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Branding Graphic Design

A Simple Guide to Designing Your Own Logo

Logo design can be a challenge to get right. Companies invest time and money in logo design, but many end up with an uninspiring or generic result. To help you avoid this problem, we’ve put together a range of tips for designing your own logo. Logo design is about more than just a company’s name: It’s about creating an image for your business that people remember. If you need inspiration for your own logo, check out these examples from real companies. They might give you some ideas for how to design your own logo in the future. If you don’t have experience with logo design, it can feel like an uphill battle. But it doesn’t have to be so complicated. With the right advice, anyone can create their own memorable logo and brand identity as part of their business branding strategy..

 

Step 1: Know your brand before you design

If you’re serious about creating a logo for your company, you have to know your brand inside-out. You have to know the personality of your brand, the tone of voice, what your customers expect from you, and the products or services you offer. By getting to know your brand, you’ll have a better idea of what your logo needs to look like. You can use your existing brand guidelines as a guide. If you don’t have brand guidelines yet, it’s a good idea to create them. Your logo should reflect your brand. There are three main ways to do this: imagery, typography, and color. Your logo should also be simple and clear. The more cluttered and complicated your logo is, the less impact it will have.

 

Step 2: Find a font you love

The next thing you’ll need to do when designing your logo is to find a font that matches your brand and complements your image. A good font can elevate your logo and make it memorable. When you’re choosing a font, you’ll want to consider a few things: What message does the font convey? What associations does the font inspire? What feelings does the font evoke? The first step is to select a font family. You can then choose which individual font is best for your logo. When you’re choosing a font for your logo, there are two things to keep in mind: font type and font size. Your font type should match the tone of your brand and your logo. If you’re not sure which font type to choose, here are some things to consider: Your font size should be appropriate to the size of your logo. You should use a font size that’s easy to read and shows your logo in the best light.

 

Step 3: Pick your colors

Your logo comes with a set of colors that help to define it. Most logos contain one primary color and one or two secondary colors. Your primary color should be the main color in your logo. It should be the brightest and most noticeable color in the image. It should also be found in the other elements of your logo, such as your font and border. Your secondary colors can be used in smaller amounts. They can be found in the accents of your logo and maybe in a small part of the primary color. Your logo’s color palette should be consistent with the rest of your brand. You should use colors that suit your business and reflect your personality.

 

Step 4: Sketch your logo

Once you’ve chosen a font, chosen your colors, and selected a font size, it’s time to sketch your logo. A sketch is simply an outline of your logo. You can sketch your logo on paper or with software like the Logo Design Studio. Once you’ve sketched out your logo, you can make any changes before you move on to the next stage: creating your logo. A sketch is such a basic way of designing a logo that you may be wondering why we’ve included it in our logo design tips. Well, simply put, it’s a very important step! It’s this step that will give you the chance to look at your logo design from a different perspective – from a higher level.

 

Step 5: Choose and add colors

Once you’ve sketched out your logo, it’s time to select the colors for your logo. You should choose a primary color for your logo, along with one or two secondary colors. If you have a dark logo, you can choose two lighter colors as secondary colors. Your logo’s primary and secondary colors should be consistent with the rest of your brand. They should also be consistent with the fonts you’ve selected. There are various ways you can use your logo’s colors in your marketing materials. You can use them on your website and social media platforms, in your email marketing, and on packaging, brochures, and posters. By bringing the colors of your logo into other aspects of your business, you can establish a consistent brand that people easily recognize.

 

Step 6: Wrapping up

Once you’ve completed these logo design tips, you can add your logo to your website, business cards, and marketing materials. You can also create a color palette based on your logo’s colors and use them in similar ways. You’ll probably want to redesign your logo from time to time. This is completely normal. You may find that your logo doesn’t reflect your brand as well as it once did. You may want to change your logo so it’s in line with the latest trends. Or you may want to change your logo because you’ve received feedback from customers that they want a new look. Your logo doesn’t just have to be for your business. You can use your logo to show support for a cause or other issue that’s important to you. You can use your logo to design posters and flyers, create merchandise, and even make signs.

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Branding Geeky Designs Graphic Design Marketing SEO Web Design

E-commerce

If you’re running an online store, then you know that there are a lot of ways to boost sales and grow your business. In this blog post, we will discuss five of the most effective methods for doing just that. By following these tips, you can take your e-commerce business to the next level!

Tip #01: Use Social Media to Promote Your Products

One of the best ways to promote your products and grow your business is by using social media. Platforms like Facebook, Twitter, and Instagram offer great opportunities to reach a large audience with your message. You can use these platforms to share product photos, discounts, and other information about your business.

Tip #02: Offer Free Shipping

Another great way to boost sales and grow your business is by offering free shipping on all orders. This can be a major incentive for customers, especially if your products are already reasonably priced. It’s also a great way to reduce shopping cart abandonment rates.

Tip #03: Use Eye-Catching Product Photos

If you want to boost sales and grow your business, then it’s important to use eye-catching product photos on your website and social media pages. These photos should be high quality and professional looking. They should also highlight the features and benefits of your products.

Tip #04: Offer Discounts and Coupons

Another great way to boost sales is by offering discounts and coupons. You can offer these discounts on specific products or entire orders. You can also offer them as a reward for signing up for your mailing list or following you on social media.

Tip #05: Use SEO to Increase Traffic to Your Website

If you want to boost sales and grow your business, then it’s important to use SEO to increase traffic to your website. By optimizing your website for search engines, you can attract more visitors who are looking for products like yours. This can lead to increased sales and growth for your business.

These are just a few of the ways that you can boost sales and grow your business. By using these tips, you can take your e-commerce business to the next level!

Blog Post by: Daniel Eastes

Geeky Designs

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Branding Graphic Design Marketing SEO Web Design

It’s time to get found on Google!

You can’t afford a website that isn’t optimized for search engines, and you don’t want to put in the work. Luckily there’s an easier way! All it takes is one call from us at Toast SEO Company, LLC., who specialize exclusively with WordPress web design needs like yours will be able to get started right away without any headache or hassle on your end – just send them over an email today if this sounds good for what little problem we have been experiencing lately…

You may think that you don’t need SEO on your website, but the truth is that not having it can hurt your rankings and decrease visibility. If you want to make sure that people find what they are looking for when they search online, then Geeky Designs can help with our professional web design services. We offer affordable rates, excellent customer service, and quick turnaround times so you know exactly how long before we get started. Have questions? Call 0151 493 9493 or send us an email at info@geekydesignsltd.co.uk!

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Geeky Designs Graphic Design Web Design

Pay Monthly Web site Design

Pay Monthly Web site Design

Does your website need a facelift? Are you short of funds to do any kind of web maintenance? If yes, then look no further than Geeky Designs.

We, at Geeky Designs, offer matchless web design expertise at extremely flexible packages. Whether you want to pay the fee at once or on monthly basis, our company can fulfill all your needs regarding web site design Liverpool flawlessly.

Please take a look at top features of our highly affordable web designs below.

What Are The Top Features Of Our Creations?

While our designs are unrivaled in many aspects, these are the ones we are the proudest of:

Sleek and Professional

It’s true that bells and whistles are pleasant to the eye, but they rarely add value to the design. On the other hand, having a professional web design goes a long way for any brand. At Geeky Designs, we are completely aware of this and create sleek and professional designs that only highlight important features of your brand.

Smooth Navigation

Apart from being sensible, our designs offer smooth navigation. This allows users to instantly find the information they are looking for. We place important links at prominent places and use easy to understand labels. Moreover, if a website contains plenty of content, then we add to it a search box to allow visitors quick access to the relevant content.

Fast Loading Speed

Slow-loading websites increase the bounce rate. The slower a website loads, the faster the visitors will leave it. Failing to present content quickly makes the whole design pointless, no matter how attractive it may seem.

With us, you will get a website that will load at a lightning speed. We make this possible by using high end hosting, light code, and optimized visuals.

Avail Our Services on Monthly Installments

So, these were the top perks of our web site design Liverpool services. You don’t have to pay a tidy sum to obtain our expertise. Just tell us about your financial strength and we will create an ideal package for you.

For more details, please ring us up at your preferred hour.

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Branding Geeky Designs Graphic Design Marketing SEO Web Design

Five simple tips for improving tone of voice in customer service

Some great communicators are born that way. Most of us have to work at it.

But it’s worth it.

Words are powerful. Used well they can move us, inspire us, motivate us to action. Used poorly, they can make us lose hope. The very best customer service can be undermined by the wrong tone of voice. Yet the worst complaint can be defused and fixed if you get it right.

If you want to get honest feedback from your customers, they need to trust that you’re listening. Tone of voice makes a huge difference to that. And if you want to want to improve your NPS score, it turns out that tone of voice can make a huge difference to that too.

So it’s worth getting right…

1. Do speak and write naturally.

The best advice I learnt from a professional speech writer was to write, speak or present using only the language that you’d naturally use if talking to a friend over a coffee.

So when communicating with our customers, they’re going to enjoy doing business with us more if we put them at ease by keeping the tone simple and informal, whether we’re speaking or writing.

And when speaking it’s not just the words, but also the rhythm, speed, volume and pitch.

For example, I remember sitting through the safety briefing of a US airline and the member of cabin crew who delivered it seemed to be going for a speed record. I could barely make out the words and although I’m sure she intended to promote safety, she was just going through the motions and it felt like it.

So instead of…

Felicitations!

Our continuing gratitude for your patronage. Please ensure that should any asepct of the services we render cause disgruntlement in yourself that you touch base with us promptly.

Your account is now due for settlement. We implore you to carefully scrutinise the data herein to ensure no errors or omissions have occured on our part, before enclosing your remittance with alacrity.

Yours most fondly, The Enterprise Energy Billing Team

Perhaps try…

Good morning,

Your monthly bill is now due. We hope everything has been OK, but if not, please get in touch – we care about putting things right for you.

Please check that everything in your attached statement is correct, before making payment via bank transfer.

Thanks again, Chris Thorpe, Enterprise Energy Billing

The problem comes when we adopt a vocabulary that’s not one we’d naturally use. It can make you at best hard to understand, and at worst it can make you feel insincere.

So when you’re speaking or writing, for best results use the ‘as if to a friend’ test.

2. Don’t be defensive.

Have you ever called a customer contact team to try and get a problem fixed, only to find the person who takes the call starts with the assumption that their company has done nothing wrong and the fault must be yours?

It’s frustrating. No doubt the call handler is acting with good intentions, trying to protect the interests of their company. But whatever the problem was, this approach immediately makes it worse.

The person calling is already stressed, because there’s a problem. Now they have to deal with someone who isn’t receptive.

Whose fault it is does not matter at this stage. The best thing to do in this situation is for the call handler to start by saying, “sorry”.

It’s important for everyone to understand you’re not conceding blame or liability. You’re just saying you feel sad that your customer’s experienced a problem and reassuring them that you will try to help.

Saying “sorry” is an expression of sympathy, not an admission of guilt.

Nobody can sue you for saying sorry. If you watch a police drama on TV, and the detective says “I am sorry for your loss” to the relatives of a victim, they are not confessing to the murder. They are simply expressing sympathy, and mourning the fact that a bad thing has happened.

To get the best outcome for both your organisation and the customer, you need to build a rapport, and help the customer understand that you have their best interests at heart. Saying ‘sorry’ when you need to is a great way to start.

3. Don’t be anonymous.

We feel better when people step up and take responsibility.

Even if it’s bad news like a price increase, we feel more respect for someone who’s prepared to take accountability for a decision, explain it and stand behind it than we do for “The Marketing Team” or “The Customer Service Team”.

But I get it – if you’re the leader, you’re worried that you’ll get a deluge of phone calls.

Well, to be honest if you’re doing something that’s unfair, or if you’re not communicating it well, then you deserve those calls. You need to learn those lessons. But whether it’s an email to a single customer or a newsletter to everyone, it helps your brand if customers know that there’s a person they can identify with, rather than a faceless company.

In my last role, running customer service at a large software firm, I always used to put my name at the bottom of customer communications or encourage one of my team to do that if it was something specific to their area. I was nervous at first but by the end I was confident enough that sometimes I’d even include my mobile phone number.

The amazing thing?

I only ever received a couple of calls. All the others went through the normal channels – the teams that were geared up to handling the everyday issues.

And I’m very glad that I did receive those personal calls, because they were from high value customers. Things had gone badly wrong for them – the normal procedures for solving customer problems had failed and they were hanging on by a thread.

I was glad of the chance to save them, even though it wasn’t comfortable to hear the bad news at the time. At least we could resolve it and keep their business.

Of course you couldn’t handle it if every customer rang you directly. (They won’t).

But as the leader, you should have teams and systems in place who can handle those calls. Managers who can deal with escalations. Procedures for planning when communications will go out and making sure you have capacity for the response. And contingency plans for how you will cope if something goes wrong.

It’s your job to build a machine that makes and keeps customers happy. If you do that you’ll find that the vast majority of customers will use efficient contact channels that are set up for them, rather than try and hunt down an executive who is probably in a meeting.

They will not try and call you directly unless something has gone badly wrong – not least (in my case anyway) because they will presume you do not know how to use your company’s IT systems. If they do contact you, it will be as a last resort.

So instead of

Perhaps try…

And, if you have the bad luck to hear from one of that small minority of customers who are not reasonable and rational (less than 1% in my experience), then you are the one who has the authority, experience and judgement to encourage them to become a customer of one of your competitors instead.

So don’t hide behind a title or a team name. Take the lead! One way or another it will end well.

4. Don’t mangle the grammar.

When we’re speaking to one another, we say “you” and “me.”

But when I’m a customer I sometimes hear the words ‘yourself’ and ‘myself’ instead. “I will send the documents to yourself.”

On the positive side, I think people do this because they’re trying to be polite and respectful and I applaud the sentiment.

Unfortunately, not only does it sound unusual (because it’s not everyday language) it’s also grammatically wrong.

By all means I want to go to great lengths to be polite to my customers. But I’ve learnt that rather than flowery language they value clarity, honesty and delivering on my promises.

5. Don’t use platitudes.

When I started my career in industry (around the time that fax machines were becoming popular), telephones in big companies were answered with “Your call is important to us.”

I wasn’t convinced at the time but 30 years on I still hear the same phrase, spoken now (as it was then) by a recorded voice. It’s just that now it’s a computer, not a tape.

I can’t help feeling that if my call was really ‘important’, they would have a person speak to me rather than a machine telling me to wait. It would be more useful if I was told how long I would have to wait or to be told the times when waiting is less likely.

Otherwise it devalues the word ‘important’.

Clearly I am old and, according to my teenage son, prone to grumpiness.

However, words should have meaning. They can be a force for good in your business, or they can irritate your customers and make you appear insincere.

So unless you really, truly mean them, and can deliver a reality to match, don’t use phrases like:

“We are committed to…” …valued customer…” For your convenience…”

Because your customers have heard them before, and have learned that when they hear them, the business using them doesn’t mean what they’re saying. At best, you’re being forgettable, at worst, you’re further annoying an irate customer.

Global chicken-frying franchise, KFC recently had huge problems getting chicken delivered to their UK restaurants. No chicken is bad news for a chicken restaurant, and hundreds of outlets were forced to close.

KFC did a great job apologising for this turn of events. Here’s the advert they took out in the national press. Notice how they apologise for what’s happened without resorting to any lazy platitudes like “valued customers”:

Always try to be creative, use phrases that are original, genuine and fresh, and actually mean something to your customers. This guide might help you work out more sincere ways to communicate, whilst remaining on-brand.

Last time I travelled by train the notice by the power outlet wasn’t stiff and starchy. It said “Feel free to charge your phone and your laptop, but no toasters or kettles, please.” It made its point, but it felt a lot more human, and it made this grumpy man smile.

Good luck working on your tone of voice – it can be an effort to stop using the cliches and phrases that you’ve came to rely on, but it’s well worth the rewards that come when you begin to develop a two-way relationship with your customers.

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Geeky Designs Graphic Design Marketing Web Design

Gocardless for Freelancers

Best For

All businesses taking regular or recurring payments.

Product Details

Get paid on time, every time. GoCardless is bringing Direct Debit into the digital age, building the best system for taking recurring payments. We enable organisations to take recurring payments however and whenever they want to. We process 3 billion worth of transactions a year for more than 50,000 organisations: from accountancy firms to tech start-ups and global subscription businesses.

Contact Details

GoCardless

http://www.gocardless.com

Founded in 2011

Located in United Kingdom

GoCardless Pricing Overview

GoCardless pricing starts at $0.01 as a one-time payment, per user. They do not have a free version. GoCardless offers a free trial. See additional pricing details below.

Starting Price

  • $0.01/one-time/user
  • 1% + £0.20 per transaction.

Free Trial

  • Yes

Deployment

  • Installed – Mac
  • Installed – Windows
  • Web-Based, Cloud, SaaS
  • iPhone / iPad
  • Android

Training

  • In Person
  • Live Online
  • Webinars
  • Documentation

Support

  • 24/7 (Live Rep)
  • Online

GoCardless Features

Payment Processing

ACH Payment Processing

Billing & Invoicing

Cryptocurrency Processing

Data Security

Debit/Credit Card Processing

Electronic Signature

In-Person Payments

Mobile Payments

Multiple Payment Gateways

Online payment processing

PCI Compliance

POS Integration

Payment Fraud Prevention

Payment Processing

Payment Processing Services Integration

Recurring Billing

Reporting/Analytics

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Geeky Designs Graphic Design

Graphic design by diy, please just don’t

Why shouldn’t you undertake some graphic design DIY, it’s cheaper surely? Well yes, it is cheaper but don’t call me Shirley.  The thing is, unless you know what you are doing, you shouldn’t apply DIY to anything; you can just make things worse.

It’s like deciding that you are going to fit a gas fire yourself when you aren’t qualified. Just because you can, that doesn’t mean that you should. You’ll hire a professional, because that’s what they do. Why DIY your branding when you run the risk of damaging it? Hire a professional.

Your brand is your proverbial shop window and if it isn’t done correctly then people are just going to walk on by. The overall look and feel of your brand is what people are going to base their initial opinions on, so don’t even consider going the graphic design DIY route. Ever. Please.

Some things require a professional touch, your graphic design is one of them.

Avoid the graphic design DIY temptation

We can all get a little too close to our own brands sometimes, and we don’t always see it the way that a professional designer would. At Geeky Designs we consider the target audience, the design, marketing strategy, colours, the broader picture and we do so as outsiders with a more critical eye than the business owner themselves.

This type of approach can make all the difference. This is true for all kinds of businesses, take novelist for instance. It’s not often that a novelist will even edit their own book, let alone design the cover. The novelist is good at the writing and leave the design to the professionals, otherwise they aren’t going to sell a single copy regardless of how good the actual writing may be.

There is also the very good chance that you don’t have the right tools for the job. Professional graphic designers use professional software suites on hand.

The cost effectiveness of hiring a professional

As already stated, graphic design DIY is cheaper… but only for the short term. Thinking of the longer view, it is going to be much more expensive. Shoddy or off target branding design is going to cost you business, there’s no two ways about it.

The better your graphic design, the better your branding, the better your chances of landing sale after sale. It’s not rocket science, but you’d be surprised at just how many people just seem to realise how important and cost effective professional graphic design can be.

That being said, there’s no need for these services to be costly either. You only need to take a look at our pricing plans for proof of that. Graphic design DIY? It just isn’t worth losing business and revenue over, is it?

Start Up Company Package

Logo Design

5 Logo Design Concepts

Unlimited Revisions

Icon Design

All Final File Formats

Website Design

10 Pages Website Design

Custom Made, Interactive, Dynamic & High End Design

Customized WordPress & PHP Development

Unlimited Stock Images

Unlimited Revisions

Special Hover Effects

Online Appointment/Booking/Scheduling/Online Ordering Integration (Optional)

Multi Lingual (Optional)

Custom Dynamic Forms (Optional)

Signup Area (For Newsletters, Offers etc.)

Mobile Responsive

Up to 15 Professional Email

Google Friendly Sitemap

Search Engine Submission

Complete W3C Certified HTML

Complete Deployment


Stationary Design

Business Card, Letterhead, Envelope Design

MS Word Letterhead Design

Email Signature Design

Social Media Page Design

Facebook Icon Image & Banner Design

Twitter Icon Image & Banner Design

Google+ Icon Image & Banner Design

YouTube Icon Image & Banner Design

LinkedIn Icon Image & Banner Design

Value Added Services

Dedicated Account Manager

100% Ownership Rights

100% Money Back Guarantee

Company Branding

Brand Board with fonts and colour scheme


Was£6000

Now £5000