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How to best use Google Apps in your Web Design Agency – Myths and Facts

How to best use Google Apps in your Web Design Agency – Myths and Facts

How to best use Google Apps in your Web Design Agency – Myths and Facts

Google Apps is a suite of apps specifically designed for businesses. Google Apps has been around since 2011, but it’s only in the past couple of years that it’s seen widespread adoption. The primary driver for this is the ease with which Google Apps works from a user perspective. These apps are very intuitive to use and can be integrated seamlessly into any design process. The major downside to using Google Apps? There are no native desktop applications for working with them. That means if you work with other software tools, your workflow won’t be as seamless as it would be if there were more out-of-the-box integrations available. However, there are plenty of advantages when coupled with a Web design Agency. END

 

What is Google Apps?

Google Apps is a suite of email, calendar, and other productivity tools. When you sign up, you’re automatically connected to Gmail, Google Drive, and a range of other tools that can be used to help you work more efficiently and effectively. Google Apps is free to use, and it includes a range of tools for team collaboration, productivity, and more. Google Apps can be used in conjunction with a domain to create a dedicated business email address for employees. This can be useful for businesses with different departments or clients, as well as those that want to use email to communicate with customers and prospects. Business email services can be complex, expensive, or difficult to set up. Google Apps’ services are simple and easy to use, making them an excellent choice for many businesses.

 

Why Use Google Apps in a Web Agency?

Google Apps is a suite of tools that’s been specifically designed for businesses. Some of the main reasons to use Google Apps in a Web Agency are as follows. – Greater Visibility – When you have a dedicated domain, you have a more prominent and trustworthy identity on the internet. This can help increase your visibility in search results, which can be a major roadblock for businesses in the digital age. – Improved Efficiency – The goal of any business is to make money. With a Google Apps account, you can improve your efficiency when it comes to time management, workflow, and communication. Google Apps can easily integrate with other software tools, such as scheduling apps, CRM systems, and accounting tools. This allows you to keep track of your commitments and streamline your business processes. – Increased Security – The Internet is a very open environment. While this can be beneficial in terms of reach, it can also pose security challenges. With a dedicated domain, you can further protect your business by restricting access to certain people and IP addresses.

 

Google Apps Advantages

– Easy to Set Up – Google Apps is very straightforward to set up. Its services are completely free, and there are no subscription fees. All you have to do is sign up for an email account and then add your domain to the account settings page. There are no complicated settings or configurations to complete. This means you can start using the suite immediately after signing up. – Robust Platform – Google Apps is built on an established platform. This allows it to easily integrate with other tools and software, as well as provide an easy user experience. This means you don’t have to spend time learning a new platform or learning the intricacies of how different tools work together. You can focus on running your business. – Multiple Services – As well as Google Drive and Gmail, Google Apps comes with other tools designed to help you manage your workload. Some of these include Google Docs, Sheets, and Slides. These can be used to collaborate on projects, share documents and presentations, and store and manage your work.

 

Google Apps Disadvantages

– Limited Integrations – Google Apps comes with a neat and straightforward user experience. However, this doesn’t mean you can seamlessly integrate it with all other tools. There are a few tools that don’t have native integrations with Gmail, including Mailchimp, Campaign Monitor, and Pipedrive. This can be a big drawback to consider when selecting a platform to use in your Web Agency. – Limited Support – One of the biggest drawbacks of using Google Apps is the lack of support. There is no dedicated Google Apps support team. You’re going to have to rely on third-party support for issues. This means you’re going to have to factor in additional time and budget to resolve issues.

 

Drawbacks to Consider When Using Google Apps

– Limited Integrations – As mentioned above, some tools don’t have native integrations with Gmail. This can pose a major drawback when starting out as a Web Agency. You have to decide which email platform you want to use, and then figure out how to integrate it with your existing email platform. – Limited Support – Google Apps does not come with dedicated support, meaning you’re going to have to factor in additional time and budget to resolve issues. – No Official Adoption – The other drawback to consider when using Google Apps is that there isn’t much mainstream adoption. Many businesses are still hesitant to switch from other email platforms that are more established and popular.

 

Summary

Google Apps is a suite of apps specifically designed for businesses. When you sign up, you’re automatically connected to Gmail, Google Drive, and a range of other tools that can be used to help you work more efficiently and effectively. Google Apps is free to use, and it includes a range of tools for team collaboration, productivity, and more. Google Apps can be used in conjunction with a domain to create a dedicated business email address for employees. This can be useful for businesses with different departments or clients, as well as those that want to use email to communicate with customers and prospects. Business email services can be complex, expensive, or difficult to set up. Google Apps’ services are simple and easy to use, making them an excellent choice for many businesses.

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The Truth about Facebook: 7 Ways to Dominate Your Market

The Truth about Facebook: 7 Ways to Dominate Your Market

Facebook is the world’s largest social media platform with over 2 billion active users and almost 1.5 billion daily users. This means that an insane amount of people use Facebook to connect with friends, family, and strangers. With over 1.39 billion monthly active users on the site as of June 2018, Instagram remains the most popular photo-and video-sharing app worldwide. The rise in popularity of social media networks has put businesses under a microscope like never before, forcing them to take a good look at how they are incorporating these tools into their marketing strategy. However, there are pros and cons to using any type of social media for your business or brand – including Facebook. It all depends on how you use it for your company’s benefit. Let’s explore some important truths about Facebook so that you can leverage its potential for your business or brand without compromising your personal identity or safety.

 

1. Facebook is free and will always be free.

Although Facebook has been criticized for the ways in which it collects and sells user data, the platform itself is free. This means that businesses of all sizes can build a social media presence and not have to worry about breaking their budget. In fact, when it comes to advertising and promoting your brand, product, or service on Facebook, you don’t have to spend a dime to get started. Facebook offers a wide range of tools that are free to use and can be extremely effective if implemented correctly.

 

2. Organic reach on Facebook is virtually non-existent.

In a nutshell, organic reach on Facebook is virtually non-existent. What this means is that unless your posts are being boosted by paid advertising, the majority of your fans won’t see your content. On average, a post made by a brand or business page will reach 6% of their fans. This is due to Facebook’s algorithm, which seeks to show users only the content that they are most likely to engage with and respond to. To do this, Facebook tallies up user engagement and reactions for every post and then determines which posts to show to each user.

 

3. Facebook ads are expensive – but they work.

When it comes to growing your social following and increasing your likes and shares, it’s important to understand that Facebook ads work. In fact, many businesses have seen success with boosting their social following, shares, and engagement by spending a small amount on Facebook ads. The trick to succeeding with Facebook ads is to create highly targeted ads that offer value to your target audience. This means that you must have a strong understanding of who you are trying to reach and what, exactly, you want them to do after seeing your ad.

 

4. You cannot currently manually add sponsored content to your FB Ads` campaign.

When you create a Facebook Ads campaign, you have the option of adding sponsored posts as part of your ad. This sponsored content will then appear on the news feeds of your target audience. When you add these sponsored posts, you have the option of manually putting in the headline, copy, and photo for the post being sponsored. However, you cannot add the URL associated with the post.

 

5. Audience targeting for Facebook Ads is essential to success.

When creating your Facebook Ads campaign, you will be prompted to select your target audience. This is where you will select your target market, the demographics of your ideal customer, and the geographical location of your target audience. Facebook will then use these details to determine which users see your ad. This is why it’s essential to select the correct target audience for your Facebook Ads campaign. If you select an audience that isn’t interested in what you have to offer, your ads will have a low click-through rate and won’t generate any conversions.

 

6. A small budget can still have a big impact with the right strategy, audience and ad creative.

When Facebook first became popular, businesses had to spend thousands of dollars on ads in order to get their name out there. Today, it’s possible to spend as little as $5 on a single ad and generate a significant amount of traffic and leads. The key to using Facebook ads effectively for your business is to make sure that you are targeting your ideal customers and creating ads that compel them to click on your ad and visit your website or landing page.

 

7. Sponsored Stories have the potential to be very effective with the right ad creative and strategy

Sponsored stories are a type of Facebook ad that allows you to share your content with a wider audience. This can be especially useful if you’re trying to reach new customers or clients who aren’t already following your page or brand. The tricky part of sponsored stories is finding the right audience to share your post with. It’s important to select an audience that is likely to engage with your sponsored story and share it with their network. If you have the right strategy and creative for your sponsored stories, they have the potential to be very effective for your business. Conclusion Facebook is the world’s largest social media platform with over 2 billion active users. With over 1.39 billion monthly active users on the site as of June 2018, Instagram remains the most popular photo-and video-sharing app worldwide. When it comes to advertising and promoting your brand, product, or service on Facebook, you don’t have to spend a dime to get started. Facebook offers a wide range of tools that are free to use and can be extremely effective if implemented correctly. When creating your Facebook Ads campaign, you must select the correct target audience and create ads that compel your audience to click on your ad and visit your website or landing page. A small budget can still have a big impact with the right strategy, audience and ad creative. When you’re ready to advertise your business on Facebook, be sure to select the right ad type and audience so that you can start reaching new customers, building brand awareness, and increasing your sales as quickly as possible.

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Marketing SEO Web Design

Picking the right domain name?

Picking the right domain name?

Your domain name is the first step to creating a website. Your domain name determines what someone types in to find your site. Dissecting a domain name between a subdomain, second-level domain, and top-level domain, for instance, “myname.yourdomain.com,” will help you create the right path to take.

• subdomain – www

• Second-level domain – one

• top-level domain – .com

The second-level domain is the most important part of your domain name. This is your unique brand name.

A unique extension is an important part of having a successful website. It is also important to people searching for you as well as search engines.

Which domain extension should I use?

Domain extensions may not always be the best solution, and we can help you choose what extension is best for your goals. .com has been popular, but it might not always work for you, as there are many options to choose from.

We have the best domain extension available for you to use.

On this page

•            What domain is best for my company?

• Different Types of Domain Extensions

• Should I register a gTLD or a ccTLD?

What should you know about picking a domain?

How are domain extensions categorized?

There are two types of domain extensions: gTLD and ccTLD. Generic top-level domains are more general, and country-code top-level domains are more specific.

What is a top-level domain?

A top-level domain (TLD) is the last part of a website’s address. It is traditionally a type of generic domain dating to the birth of the internet, with a few hundred options available today. A TLD usually conveys meaning such as “com” for commercial sites or “info” for information sites.

Examples of Generic Top-Level Domains

.com domain name vs .co domain name

How to choose the right domain extension?

There are also country specific domain extensions. These give the user a direct indication of which country your business is located in. For example, you could choose .uk for UK businesses.

Examples of country code top-level domains

•  To get a domain in Australia

Learn which domain name to get

Should I register a domain with a gTLD or ccTLD?

The domain extension you want to register depends on the purpose of your website, the audience you want to reach, and whether that domain name is already taken.

If you’re struggling to decide on a domain extension, consider what kind of site you’ll be using it for. Below, we explored the benefits of each type and which extensions work best for those needs.

The advantages of registering a domain related to your website

To reach international audiences, register a generic TLD to create subfolders or subdomains for each language.

If you have any international ambitions whatsoever, it is a great idea to get a .com domain name. With over 50% of all websites on the internet using a .com domain extension, it will be the most popular domain.

Benefits of registering a TLD

If you do not have a global audience, using a country code TLD is the best option. Some countries may only allow certain domains if the applicant is located in the country. It is important to keep in mind that some country code TLDs only allow certain types of applicants.

Consider newer domain extensions to find the right one

With the addition of new domain extensions, you now have more options for registering your domains. The. club and .online domains are excellent choices if you’re in need of a unique or catchy domain name.

Choosing the right domain extension

Registering to different domain extensions gives you more protection from your website getting attacked by malicious bots. You can redirect all other websites to one primary URL address, essentially housing everything under one roof.

It’s not easy to select a domain name for yourself, We can help. Call Geeky Designs on 0151 4939493

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E-commerce

If you’re running an online store, then you know that there are a lot of ways to boost sales and grow your business. In this blog post, we will discuss five of the most effective methods for doing just that. By following these tips, you can take your e-commerce business to the next level!

Tip #01: Use Social Media to Promote Your Products

One of the best ways to promote your products and grow your business is by using social media. Platforms like Facebook, Twitter, and Instagram offer great opportunities to reach a large audience with your message. You can use these platforms to share product photos, discounts, and other information about your business.

Tip #02: Offer Free Shipping

Another great way to boost sales and grow your business is by offering free shipping on all orders. This can be a major incentive for customers, especially if your products are already reasonably priced. It’s also a great way to reduce shopping cart abandonment rates.

Tip #03: Use Eye-Catching Product Photos

If you want to boost sales and grow your business, then it’s important to use eye-catching product photos on your website and social media pages. These photos should be high quality and professional looking. They should also highlight the features and benefits of your products.

Tip #04: Offer Discounts and Coupons

Another great way to boost sales is by offering discounts and coupons. You can offer these discounts on specific products or entire orders. You can also offer them as a reward for signing up for your mailing list or following you on social media.

Tip #05: Use SEO to Increase Traffic to Your Website

If you want to boost sales and grow your business, then it’s important to use SEO to increase traffic to your website. By optimizing your website for search engines, you can attract more visitors who are looking for products like yours. This can lead to increased sales and growth for your business.

These are just a few of the ways that you can boost sales and grow your business. By using these tips, you can take your e-commerce business to the next level!

Blog Post by: Daniel Eastes

Geeky Designs

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Geeky Designs Marketing

The best times to post on social media

The best times to post on social media

The best times to post on social media overall is 10:00 AM on Tuesdays, Wednesdays, and Thursdays.

·       The best time to post on Facebook is 8:00 AM to 12:00 PM on Tuesdays and Thursdays.

·       The best time to post on Instagram is 11:00 AM on Wednesdays.

·       The best time to post on Twitter is 8:00 AM on Mondays and Thursdays.

·       The best time to post on LinkedIn is 9:00 AM on Tuesdays and Wednesdays.

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Branding Marketing SEO Web Design

5 things to consider when starting a business

5 things to consider when starting a business

Starting a business can be a daunting task. There are so many things to consider: What is my business idea? How much money do I need to start the business? What resources do I need? And that’s just the beginning. Making your way through the world of small business ownership can be tricky, but it’s definitely worth it in the end. So if you’re feeling overwhelmed, don’t worry! We’re here to help. In this blog post, we’ll discuss what you need to know before starting your own small business. Stay tuned!

When starting a business, there are many factors to consider. We hope that the list we’ve compiled will help you get started and give you some ideas about what other questions you should be asking yourself when considering your new venture. But if this all sounds overwhelming and you need someone to walk with you through the process of getting your idea off the ground, our team at 0151 493 9493 is here for just that! Give us a call so we can start figuring out how to make your dream become reality – one step at a time.

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Branding Graphic Design Marketing SEO Web Design

It’s time to get found on Google!

You can’t afford a website that isn’t optimized for search engines, and you don’t want to put in the work. Luckily there’s an easier way! All it takes is one call from us at Toast SEO Company, LLC., who specialize exclusively with WordPress web design needs like yours will be able to get started right away without any headache or hassle on your end – just send them over an email today if this sounds good for what little problem we have been experiencing lately…

You may think that you don’t need SEO on your website, but the truth is that not having it can hurt your rankings and decrease visibility. If you want to make sure that people find what they are looking for when they search online, then Geeky Designs can help with our professional web design services. We offer affordable rates, excellent customer service, and quick turnaround times so you know exactly how long before we get started. Have questions? Call 0151 493 9493 or send us an email at info@geekydesignsltd.co.uk!

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Buying Correct Domain Name

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Marketing Web Design

Ecommerce Websites By Geeky Designs

Partnering with the most competent e-commerce development company will enable you to reach the global market through the web. It will be imperative to search for a reliable e-commerce development company which will be capable of creating a competitive online store which is interactive, adaptable, and omnipresent matching the requirements of your business. This will be performed by experienced and skilled e-commerce developers and programmers having comprehensive knowledge regarding the fundamentals of e-commerce.

In the following paragraphs, we have highlighted the various advantages of employing a competent e-commerce development company.

1. Deliver projects within the stipulated deadline

A reliable e-commerce development company can boast of having experts who will be able to deliver projects on time. They will be working on every single project with compatibility and diligence. The professionals believe in creating long-term relations with the customers by delivering the projects within the stipulated deadline. This will help you to focus on other essential marketing strategies for your company.

2. Domain proficiency

Small businesses often find it difficult to employ e-commerce development professionals who can boast of having the required knowledge and experience for creating a professional website. However, with e-commerce development companies you will be able to hire experts without breaking the bank. These experts keep themselves educated regarding the most recent technological advancements in the present industry regarding domain expertise.

3. Deliver fantastic results

Once a reputed e-commerce development company is hired by you in order to design ecommerce website for your business, you can be guaranteed the fact that they will be able to deliver outstanding results. Being aware of the regulations of working in a competitive and aggressive market, they will make sure that you get the desired results so far as your online store development and design is concerned. You will be assured that the end result is going to be a user-friendly, distinctively designed, and interactive website.

4. Create a top-notch e-commerce website

In case you are planning to develop your website from an experienced and licensed e-commerce web development company, you will be able to get the advantages in the form of the most recent tools and advanced technologies out there. Top-notch business-centric websites are developed by the most competent e-commerce development companies which will definitely drive traffic to your website.

5. Save money and time

In case website development services are outsourced by you, it will be extremely advantageous for you eventually. In fact, it will prevent you from employing proficient developers. This will allow you to save a considerable amount of money as well as time that would have been otherwise spent on hiring plus managing a team of developers for making the website.

Geeky Designs is actually a popular e-commerce website design company in Liverpool providing remarkable graphic design, website design, SEO, and marketing services for the convenience of the customers. It is imperative to invest only £45 every month for using the services offered by this competent web design company. In case you want to outsource an e-commerce development company for your projects, then Geeky Designs will be the ideal solution for you without any doubt whatsoever.

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Five simple tips for improving tone of voice in customer service

Some great communicators are born that way. Most of us have to work at it.

But it’s worth it.

Words are powerful. Used well they can move us, inspire us, motivate us to action. Used poorly, they can make us lose hope. The very best customer service can be undermined by the wrong tone of voice. Yet the worst complaint can be defused and fixed if you get it right.

If you want to get honest feedback from your customers, they need to trust that you’re listening. Tone of voice makes a huge difference to that. And if you want to want to improve your NPS score, it turns out that tone of voice can make a huge difference to that too.

So it’s worth getting right…

1. Do speak and write naturally.

The best advice I learnt from a professional speech writer was to write, speak or present using only the language that you’d naturally use if talking to a friend over a coffee.

So when communicating with our customers, they’re going to enjoy doing business with us more if we put them at ease by keeping the tone simple and informal, whether we’re speaking or writing.

And when speaking it’s not just the words, but also the rhythm, speed, volume and pitch.

For example, I remember sitting through the safety briefing of a US airline and the member of cabin crew who delivered it seemed to be going for a speed record. I could barely make out the words and although I’m sure she intended to promote safety, she was just going through the motions and it felt like it.

So instead of…

Felicitations!

Our continuing gratitude for your patronage. Please ensure that should any asepct of the services we render cause disgruntlement in yourself that you touch base with us promptly.

Your account is now due for settlement. We implore you to carefully scrutinise the data herein to ensure no errors or omissions have occured on our part, before enclosing your remittance with alacrity.

Yours most fondly, The Enterprise Energy Billing Team

Perhaps try…

Good morning,

Your monthly bill is now due. We hope everything has been OK, but if not, please get in touch – we care about putting things right for you.

Please check that everything in your attached statement is correct, before making payment via bank transfer.

Thanks again, Chris Thorpe, Enterprise Energy Billing

The problem comes when we adopt a vocabulary that’s not one we’d naturally use. It can make you at best hard to understand, and at worst it can make you feel insincere.

So when you’re speaking or writing, for best results use the ‘as if to a friend’ test.

2. Don’t be defensive.

Have you ever called a customer contact team to try and get a problem fixed, only to find the person who takes the call starts with the assumption that their company has done nothing wrong and the fault must be yours?

It’s frustrating. No doubt the call handler is acting with good intentions, trying to protect the interests of their company. But whatever the problem was, this approach immediately makes it worse.

The person calling is already stressed, because there’s a problem. Now they have to deal with someone who isn’t receptive.

Whose fault it is does not matter at this stage. The best thing to do in this situation is for the call handler to start by saying, “sorry”.

It’s important for everyone to understand you’re not conceding blame or liability. You’re just saying you feel sad that your customer’s experienced a problem and reassuring them that you will try to help.

Saying “sorry” is an expression of sympathy, not an admission of guilt.

Nobody can sue you for saying sorry. If you watch a police drama on TV, and the detective says “I am sorry for your loss” to the relatives of a victim, they are not confessing to the murder. They are simply expressing sympathy, and mourning the fact that a bad thing has happened.

To get the best outcome for both your organisation and the customer, you need to build a rapport, and help the customer understand that you have their best interests at heart. Saying ‘sorry’ when you need to is a great way to start.

3. Don’t be anonymous.

We feel better when people step up and take responsibility.

Even if it’s bad news like a price increase, we feel more respect for someone who’s prepared to take accountability for a decision, explain it and stand behind it than we do for “The Marketing Team” or “The Customer Service Team”.

But I get it – if you’re the leader, you’re worried that you’ll get a deluge of phone calls.

Well, to be honest if you’re doing something that’s unfair, or if you’re not communicating it well, then you deserve those calls. You need to learn those lessons. But whether it’s an email to a single customer or a newsletter to everyone, it helps your brand if customers know that there’s a person they can identify with, rather than a faceless company.

In my last role, running customer service at a large software firm, I always used to put my name at the bottom of customer communications or encourage one of my team to do that if it was something specific to their area. I was nervous at first but by the end I was confident enough that sometimes I’d even include my mobile phone number.

The amazing thing?

I only ever received a couple of calls. All the others went through the normal channels – the teams that were geared up to handling the everyday issues.

And I’m very glad that I did receive those personal calls, because they were from high value customers. Things had gone badly wrong for them – the normal procedures for solving customer problems had failed and they were hanging on by a thread.

I was glad of the chance to save them, even though it wasn’t comfortable to hear the bad news at the time. At least we could resolve it and keep their business.

Of course you couldn’t handle it if every customer rang you directly. (They won’t).

But as the leader, you should have teams and systems in place who can handle those calls. Managers who can deal with escalations. Procedures for planning when communications will go out and making sure you have capacity for the response. And contingency plans for how you will cope if something goes wrong.

It’s your job to build a machine that makes and keeps customers happy. If you do that you’ll find that the vast majority of customers will use efficient contact channels that are set up for them, rather than try and hunt down an executive who is probably in a meeting.

They will not try and call you directly unless something has gone badly wrong – not least (in my case anyway) because they will presume you do not know how to use your company’s IT systems. If they do contact you, it will be as a last resort.

So instead of

Perhaps try…

And, if you have the bad luck to hear from one of that small minority of customers who are not reasonable and rational (less than 1% in my experience), then you are the one who has the authority, experience and judgement to encourage them to become a customer of one of your competitors instead.

So don’t hide behind a title or a team name. Take the lead! One way or another it will end well.

4. Don’t mangle the grammar.

When we’re speaking to one another, we say “you” and “me.”

But when I’m a customer I sometimes hear the words ‘yourself’ and ‘myself’ instead. “I will send the documents to yourself.”

On the positive side, I think people do this because they’re trying to be polite and respectful and I applaud the sentiment.

Unfortunately, not only does it sound unusual (because it’s not everyday language) it’s also grammatically wrong.

By all means I want to go to great lengths to be polite to my customers. But I’ve learnt that rather than flowery language they value clarity, honesty and delivering on my promises.

5. Don’t use platitudes.

When I started my career in industry (around the time that fax machines were becoming popular), telephones in big companies were answered with “Your call is important to us.”

I wasn’t convinced at the time but 30 years on I still hear the same phrase, spoken now (as it was then) by a recorded voice. It’s just that now it’s a computer, not a tape.

I can’t help feeling that if my call was really ‘important’, they would have a person speak to me rather than a machine telling me to wait. It would be more useful if I was told how long I would have to wait or to be told the times when waiting is less likely.

Otherwise it devalues the word ‘important’.

Clearly I am old and, according to my teenage son, prone to grumpiness.

However, words should have meaning. They can be a force for good in your business, or they can irritate your customers and make you appear insincere.

So unless you really, truly mean them, and can deliver a reality to match, don’t use phrases like:

“We are committed to…” …valued customer…” For your convenience…”

Because your customers have heard them before, and have learned that when they hear them, the business using them doesn’t mean what they’re saying. At best, you’re being forgettable, at worst, you’re further annoying an irate customer.

Global chicken-frying franchise, KFC recently had huge problems getting chicken delivered to their UK restaurants. No chicken is bad news for a chicken restaurant, and hundreds of outlets were forced to close.

KFC did a great job apologising for this turn of events. Here’s the advert they took out in the national press. Notice how they apologise for what’s happened without resorting to any lazy platitudes like “valued customers”:

Always try to be creative, use phrases that are original, genuine and fresh, and actually mean something to your customers. This guide might help you work out more sincere ways to communicate, whilst remaining on-brand.

Last time I travelled by train the notice by the power outlet wasn’t stiff and starchy. It said “Feel free to charge your phone and your laptop, but no toasters or kettles, please.” It made its point, but it felt a lot more human, and it made this grumpy man smile.

Good luck working on your tone of voice – it can be an effort to stop using the cliches and phrases that you’ve came to rely on, but it’s well worth the rewards that come when you begin to develop a two-way relationship with your customers.

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