develop quality and engaging content regularly.

Use social media marketing to cross-promote the content and encourage audience engagement. To make the most of your time and effort, look for additional ways to repurpose the content into snippets and shorter posts, which will give you more time to focus on other areas and further increase your SEO success.

Remember, older, more established websites have an advantage here.

They naturally have a more extensive backlink profile, which is why it often takes time to rank over your competitors. Many try to find a quick solution to this problem with paid links, which at one time produced quick results, but these paid links are classified as a deceptive form of SEO.

Instead, marketers need to focus not just on the number of links, but the quality of those links. Links from disreputable, low-quality sites will do more harm than good and hinder your efforts to optimize.

Should you gain a significant number of links in a short time, Google will likely be wary and assume black hat SEO was at work. The legitimate way to establish a backlink profile takes time and effort before you’ll begin to see results.

3. Errors, Hosting Issues, and Penalties

Before suffering any headaches wondering how it takes for SEO to take effect, consider fixing any damage that’s already done. SEO errors, unreliable website hosting, and Google penalties take longer amounts of time to recover from.

Depending on the number of 404 errors, broken links, 301 redirects, and inconsistent optimization, resolving these errors can show positive results in as little as two weeks.

However, be aware Google doesn’t index all of the changes at once. You may see an increase quickly in some aspects, but not in all.

Keep in mind, when you update or make changes to any pages, you have to rely on Google to find those changes and recrawl the page. This doesn’t happen overnight, and sometimes, takes a few crawls for the changes to register.

Other common SEO issues include fixing crawling and robots.txt issues, sitemaps, .htaccess, web. config files, and other components to your website’s architecture and linking structure.

Most of the time, you’ll begin to see results fairly quickly after resolving the issues, but not always.

For example, if you’ve updated a few links on a sitemap, you may see results within a week; however, if you’ve updated numerous links, it may take a few weeks. Older sites tend to update faster, especially when there are more inbound links than newer sites with fewer links.

4. SEO-Friendly Design, Structure, and Architecture

A large component of website traffic and ranking also involves your site’s design, CMS system, and URL structure.

If not properly handled, these factors can drag down your page ranking. You want to ensure your site’s architecture and URL structure supports proper optimization for a high ranking.

Choosing the correct responsive design for mobile optimization is critical, as more than half of internet searches originate from mobile devices. Plus, more than 90% of internet users say they use numerous device screens. By having a responsive design, you’ll ensure your website works properly on all devices.

Google also recently switched to a mobile-first initiative, meaning it will crawl mobile pages first when determining to index and determining rank. If you have a poor mobile experience, that will more than likely translate to your position in the SERPs.

Take the time to run your site through Google’s Mobile-Friendly Test, and if needed, enlist the aid of a developer to get your mobile presence up to speed.

You’ll also need to factor in other areas that need changes, such as large CSS and Javascript files, which are linked to external files. This also includes choosing the right CMS that is search engine friendly and offers extensive SEO capabilities.

Once all of these issues are resolved, and your site is structurally sound, you’ll notice a slow but steady increase in ranking.

5. Keyword Targeting and Competitor Analysis

You can learn a lot by analyzing your competitors, especially if they dominate the search results.

While you can’t steal their secrets, you can learn valuable insights for your SEO strategy such as keywords, patterns, and new practices to try.

Analyzing your competitors will also help you target better keywords related to your industry.

This process does take time, but the good news is, it also saves some time in the long run. Emulating your competitors gives you insight into real strategies that get proven results, which means you aren’t starting from scratch.

Luckily, there are plenty of tools that can help you evaluate and analyze your competitors, like SpyFu and SEMRush.

Take SEMRush, for example. Simply fire up the site and select Domain Overview from the left-hand menu, and type in a competitor’s URL.

This will take you to a page that covers their top paid and organic keywords, backlinks overview, traffic numbers, etc. From there, you can investigate further into each.

But when we talk about competitors and SEO, it would be remiss not to mention that those very competitors do play a significant role in how it takes for SEO to work.

Unless you’re in an incredibly specific niche, it’s more than likely that you’ll be facing massive competition in the SERPs.

Think about a local veterinarian or dentist’s office. There are probably hundreds per city, each with a website trying to rank. The problem is, only ten of those sites will rank on the first page of Google.

Because the competition is so fierce, it will likely take longer to see SEO results.

On the other hand, if you’re selling shirts made from recycled tin cans, you have a good shot at a high rank based on a lack of competition alone.

If you’re actively trying to figure out how long your SEO efforts will take to pay off, you must factor in the level of competition and demand surrounding your product or industry.

6. Content Strategy

According to Kapost, those who have a content marketing strategy in place will see as much as an 8% increase in website traffic. In reality, we often see more.

We all know that quality content reigns king for producing SEO results; therefore, you need to spend a great deal of time creating a content strategy and implementing it effectively.

If your website doesn’t include relevant and authoritative content, you have a steep hill ahead of you. You’ll need to fix the content on your website and map out a strategy to create and publish additional content.

As you create content, you’ll also need to consider the ranking factors Google uses when evaluating pages. This means a thorough understanding of its Quality Rater Guidelines, knowledge of its algorithm updates, and dedication to staying on top of any new updates or developments is critical to a successful strategy.

This isn’t an overnight fix by any means and it will take months to see the full results, but they’ll have a long-term impact.

7. On-Page and Off-Page SEO

If you’re hoping to see some truly sustainable results a little faster, check your on-page optimization.

By making adjustments to your meta tags, header, anchor text, title, descriptions, and alt tags, you’ll often see results within a few days. This is usually one of the first items people address in SEO.

Get this done quickly, and it could shorten the time it takes to produce results from SEO.

Your off-page optimization takes a little bit more time to build, as you’ll need to link to authoritative websites. Consider blog commenting, high-end directories and citations, guest blogging, and social media sharing to further your off-page optimization. Be genuine in your efforts or you’ll be considered spam.

For more on how to use off-page optimization for better search results, read my full guide here.

So, How Long Does It Take to See SEO Results?

When will I see the results of my SEO actions? How long does it take to rank in Google?

Unfortunately, there is no definitive answer for how long it takes for SEO to take effect, as search engines and requirements are always changing.

Every site is different. You simply can’t measure in hours, days, weeks, or months how long SEO will take, nor can you measure the number of hours you should spend working on it.

There is no quick fix for website rankings. You will need to spend a decent amount of time working on your SEO strategy, but I promise you, the effort will slowly but surely pay off.

FAQs

1. How long does SEO take?

The answer to this question varies but you can expect to see the results of a solid SEO strategy within 6 months. Be prepared though, that it could take up to 12 months before you see results.

While some website owners have claimed to see results within 2 weeks, prioritizing speed over sustainability will hurt you in the long run as it could get your site flagged as spam by Google. Getting flagged as spam by Google is a tough position to come out of and should be avoided.

2. Why does SEO take so long?

Simply put, SEO takes so long because the search engine algorithms have gotten so sophisticated. You can no longer end up on the first page of a SERP just by keyword-stuffing your page. A solid SEO strategy now has many more aspects and factors that play into a page’s results and ranking.

Since trends and searches can change, a lot of time goes into creating a strategy, deciding on an audience to target, and doing the research to see what keywords and content your preferred audience is looking for.

Once a strategy is determined, next, you have to consider some of the aspects of a good SEO strategy: domain age, inbound links, and page authority. All of those factors take time to become established. They can not be faked or manipulated.

To establish authority and start receiving inbound links, a page is pretty reliant on user activity. It can take time for user activity to pick up and authority to be established and recognized by a search engine’s algorithm.

Once your pages are established, it will then take time for those pages to be crawled and indexed by Google.

2. How much does SEO cost?

On average, most SEO services in 2020 cost anywhere between $750–$2,000 per month.

The average SEO expert charges between $80 and $200 per hour.

A one-time project makes things more expensive, with the average costs between $5,000–$30,000.

3. Is it worth paying for SEO services?

Yes. No matter if you’re a single-person business, a startup, or a large corporate agency, SEO is a valuable investment.

If the scope of your SEO needs is small enough for one to perform on their own, then it may make sense to take that route, versus hiring an agency.

Your best bet is to weigh out what kind of SEO services you think you need, and budget what you can afford to decide if hiring an agency is the right choice for you.

4. Why is SEO important, and is it difficult to learn?

SEO is important because it helps get eyes on your content. Without SEO, you’re leaving traffic (and therefore conversions) on the table. For folks after local SEO, knowing that 78% of navigational searches lead to an offline conversion is enough proof. And even the process of refreshing old content can bump up your organic traffic by an amazing 111.3%.

Even with all its nuances, SEO is not difficult to learn. However, results often take time, so patience and a willingness to evolve with algorithmic updates are key.

5. Does my SEO strategy need to be reviewed or can I set it and forget it?

An SEO strategy is no different from any other aspect of digital marketing in that it is constantly evolving.

What keywords and content your audience is interested in are going to vary depending on trends and current events. That’s why it’s important to keep your SEO strategy growing and evolving, too.

You’ll also want to keep track of what is working and what isn’t. You’re wasting time if you continue to lean into an SEO strategy that is not giving you the types of results you want after a few months.

5. SEO sounds great but it still seems so overwhelming. Are there digital marketing firms that I can hire to take care of this for me?

Of course, there is! There are many digital marketing firms in the virtual space that live and breathe everything SEO. They keep up with all of the latest trends and know just where to look when it comes to finding keywords and doing research on your audience.

But even just finding a firm to help you can be an overwhelming task. Luckily, I found this comprehensive list full of great firms and consultants that can help you get your SEO strategy up and running.

Categories
SEO

What You Get with SEO Packages: Comprehensive Services for Better Rankings

What You Get with SEO Packages: Comprehensive Services for Better Rankings

SEO is a process, not an event. It’s something that needs to be worked on continually in order to achieve and maintain high rankings. That’s why SEO packages are so popular – they provide businesses with all the services they need to improve their website’s search engine visibility and performance.

In this blog post, we will discuss what you can expect from a good SEO package and how it can help your business achieve better rankings in search engines!

What Is SEO Package?

SEO stands for “search engine optimization.” This means optimizing your website to achieve better rankings in the search engines and increase traffic from organic searches.

A good SEO package will include many different services, such as keyword research and analysis, content creation, link building strategies that are designed specifically for your industry or niche market (such as blogging).

These packages will also include services that focus on improving user experience and conversion rates through testing different landing pages with A/B tests.

How Much Does It Cost?

The cost of SEO packages varies depending on what you need from them. Some services like keyword research will only take up time, so there are no additional charges involved here!

However, if your budget allows for it, then hiring an agency may prove beneficial because they could offer additional services such as content creation or link building strategies that would be difficult for you to replicate in-house.

Benefits of SEO Packages

There are many benefits of using SEO packages, such as:

01. Comprehensive Services

One of the main benefits of using an SEO package is that you get access to a wide range of comprehensive services. This includes everything from website audits and keyword research to link building and on-page optimization. By having all these services available in one place, you can be sure that your website is getting the most effective SEO treatment possible.

02. Time-saving Benefits

Another great benefit of using an SEO package is that it can save you a lot of time and effort. Rather than having to research different SEO services and then try to put them all together yourself, you can simply purchase a package and have everything taken care of for you. This leaves you free to focus on other areas of your business, safe in the knowledge that your website is being taken care of by experienced professionals.

03. Cost-effective Solutions

SEO packages are also a great value for money. They provide you with all the services you need at a fraction of the cost of hiring a separate SEO consultant or agency. This makes them a great choice for small businesses, which might not have the budget to hire someone full-time.

04. Better Rankings in Search Engines

The most important benefit of SEO packages is that they can help your business achieve better rankings in search engines. This means more traffic coming to your website and ultimately more customers! The higher your website ranks, the more likely it is to be seen by potential customers. So if you’re looking for a way to improve your website’s visibility and performance, then an SEO package is the perfect solution.

What to Consider Before Buying an SEO Package

Before you buy an SEO package, there are a few things that should be considered. These include the following:

01. The Scope of Services Included

You need to find out exactly what services are included in your chosen SEO package. Some packages may only offer link building, whereas others could also provide on-page optimization and website audits. Make sure the services included are suited to your needs, or you could find yourself paying for services you don’t need.

02. The Cost

It’s important to consider the cost of an SEO package before purchasing it. Some packages may be more affordable than others, but it’s important to make sure that you’re getting the best value for money.

03. The Expertise of the Agency Providing Them

The agency providing your chosen SEO package should be experienced in this field and capable of delivering high-quality work. You need to ensure that they have a good reputation within their trade and can offer you some kind of guarantee on their services, such as a money-back guarantee.

04. The Timeframe for Results

All SEO packages will have different timeframes for results. Some may offer quick results within a few weeks, while others may take several months to see any improvement in rankings. It’s important to find out how long the package is expected to take before you purchase it so that you’re not left disappointed if there is no immediate change.

Conclusion

If you’re looking for a way to improve your website’s visibility and performance, then an SEO package is the perfect solution. Before purchasing an SEO package, however, it’s important to consider the scope of services included, the cost, the agency providing them, and how long it will take for results to be seen. By taking these factors into account, you can be sure that your business gets the best value for money and sees an increase in rankings as quickly as possible.

If you’re looking for a way to improve your website’s visibility and performance, then an SEO package from Geeky Designs is the perfect solution. Our packages include all the services you need to see real results, and our experienced team can help you achieve better rankings in search engines quickly. Contact us today to learn more about our packages and how we can help your business grow.

Categories
Branding Geeky Designs Graphic Design Marketing SEO Web Design

E-commerce

If you’re running an online store, then you know that there are a lot of ways to boost sales and grow your business. In this blog post, we will discuss five of the most effective methods for doing just that. By following these tips, you can take your e-commerce business to the next level!

Tip #01: Use Social Media to Promote Your Products

One of the best ways to promote your products and grow your business is by using social media. Platforms like Facebook, Twitter, and Instagram offer great opportunities to reach a large audience with your message. You can use these platforms to share product photos, discounts, and other information about your business.

Tip #02: Offer Free Shipping

Another great way to boost sales and grow your business is by offering free shipping on all orders. This can be a major incentive for customers, especially if your products are already reasonably priced. It’s also a great way to reduce shopping cart abandonment rates.

Tip #03: Use Eye-Catching Product Photos

If you want to boost sales and grow your business, then it’s important to use eye-catching product photos on your website and social media pages. These photos should be high quality and professional looking. They should also highlight the features and benefits of your products.

Tip #04: Offer Discounts and Coupons

Another great way to boost sales is by offering discounts and coupons. You can offer these discounts on specific products or entire orders. You can also offer them as a reward for signing up for your mailing list or following you on social media.

Tip #05: Use SEO to Increase Traffic to Your Website

If you want to boost sales and grow your business, then it’s important to use SEO to increase traffic to your website. By optimizing your website for search engines, you can attract more visitors who are looking for products like yours. This can lead to increased sales and growth for your business.

These are just a few of the ways that you can boost sales and grow your business. By using these tips, you can take your e-commerce business to the next level!

Blog Post by: Daniel Eastes

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