Categories
Branding Geeky Designs Graphic Design Marketing SEO Web Design

Five simple tips for improving tone of voice in customer service

Some great communicators are born that way. Most of us have to work at it.

But it’s worth it.

Words are powerful. Used well they can move us, inspire us, motivate us to action. Used poorly, they can make us lose hope. The very best customer service can be undermined by the wrong tone of voice. Yet the worst complaint can be defused and fixed if you get it right.

If you want to get honest feedback from your customers, they need to trust that you’re listening. Tone of voice makes a huge difference to that. And if you want to want to improve your NPS score, it turns out that tone of voice can make a huge difference to that too.

So it’s worth getting right…

1. Do speak and write naturally.

The best advice I learnt from a professional speech writer was to write, speak or present using only the language that you’d naturally use if talking to a friend over a coffee.

So when communicating with our customers, they’re going to enjoy doing business with us more if we put them at ease by keeping the tone simple and informal, whether we’re speaking or writing.

And when speaking it’s not just the words, but also the rhythm, speed, volume and pitch.

For example, I remember sitting through the safety briefing of a US airline and the member of cabin crew who delivered it seemed to be going for a speed record. I could barely make out the words and although I’m sure she intended to promote safety, she was just going through the motions and it felt like it.

So instead of…

Felicitations!

Our continuing gratitude for your patronage. Please ensure that should any asepct of the services we render cause disgruntlement in yourself that you touch base with us promptly.

Your account is now due for settlement. We implore you to carefully scrutinise the data herein to ensure no errors or omissions have occured on our part, before enclosing your remittance with alacrity.

Yours most fondly, The Enterprise Energy Billing Team

Perhaps try…

Good morning,

Your monthly bill is now due. We hope everything has been OK, but if not, please get in touch – we care about putting things right for you.

Please check that everything in your attached statement is correct, before making payment via bank transfer.

Thanks again, Chris Thorpe, Enterprise Energy Billing

The problem comes when we adopt a vocabulary that’s not one we’d naturally use. It can make you at best hard to understand, and at worst it can make you feel insincere.

So when you’re speaking or writing, for best results use the ‘as if to a friend’ test.

2. Don’t be defensive.

Have you ever called a customer contact team to try and get a problem fixed, only to find the person who takes the call starts with the assumption that their company has done nothing wrong and the fault must be yours?

It’s frustrating. No doubt the call handler is acting with good intentions, trying to protect the interests of their company. But whatever the problem was, this approach immediately makes it worse.

The person calling is already stressed, because there’s a problem. Now they have to deal with someone who isn’t receptive.

Whose fault it is does not matter at this stage. The best thing to do in this situation is for the call handler to start by saying, “sorry”.

It’s important for everyone to understand you’re not conceding blame or liability. You’re just saying you feel sad that your customer’s experienced a problem and reassuring them that you will try to help.

Saying “sorry” is an expression of sympathy, not an admission of guilt.

Nobody can sue you for saying sorry. If you watch a police drama on TV, and the detective says “I am sorry for your loss” to the relatives of a victim, they are not confessing to the murder. They are simply expressing sympathy, and mourning the fact that a bad thing has happened.

To get the best outcome for both your organisation and the customer, you need to build a rapport, and help the customer understand that you have their best interests at heart. Saying ‘sorry’ when you need to is a great way to start.

3. Don’t be anonymous.

We feel better when people step up and take responsibility.

Even if it’s bad news like a price increase, we feel more respect for someone who’s prepared to take accountability for a decision, explain it and stand behind it than we do for “The Marketing Team” or “The Customer Service Team”.

But I get it – if you’re the leader, you’re worried that you’ll get a deluge of phone calls.

Well, to be honest if you’re doing something that’s unfair, or if you’re not communicating it well, then you deserve those calls. You need to learn those lessons. But whether it’s an email to a single customer or a newsletter to everyone, it helps your brand if customers know that there’s a person they can identify with, rather than a faceless company.

In my last role, running customer service at a large software firm, I always used to put my name at the bottom of customer communications or encourage one of my team to do that if it was something specific to their area. I was nervous at first but by the end I was confident enough that sometimes I’d even include my mobile phone number.

The amazing thing?

I only ever received a couple of calls. All the others went through the normal channels – the teams that were geared up to handling the everyday issues.

And I’m very glad that I did receive those personal calls, because they were from high value customers. Things had gone badly wrong for them – the normal procedures for solving customer problems had failed and they were hanging on by a thread.

I was glad of the chance to save them, even though it wasn’t comfortable to hear the bad news at the time. At least we could resolve it and keep their business.

Of course you couldn’t handle it if every customer rang you directly. (They won’t).

But as the leader, you should have teams and systems in place who can handle those calls. Managers who can deal with escalations. Procedures for planning when communications will go out and making sure you have capacity for the response. And contingency plans for how you will cope if something goes wrong.

It’s your job to build a machine that makes and keeps customers happy. If you do that you’ll find that the vast majority of customers will use efficient contact channels that are set up for them, rather than try and hunt down an executive who is probably in a meeting.

They will not try and call you directly unless something has gone badly wrong – not least (in my case anyway) because they will presume you do not know how to use your company’s IT systems. If they do contact you, it will be as a last resort.

So instead of

Perhaps try…

And, if you have the bad luck to hear from one of that small minority of customers who are not reasonable and rational (less than 1% in my experience), then you are the one who has the authority, experience and judgement to encourage them to become a customer of one of your competitors instead.

So don’t hide behind a title or a team name. Take the lead! One way or another it will end well.

4. Don’t mangle the grammar.

When we’re speaking to one another, we say “you” and “me.”

But when I’m a customer I sometimes hear the words ‘yourself’ and ‘myself’ instead. “I will send the documents to yourself.”

On the positive side, I think people do this because they’re trying to be polite and respectful and I applaud the sentiment.

Unfortunately, not only does it sound unusual (because it’s not everyday language) it’s also grammatically wrong.

By all means I want to go to great lengths to be polite to my customers. But I’ve learnt that rather than flowery language they value clarity, honesty and delivering on my promises.

5. Don’t use platitudes.

When I started my career in industry (around the time that fax machines were becoming popular), telephones in big companies were answered with “Your call is important to us.”

I wasn’t convinced at the time but 30 years on I still hear the same phrase, spoken now (as it was then) by a recorded voice. It’s just that now it’s a computer, not a tape.

I can’t help feeling that if my call was really ‘important’, they would have a person speak to me rather than a machine telling me to wait. It would be more useful if I was told how long I would have to wait or to be told the times when waiting is less likely.

Otherwise it devalues the word ‘important’.

Clearly I am old and, according to my teenage son, prone to grumpiness.

However, words should have meaning. They can be a force for good in your business, or they can irritate your customers and make you appear insincere.

So unless you really, truly mean them, and can deliver a reality to match, don’t use phrases like:

“We are committed to…” …valued customer…” For your convenience…”

Because your customers have heard them before, and have learned that when they hear them, the business using them doesn’t mean what they’re saying. At best, you’re being forgettable, at worst, you’re further annoying an irate customer.

Global chicken-frying franchise, KFC recently had huge problems getting chicken delivered to their UK restaurants. No chicken is bad news for a chicken restaurant, and hundreds of outlets were forced to close.

KFC did a great job apologising for this turn of events. Here’s the advert they took out in the national press. Notice how they apologise for what’s happened without resorting to any lazy platitudes like “valued customers”:

Always try to be creative, use phrases that are original, genuine and fresh, and actually mean something to your customers. This guide might help you work out more sincere ways to communicate, whilst remaining on-brand.

Last time I travelled by train the notice by the power outlet wasn’t stiff and starchy. It said “Feel free to charge your phone and your laptop, but no toasters or kettles, please.” It made its point, but it felt a lot more human, and it made this grumpy man smile.

Good luck working on your tone of voice – it can be an effort to stop using the cliches and phrases that you’ve came to rely on, but it’s well worth the rewards that come when you begin to develop a two-way relationship with your customers.

Categories
Geeky Designs SEO

Local SEO Services

Making sure your website is optimised for local businesses is time consuming but, very important. Local search queries such as ‘phone repair shops near me’ have significantly more purchase intent behind them than general searches.

Local SEO Marketing

We can help connect your company with local users and target them whilst they are searching for products or services that you provide. We will work alongside you as your local SEO experts and do all the heavy-lifting whilst you focus on your business.

Categories
Geeky Designs Web Design

Pay Monthly Web Design in Warrington

Pay Monthly Web Design in Warrington

Website design in Warrington plus search engine optimisation (SEO) services, email, hosting, and security

Advantages include

No more large fees and no hidden costs.

We provide a different approach to most web design companies, we offer a pay monthly approach to our web site packages, the advantages of this include:-

Improved cash flow
It allows your business to have a improved cash flow as there is no upfront cost, instead a low monthly fixed fee

Budgeting
You can budget easier knowing that the low monthly fixed fee for your website won’t increase

Updates
Unlimited updates are included so you can be sure to keep your website up to date.

Your local web design expert

Do you run a business in Warrington? We build fully responsive and optimised websites for businesses based in Warrington and across the UK.

We offer all-in-one website packages, this includes unlimited updates to your website, so your website will never be out of date as well as providing personal customer support to help you get the best out of your website.

If you’re based in Warrington and want to work with a well-established, local web agency, then you’ve come to the right place. We work with customers across the UK but more and more local businesses are coming here with their online projects.

Website Packages

How would you like to pay?

Choose a flexible payment option to suit you! Either pay monthly or pay upfront, the choice is yours! Confused? Why not get in touch..

Web Design Service Areas

Although based in Liveropool, we also service all areas of Great Britain for web design & development. Through the power of the internet we are able to work remotely and still keep in regular contact with our clients.

If you’re not in the above areas don’t worry, we provide our services across the whole of the UK.

Categories
Geeky Designs Web Design

Pay Monthly Web Design in Wigan

Pay Monthly Web Design in Wigan

Website design in Wigan plus search engine optimisation (SEO) services, email, hosting, and security

Advantages include

No more large fees and no hidden costs.

We provide a different approach to most web design companies, we offer a pay monthly approach to our web site packages, the advantages of this include:-

Improved cash flow
It allows your business to have a improved cash flow as there is no upfront cost, instead a low monthly fixed fee

Budgeting
You can budget easier knowing that the low monthly fixed fee for your website won’t increase

Updates
Unlimited updates are included so you can be sure to keep your website up to date.

Your local web design expert

Do you run a business in Wigan? We build fully responsive and optimised websites for businesses based in Wigan and across the UK.

We offer all-in-one website packages, this includes unlimited updates to your website, so your website will never be out of date as well as providing personal customer support to help you get the best out of your website.

If you’re based in Wigan and want to work with a well-established, local web agency, then you’ve come to the right place. We work with customers across the UK but more and more local businesses are coming here with their online projects.

Website Packages

How would you like to pay?

Choose a flexible payment option to suit you! Either pay monthly or pay upfront, the choice is yours! Confused? Why not get in touch..

Web Design Service Areas

Although based in Liveropool, we also service all areas of Great Britain for web design & development. Through the power of the internet we are able to work remotely and still keep in regular contact with our clients.

If you’re not in the above areas don’t worry, we provide our services across the whole of the UK.

Categories
Geeky Designs Web Design

Pay Monthly Web Design in Manchester

Pay Monthly Web Design in Manchester

Website design in Manchester plus search engine optimisation (SEO) services, email, hosting, and security

Advantages include

No more large fees and no hidden costs.

We provide a different approach to most web design companies, we offer a pay monthly approach to our web site packages, the advantages of this include:-

Improved cash flow
It allows your business to have a improved cash flow as there is no upfront cost, instead a low monthly fixed fee

Budgeting
You can budget easier knowing that the low monthly fixed fee for your website won’t increase

Updates
Unlimited updates are included so you can be sure to keep your website up to date.

Your local web design expert

Do you run a business in Manchester? We build fully responsive and optimised websites for businesses based in Manchester and across the UK.

We offer all-in-one website packages, this includes unlimited updates to your website, so your website will never be out of date as well as providing personal customer support to help you get the best out of your website.

If you’re based in Manchester and want to work with a well-established, local web agency, then you’ve come to the right place. We work with customers across the UK but more and more local businesses are coming here with their online projects.

Website Packages

How would you like to pay?

Choose a flexible payment option to suit you! Either pay monthly or pay upfront, the choice is yours! Confused? Why not get in touch..

Web Design Service Areas

Although based in Liveropool, we also service all areas of Great Britain for web design & development. Through the power of the internet we are able to work remotely and still keep in regular contact with our clients.

If you’re not in the above areas don’t worry, we provide our services across the whole of the UK.

Categories
Geeky Designs Web Design

Pay Monthly Web Design in Liverpool

Categories
Geeky Designs Web Design

Woocommerce custom CSS

My Account Page 1

/* Change WC Acct Page Column Widths / @media only screen and (min-width: 769px) { .woocommerce-account .woocommerce-MyAccount-navigation { width: 22%; } .woocommerce-account .woocommerce-MyAccount-content { width: 75%; } } / Style WC Account Endpoint Links */
nav.woocommerce-MyAccount-navigation ul {
list-style-type: none;
padding-left: 0;
max-width:200px;
font-size: 17px;
line-height: 26px;
}
nav.woocommerce-MyAccount-navigation ul li {
padding: 8px 20px;
background-color: rgba(0,0,0,0.05);
border-bottom: 1px solid rgba(0,0,0,0.05);
}
nav.woocommerce-MyAccount-navigation ul li.is-active {
background-color: rgba(0,0,0,0.1);
}
nav.woocommerce-MyAccount-navigation ul li.is-active a {
color: rgba(0,0,0,0.8); cursor: default;
}
nav.woocommerce-MyAccount-navigation ul li.is-active:after {
content: “”;
height: 0;
width: 0;
border-top: 20px solid transparent;
border-left: 14px solid rgba(0,0,0,0.1);
border-bottom: 20px solid transparent;
float: right;
margin-right: -34px;
margin-top: -7px;
}
nav.woocommerce-MyAccount-navigation ul li:not(.is-active):hover {
background-color: rgba(0,0,0,0.07);
}
nav.woocommerce-MyAccount-navigation ul li:not(.is-active):hover:after {
content: “”;
height: 0;
width: 0;
border-top: 20px solid transparent;
border-left: 14px solid rgba(0,0,0,0.07);
border-bottom: 20px solid transparent;
float: right;
margin-right: -34px;
margin-top: -7px;
}

My Account page 2

*/
.woocommerce-MyAccount-navigation-link a {
margin: 5px 5px 0 0;
padding: 15px;
font-size: 14px;
}
.woocommerce-MyAccount-navigation-link.is-active a:before {
background-color: #cdcdcd;
opacity:0.25;
}
.woocommerce-account .button {
font-size: 90%;
margin-right: 5px;
border-radius: 0px;
padding: 5px 10px;
background-color: #1f89e5;
border: 0px;
}
.woocommerce-MyAccount-navigation-link {
width:190px;
}
.woocommerce-MyAccount-navigation-link:before{
font-family: FontAwesome;
margin:5px 5px 0px 0px;
float:left;
padding: 5px 10px;
font-size:20px;
background-color:#f5f5f5;
border-right:1px solid #cdcdcd;
}
.woocommerce-MyAccount-navigation-link–dashboard:before{
content:”\f0e4″;
z-index:10;
}
.woocommerce-MyAccount-navigation-link–orders:before{
content:”\f07a”;
}
.woocommerce-MyAccount-navigation-link–downloads:before{
content:”\f019″;
}
.woocommerce-MyAccount-navigation-link–edit-address:before{
content:”\f07a”;
}
.woocommerce-MyAccount-navigation-link–payment-methods:before{
content:”\f283″;
}
.woocommerce-MyAccount-navigation-link–edit-account:before{
content:”\f007″;
}
.woocommerce-MyAccount-navigation-link–appointments:before{
content:”\f073″;
}
.woocommerce-MyAccount-navigation-link–customer-logout:before{
content:”\f08b”;
}

Checkout and cart

/****WOOCOMMERCE ADDITIONS ****/
.woocommerce div.product div.images .flex-control-thumbs {
max-height:250px;
}
.woocommerce ul.products li.product .woocommerce-loop-product__title {

font-size: 1em !important;

}

/*
WOOCOMMERCE ALL BELOW
**/

/UPDATED PAGE */
.woocommerce-message a.button.wc-forward {
background: #fff;
color: #2b8452;
}

.woocommerce ul.products li.product h3, .woocommerce-page ul.products li.product h3 {
padding: 20px 5px 10px 5px;
font-size: 16px;
height: 95px;
line-height: 20px;
overflow: hidden;
border-bottom: 1px solid #EAEAEA;
margin-bottom: 10px;
}

.woocommerce .cart-collaterals .cart_totals, .woocommerce-page .cart-collaterals .cart_totals {
width: 100%;
}
.cart_totals h2, .shipping_calculator h2 {
margin-bottom: 10px;
color: #14522e;
background-color: #FFF;
border:solid 2px;
text-align: center;
border-radius: 5px;
padding: 10px;
}

.et_pb_contact_submit, .et_password_protected_form .et_submit_button, .et_pb_bg_layout_light .et_pb_newsletter_button, .comment-reply-link, .form-submit input, .et_pb_bg_layout_light .et_pb_promo_button, .et_pb_bg_layout_light .et_pb_more_button, .woocommerce a.button.alt, .woocommerce-page a.button.alt, .woocommerce button.button.alt, .woocommerce-page button.button.alt, .woocommerce input.button.alt, .woocommerce-page input.button.alt, .woocommerce #respond input#submit.alt, .woocommerce-page #respond input#submit.alt, .woocommerce #content input.button.alt, .woocommerce-page #content input.button.alt, .woocommerce a.button, .woocommerce-page a.button, .woocommerce button.button, .woocommerce-page button.button, .woocommerce input.button, .woocommerce-page input.button {
color: #ffffff !important;
background-color: #981c1e;
border-radius: 8px;
}

.et_pb_contact_submit:hover, .et_password_protected_form .et_submit_button:hover, .et_pb_bg_layout_light .et_pb_newsletter_button:hover, .comment-reply-link, .form-submit input:hover, .et_pb_bg_layout_light .et_pb_promo_button:hover, .et_pb_bg_layout_light .et_pb_more_button:hover, .woocommerce a.button.alt:hover, .woocommerce-page a.button.alt:hover, .woocommerce button.button.alt:hover, .woocommerce-page button.button.alt:hover, .woocommerce input.button.alt:hover, .woocommerce-page input.button.alt:hover, .woocommerce #respond input#submit.alt:hover, .woocommerce-page #respond input#submit.alt:hover, .woocommerce #content input.button.alt:hover, .woocommerce-page #content input.button.alt:hover, .woocommerce a.button:hover, .woocommerce-page a.button:hover, .woocommerce button.button:hover, .woocommerce-page button.button:hover, .woocommerce input.button:hover, .woocommerce-page input.button:hover {
background-color: #699cce;
}

.sale del .woocommerce-Price-amount {display:none !important;}

/CHECKOUT/ .woocommerce .woocommerce-info { background: #738190; } .cart_totals h2 { margin-bottom: 30px; color: #fff; background-color: #738190; } .woocommerce form .form-row { width: 100% !important; } .woocommerce-checkout #payment div.payment_box input.input-text, .woocommerce-checkout #payment div.payment_box textarea { width: 100% !important; padding: 8px; } .woocommerce #payment .form-row select, .woocommerce-page #payment .form-row select { width: 100%; height: 30px; } .woocommerce .col2-set .col-1, .woocommerce-page .col2-set .col-1,.woocommerce .col2-set .col-2, .woocommerce-page .col2-set .col-2 { float: left; width: 100%; } .custom-checkout h3 { background-color: #165f1c; /*CHANGE TO COLOR YOU WANT TO USE FOR TITLE BACKGROUND ****/
width: 45%;
text-align: center;
padding: 10px;
border-radius: 5px;
margin-top: 50px;
color: #FFF;
float: right;
}
.woocommerce form .form-row input.input-text, .woocommerce form .form-row textarea {
padding: .6180469716em;
background-color: #f2f2f2;
color: #43454b;
outline: 0;
border: 0;
-webkit-appearance: none;
border-radius: 2px;
box-sizing: border-box;
font-weight: 400;
border:solid 2px #e4e4e4;
}

wc_checkout_add_ons {

width: 45%;
float: right;
text-align: center;

}

@media screen and (min-width: 980px) {
.woocommerce-shipping-fields h3, .woocommerce-billing-fields h3 {width:100%;}
.woocommerce .col2-set, .woocommerce-page .col2-set {
width: 45%;
float: left;
}
.woocommerce-checkout-review-order{
width: 45%;
float: right;
}
}
@media screen and (max-width: 979px) {
.custom-checkout h3 {
width: 100%;
}
}

/PRODUCT PAGE ***/
.woocommerce-message a.button.wc-forward {
color: #495763 !important;
}
.woocommerce .woocommerce-message {
background: #738190;
}
.woocommerce div.product form.cart div.quantity, .woocommerce-page div.product form.cart div.quantity {
float: left;
margin: 0 0px 0 0 !important;
padding: 0px 0px !important;
}
.woocommerce div.product form.cart .button {
vertical-align: middle;
float: left;
padding-top: 9px;
padding-bottom: 9px;
margin-left: 10px;
}

/* WOOCOMMERCE ORDER PAGE */

.woocommerce-order .woocommerce-notice {
background-color: #699cce;
margin-bottom: 20px;
padding: 10px 20px;
color: #FFF;
}
.woocommerce-order .woocommerce-order-details h2, .woocommerce-order .woocommerce-order-details h3 {
background-color: #699cce;
margin-bottom: 20px;
padding: 10px 20px;
color: #FFF;
}

/* DROP DOWN SELECTOR /

.select2-container–default .select2-selection–single .select2-selection__rendered {
color: #444;
line-height: 28px;
border-radius: 2px !important;
padding: 5px 10px !important;
background-color: #f2f2f2;
border: solid 2px #e4e4e4;
}
.select2-container–default .select2-selection–single { border:none !important; border-radius: 2px !important;}

/* END DROP DOWN SELECTOR /

/SHOP PAGE LAYOUT /
/
LARGE COMPUTER /
@media screen and (min-width: 1255px) {
.woocommerce ul.products li.product, .woocommerce-page ul.products li.product {
margin: 0 1% 2.992em 0 !important;
border: 1px solid #EAEAEA;
padding: 10px;
}

.et_vertical_nav.archive.et_full_width_page.woocommerce ul.products li.product:nth-child(3n+1) {
margin-right: 10px !important;
}
.products li{
width: 22% !important;
}
}

/** LAPTOP VIEW /
@media only screen and (min-width : 1204px) and (max-width : 1254px) {
.et_vertical_nav.archive.et_full_width_page.woocommerce ul.products li.product:nth-child(3n+1) {
margin-right: 8px !important;
}
.woocommerce ul.products li.product, .woocommerce-page ul.products li.product {
margin: 0 10px 30px 10px !important;
border: 1px solid #EAEAEA;
padding: 10px;
}
.products li{
width: 30% !important;
}
.products .first {
margin-right: 8px !important;
}
}

/** SMALL LAPTOP VIEW /
@media only screen and (min-width : 1080px) and (max-width : 1203px) {
.et_vertical_nav.archive.et_full_width_page.woocommerce ul.products li.product:nth-child(3n+1) {
margin-right: 8px !important;
}
.woocommerce ul.products li.product, .woocommerce-page ul.products li.product {
margin: 0 1% 30px 1% !important;
border: 1px solid #EAEAEA;
padding: 10px;
}
.products li{
width: 45% !important;
}
.products .first {
margin-right: 8px !important;
}
}

/** TABLET AND MOBILE VIEW /
@media only screen and (min-width : 500px) and (max-width : 1079px) {
.et_vertical_nav.archive.et_full_width_page.woocommerce ul.products li.product:nth-child(3n+1) {
margin-right: 1% !important;
}
.woocommerce ul.products li.product, .woocommerce-page ul.products li.product {
margin: 0 1% 30px 0 !important;
border: 1px solid #EAEAEA;
padding: 10px;
}
.products li{
width: 45% !important;
}
.products .first {
margin-right: 8px !important;
}
.woocommerce-page ul.products li.product:nth-child(n) {
clear: none;
width: 45% !important;
margin: 0 1% 1% 0 !important;
}
}

/UNIVERSAL SHOP PAGE /
.woocommerce-products-header__title {
background-color: #738190 !important;;
text-align: center !important;
color: #FFF !important;
font-weight: 400 !important;
padding: 15px 20px !important;
margin-bottom: 10px !important;
}

.woocommerce ul.products li.product .woocommerce-loop-product__title {
font-size: 18px !important;
height: 48px !important;
overflow: hidden !important;
margin-bottom: 10px !important;
}

.woocommerce .button::after {
font-family: “ETmodules”;
right: 0px;
margin-right: 5px;
margin-top: -5px;
}

.woocommerce ul.products li.product .woocommerce-loop-product__title{
padding: .6em 0;
margin: 0;
font-size: 1em;
text-align: center;
font-size: 18px;
height: 60px;
}

.et_shop_image, .et_portfolio_image {
background-color: #ffffff;
border-bottom: solid 1px #EAEAEA;
}

.type-product .woocommerce-Price-amount {
font-size: 18px;
font-weight: 500;
width: 100%;
float: none;
}

.woocommerce ul.products li.product .button {
margin-top: 0px;
float: right;
width: 100% !important;
background-color: #4a5d6f;
color: #fff;
padding: 7px 5px;
font-size: 14px;
display: block;
border: none;
border-radius: 0px;
text-align: center;
}

.woocommerce ul.products li.product a img {
margin: auto;
width: auto !important;
height: auto;
max-width: 100%;
padding-top: 15px;
}

.et_shop_image {
background-color: #ffffff;
height: 175px;
overflow:hidden;
}

/PRODUCT PAGE /
.woocommerce-product-gallery__image {
border: solid 1px #ecebeb !important;
}

.woocommerce .woocommerce-breadcrumb {
background-color: #738190;
padding: 10px 20px;
font-size: .92em;
color: #fff;
text-align: center;
}
.woocommerce .woocommerce-breadcrumb a {
color:#FFF !important;
}

/*
WOOCOMMERCE ALL ABOVE
**/

Categories
Geeky Designs Web Design

Woocommerce Shortcodes

Shortcodes in WooCommerce allows you to add a various type of functionality to your post, pages, widget, sidebar, etc without any type to write code. For example, you can add a creative slider by using a shortcode.

In this guide, I’m going to tell you how to use WooCommerce shortcodes and how they can help you embed content like featured products or even specific products into pages, posts, widgets, sidebar, etc.

There’s a list of WooCommerce shortcodes and it is important that we cover them all. Apart from WooCommerce, you can use these shortcodes for your Cart, Checkout and My Account pages, etc. to display the content.

  1. Page Shortcode

[woocommerce_cart] – This shortcode will demonstrate the customer’s cart.

[woocommerce_checkout] – This shortcode will display the checkout page.

[woocommerce_order_tracking] – This shortcode will display the Order Tracking page.

[woocommerce_my_account] – This shortcode will display the My Account Page.

You should also note that you can use combined shortcodes with each page. For example, you can set up a form page with [woocommerce_my_account], [woocommerce_order_tracking] on one page.

  1. WooCommerce Shortcodes Plugin

Although, some of the plugins are available on the Internet, but I would like to suggest to choose WooCommerce Shortcodes plugins. This plugin provides a TinyMCE drop-down button for you use all WooCommerce shortcodes.

  1. The Requirements of the Plugin
  • WordPress 3.9 or later.
  • WooCommerce 2.2 or later.

Want to Test Your Changes on Free Staging URLs?

Try Cloudways managed WooCommerce hosting for a hassle-free experience.

TRY NOW!

  1. Plugin Usage

Now first thing first, you need to add the WooCommerce shortcode plugin. For installing this plugin just follow these few steps:

Go to your admin dashboard and click on Plugin > Add New on the right side. Then search for WooCommerce shortcodes, and then you just have to install and activate it.

When you install a shortcode plugin for WooCommerce, you will find a new shortcode button in your page editor and post editor. Just click on the button and you’ll see all the shortcodes in the drop-down list. See the screenshot below.

  1. Product Price/Cart Button

When you click on the Price/Cart button, it will ask you for your product ID and SKU. After filling the instructions it will generate the following shortcode [add_to_cart id=”21″ sku=”21″].

This is used to show the price and add to cart button for a singular product, either by ID or SKU.

For Example:

I am adding a new page and add the shortcode for price/cart button.
After click on this, the pop-up appears on your screen, now add the ID whatever you want to display

Clicking the OK button will generate a shortcode like in the screenshot below:

Click the publish button and you’ll see that the shortcode is generated successfully as shown in this screenshot below.

This is the one example I am showing you, you can also use any other shortcodes as well like List, add to cart, etc.

  1. Multiple Product Shortcode

Similar to the previous example, you can also add multiple products while using this shortcode: [products ids=”1, 2, 3, 4, 5″]. You can also use the following arguments: order=” “, columns=” “, orderby=” “.

This shortcode, [products ids=”1, 2, 3″ orderby=”date” columns=”3″ order=”desc”], will output six products in 3 columns ordered by date in descending order. You can also use “ASC” for ascending and title for ordering.

  1. Product Category

Product Categories allow you to add product categories loop and output with this shortcode:

[product_category category=”one”]. For the purpose of categories section, here are seven more attributes you can apply to this shortcode:

‘number‘ => ‘null‘, – This shortcode represents the number of categories.

‘orderby‘ => ‘name‘, – This shortcode represents the order, “name” and “date” are valid options.

‘order‘ => ‘ASC‘, – This shortcode represents how product categories are ordered, “ASC” or “DESC“.

‘columns‘ => ‘4′, – This shortcode defines the number of columns categories are organized into.

‘hide_empty‘ => ‘1‘, – This shortcode represents Set to 1 to hide categories with no products or 0 to show them.

‘parent‘ => ”, – This shortcode represents Set to 0 to only display top-level categories.

‘ids‘ => ” – This shortcode represents that IDs can be set to only output specified results.

  1. Product Category by Slug

This is similar to product categories but this allows you to add all your products within the defined category and can be adjusted with the per_page=”” and columns=”” parameters. Here is the shortcode: [product_category category=”” per_page=”16″ columns=”3″ orderby=”date” order=”desc”].

  1. Recent Product

The Recent product will show you the products you may have added recently. Here is the shortcode: [recent_products per_page=”12″ columns=”4″ orderby=”date” order=”ASC”].

If you need to see the result after, add this shortcode to your page/post or anywhere else:

  1. Featured Product

Feature products allow you to add your favorite products to your web page. Just go to your admin site dashboard, Products > Products and you will see an icon like this:

If you want to add featured products, just click on the icon. See the screenshot below:

Here is the shortcode:

[featured_products per_page=”12″ columns=”4″ orderby=”date” order=”ASC”]

Here’s what it will look like now:

  1. Sale Product

Sale products allow you to add products currently on sale.

Here is the shortcode: [sale_products per_page=”12″ columns=”4″ orderby=”date” order=”ASC”]

After you have added this shortcode, you can see the result as demonstrated below:

  1. Best Selling Product

If you want to show your best selling product, you need to use this shortcode:

[best_selling_products per_page=”12″ columns=”4″ orderby=”date” order=”ASC”]

  1. Top Rated Product

If you use the reviews and ratings feature built into WooCommerce, then this shortcode can be useful for displaying your best products. Here is the shortcode: [top_rated_products per_page=”12″ columns=”4″ orderby=”date” order=”ASC”].

  1. Related Product

Related product shows you the list of all the similar products. You need to use this shortcode for it: [related_products per_page=”12″].

  1. Add to Cart

This shortcode allows you to show the price and add to cart button of a single product by ID. See the below shortcode.

  1. array(
  2. ‘id’ => ’99’,
  3. ‘style’ => ‘border:4px solid #ccc; padding: 12px;’,
  4. ‘sku’ => ‘FOO’
  5. ‘style’ => ‘TRUE’
  6. ‘class’ => ‘CSS-CLASS’
  7. )
  8. [add_to_cart id=”99″]
  9. Add to Cart URL

This shortcode allows you to add to cart button of a single product by ID. See the below shortcode.

  1. array(
  2. ‘id’ => ’99’,
  3. ‘sku’ => ‘FOO’
  4. )
  5. [add_to_cart_url id=”99″]
  6. Order Tracking

This is given to you on your receipt and in the confirmation email you receive.

  1. Product Search Field Shortcode

WooCommerce product search allows you to insert live search and live filtering facilities inside pages and posts. You need to use this shortcode for it. [woocommerce_product_search].

  1. Live Product Filter Shortcode

You can also customize the filtration by using the following WooCommerce shortcodes.

[woocommerce_product_filter] — This allows you to shows a live Product Search Filter.

[woocommerce_product_filter_attribute] — This allows you to shows a live Product Attribute Filter.

[woocommerce_product_filter_category] — This allows you to shows a live Product Category Filter.

[woocommerce_product_filter_price] — This allows you to shows a live Product Price Filter.

[woocommerce_product_filter_tag] — This allows you to shows a live Product Tag Filter.

  1. Troubleshooting Shortcode

Sometimes you paste a shortcode correctly but it will display incorrectly if you face this issue, you need to check your code and make sure you did not embed the shortcode between <pre> tags. To remove this tags go to your text editor and remove it.

Categories
Geeky Designs Web Design

Why pick the right domain name

It’s important to choose the right domain name for your website, this is because it represents your brand online and creates an impression of who you are. A clever domain name can have a huge influence on the way visitors are attracted to your website. If your domain name does not reflect what you do though, then you may well struggle to attract the right type of visitor and you may find it affects your ranking.

Your URL is just one of many factors that search engines look at, so getting it right is going to be important.

Think like a site visitor

If we are honest, Coco Cola will never need to register the domain “FizzyCola.com” will they? Their brand is so strong now that simply typing in cola is going to place their name right at the top of search engines. Maybe your brand is strong too, but it is not likely to be that strong because most people are not in the position of having years of costly branding campaigns that make them the number one in their industry.

Another example of naming your domain with searchers in mind would be if you ran a campsite in Snowdonia. A domain like “SnowdoniaCampsite.co.uk” is likely going to do you better in SERPS (Search Engine Results Pages) than something like “MountainView.co.uk”.  People are more likely to tap something like ‘Snowdonia campsites’ into their favourite search bar, so it just makes sense to have your domain structured in a similar fashion.

But you have already bought a domain that does not match your business?

It is not the end of the world and many other site owners have done remarkably similar. You can always wait for search engines and visitors to find you. In the meantime, work on your branding, overall SEO (Search Engine Optimisation) and social media presence. These steps are highly recommended even if your domain name is perfect.

If like many others you do not have the time or skills to do these things in-house, we have SEO, branding and many other services that you can take advantage of including SEO friendly writing offers. Our highly skilled team has been nailing results for our customers for a number of years and we are just a message away from helping you too.

Do not forget about the extension

As well as choosing the right domain name, you also need to choose the correct extension. The extension is the letters after the ‘dot’. Generally speaking, we would recommend staying away from the newer extensions like ‘.xyz’, ‘.pizza’, ‘.bargains’ or ‘.beer’. It is usually a good idea to just stick to the ones that people know and trust.

.Com is the normal, natural choice for US and some UK based businesses while .co.uk or .uk is the natural choice for UK based businesses. Choosing the correct one is going to send a subtle message that your site and business is trustworthy and authentic.

As a side note, whatever domain name and extension you eventually go for you should keep in mind that you should also grab an SSL certificate too.

Drop us a message today and let us see how we can help you.

Categories
Geeky Designs Marketing SEO Uncategorized

Increase Organic Traffic on your website

Here’s how.

1. Optimise for your readers, not search engines

First and foremost, write your buyer personas so you know to whom you’re addressing your content. By creating quality educational content that resonates with your ideal buyers, you’ll naturally improve your SEO.

This means tapping into the main issues of your personas and the keywords they use in search queries. Optimising for search engines alone is useless; all you’ll have is keyword-riddled nonsense.

Please your buyer personas, and you’ll automatically please the search engines.

2. Blog regularly

Blogging is perhaps the most effective way to increase your organic site traffic. It lets you go into more depth than your website allows and creates a large catalogue of helpful, persona-optimised content centred on your market niche. However, poorly-written, spammy or cheap content can do more harm than good. Avoid it.

3. Plug into the blogosphere

The blogosphere is a reciprocal sort of place. Read, comment and link to other people’s sites and blogs, particularly those operating in your market, and they’ll hopefully read, comment and link to yours, attracting more prospects.

A good place to start is Quora. A neat tactic for getting your voice out there is to spend some time answering peoples’ questions on Quora and providing real, valuable and tangible insights for the specific area you are an expert in.

4. Use long-tail keywords

Don’t just go with the most popular keywords in your market. Use keywords that are more specific to your product or service. In time, Google and other search engines will identify your website or blog as a destination for that particular subject, which in turn will boost your content in search rankings and help your ideal customers find you.

Remember: Ranking on Google is about owning a sphere of influence for a specific niche topic. This blog post, for example, is targeted for those who want specific learnings on increasing organic traffic. We’re not targeting every SEO-related keyword.

5. Get your meta down

The meta title, URL and description are the three key ingredients for an optimised web page or blog post. It’s simple but effective. In fact, all on-page SEO factors are important to get right, but meta descriptions and meta data means you can tell Google exactly what you’re talking about.

We use a plethora of tools, including Yoast SEO plugin for WordPress, HubSpot’s SEO tools and Ahrefs to help us optimise our pages. But it’s not enough to just ‘install a plugin’, you have to work on each page in turn.

6. Consistently create quality content

Try to write and publish as often as possible, but not at the cost of quality! The more quality content – including thought leadership articles and blog posts – you have on your website or blog, the more opportunities you create for organic traffic to come your way.

7. Use internal links

Once you’ve built up a decent back catalogue of content, you can link to it in blogs and on your website, guiding visitors to more relevant content. This can keep visitors on your website for longer, which helps boost your search rankings.

HubSpot call this process Topic Clustering; we thoroughly recommend you watch this short video about topic clustering here:

Don’t, however, overuse internal links; too many and it starts to look like spam.

8. Encourage incoming links

Google prioritises sites that have a lot of incoming links, especially from other trustworthy sites. Encourage clients, friends, family members, partners, suppliers, industry mavens and friendly fellow bloggers to link to your site.

The more incoming links you have, the higher your site will rank because, quite simply, the more authoritative it becomes in the eyes of search engines.

But beware: SEO snake oil salesmen try to trick Google with spammy links from low-reputation sites. Some links can actually damage your SEO.

9. Blow your own trumpet

You can also link to your content yourself, on your own personal blog, Facebook, Twitter, LinkedIn, StumbleUpon etc – no spamming, mind. If people come in from social media and spend time with your content, it is a strong signal to Google that the content is relevant, useful and interesting.

10. Use social media

Build a presence on social media networks like LinkedIn, Twitter, Instagram and Facebook etc. All of these activities help to get your name and website address out on the internet.

Read about how we doubled our social media audience in a week. Add share buttons to your site to make it easy for people to share your content. And write content worthy of sharing.

11. Use data and metrics to optimise results

Use something like Google Analytics to track visitors to your site and blog. Being able to see where they come from and what keywords they searched for allows you to fine-tune your content.

Ultimately, to increase organic site traffic, you need to give your customers what they want – quality advice, information and insight.

Start Up Company Package

Logo Design

5 Logo Design Concepts

Unlimited Revisions

Icon Design

All Final File Formats

Website Design

10 Pages Website Design

Custom Made, Interactive, Dynamic & High End Design

Customized WordPress & PHP Development

Unlimited Stock Images

Unlimited Revisions

Special Hover Effects

Online Appointment/Booking/Scheduling/Online Ordering Integration (Optional)

Multi Lingual (Optional)

Custom Dynamic Forms (Optional)

Signup Area (For Newsletters, Offers etc.)

Mobile Responsive

Up to 15 Professional Email

Google Friendly Sitemap

Search Engine Submission

Complete W3C Certified HTML

Complete Deployment


Stationary Design

Business Card, Letterhead, Envelope Design

MS Word Letterhead Design

Email Signature Design

Social Media Page Design

Facebook Icon Image & Banner Design

Twitter Icon Image & Banner Design

Google+ Icon Image & Banner Design

YouTube Icon Image & Banner Design

LinkedIn Icon Image & Banner Design

Value Added Services

Dedicated Account Manager

100% Ownership Rights

100% Money Back Guarantee

Company Branding

Brand Board with fonts and colour scheme


Was£6000

Now £5000