Categories
Marketing SEO

How to best use Google Apps in your Web Design Agency – Myths and Facts

How to best use Google Apps in your Web Design Agency – Myths and Facts

How to best use Google Apps in your Web Design Agency – Myths and Facts

Google Apps is a suite of apps specifically designed for businesses. Google Apps has been around since 2011, but it’s only in the past couple of years that it’s seen widespread adoption. The primary driver for this is the ease with which Google Apps works from a user perspective. These apps are very intuitive to use and can be integrated seamlessly into any design process. The major downside to using Google Apps? There are no native desktop applications for working with them. That means if you work with other software tools, your workflow won’t be as seamless as it would be if there were more out-of-the-box integrations available. However, there are plenty of advantages when coupled with a Web design Agency. END

 

What is Google Apps?

Google Apps is a suite of email, calendar, and other productivity tools. When you sign up, you’re automatically connected to Gmail, Google Drive, and a range of other tools that can be used to help you work more efficiently and effectively. Google Apps is free to use, and it includes a range of tools for team collaboration, productivity, and more. Google Apps can be used in conjunction with a domain to create a dedicated business email address for employees. This can be useful for businesses with different departments or clients, as well as those that want to use email to communicate with customers and prospects. Business email services can be complex, expensive, or difficult to set up. Google Apps’ services are simple and easy to use, making them an excellent choice for many businesses.

 

Why Use Google Apps in a Web Agency?

Google Apps is a suite of tools that’s been specifically designed for businesses. Some of the main reasons to use Google Apps in a Web Agency are as follows. – Greater Visibility – When you have a dedicated domain, you have a more prominent and trustworthy identity on the internet. This can help increase your visibility in search results, which can be a major roadblock for businesses in the digital age. – Improved Efficiency – The goal of any business is to make money. With a Google Apps account, you can improve your efficiency when it comes to time management, workflow, and communication. Google Apps can easily integrate with other software tools, such as scheduling apps, CRM systems, and accounting tools. This allows you to keep track of your commitments and streamline your business processes. – Increased Security – The Internet is a very open environment. While this can be beneficial in terms of reach, it can also pose security challenges. With a dedicated domain, you can further protect your business by restricting access to certain people and IP addresses.

 

Google Apps Advantages

– Easy to Set Up – Google Apps is very straightforward to set up. Its services are completely free, and there are no subscription fees. All you have to do is sign up for an email account and then add your domain to the account settings page. There are no complicated settings or configurations to complete. This means you can start using the suite immediately after signing up. – Robust Platform – Google Apps is built on an established platform. This allows it to easily integrate with other tools and software, as well as provide an easy user experience. This means you don’t have to spend time learning a new platform or learning the intricacies of how different tools work together. You can focus on running your business. – Multiple Services – As well as Google Drive and Gmail, Google Apps comes with other tools designed to help you manage your workload. Some of these include Google Docs, Sheets, and Slides. These can be used to collaborate on projects, share documents and presentations, and store and manage your work.

 

Google Apps Disadvantages

– Limited Integrations – Google Apps comes with a neat and straightforward user experience. However, this doesn’t mean you can seamlessly integrate it with all other tools. There are a few tools that don’t have native integrations with Gmail, including Mailchimp, Campaign Monitor, and Pipedrive. This can be a big drawback to consider when selecting a platform to use in your Web Agency. – Limited Support – One of the biggest drawbacks of using Google Apps is the lack of support. There is no dedicated Google Apps support team. You’re going to have to rely on third-party support for issues. This means you’re going to have to factor in additional time and budget to resolve issues.

 

Drawbacks to Consider When Using Google Apps

– Limited Integrations – As mentioned above, some tools don’t have native integrations with Gmail. This can pose a major drawback when starting out as a Web Agency. You have to decide which email platform you want to use, and then figure out how to integrate it with your existing email platform. – Limited Support – Google Apps does not come with dedicated support, meaning you’re going to have to factor in additional time and budget to resolve issues. – No Official Adoption – The other drawback to consider when using Google Apps is that there isn’t much mainstream adoption. Many businesses are still hesitant to switch from other email platforms that are more established and popular.

 

Summary

Google Apps is a suite of apps specifically designed for businesses. When you sign up, you’re automatically connected to Gmail, Google Drive, and a range of other tools that can be used to help you work more efficiently and effectively. Google Apps is free to use, and it includes a range of tools for team collaboration, productivity, and more. Google Apps can be used in conjunction with a domain to create a dedicated business email address for employees. This can be useful for businesses with different departments or clients, as well as those that want to use email to communicate with customers and prospects. Business email services can be complex, expensive, or difficult to set up. Google Apps’ services are simple and easy to use, making them an excellent choice for many businesses.

Categories
Branding Graphic Design

A Simple Guide to Designing Your Own Logo

Logo design can be a challenge to get right. Companies invest time and money in logo design, but many end up with an uninspiring or generic result. To help you avoid this problem, we’ve put together a range of tips for designing your own logo. Logo design is about more than just a company’s name: It’s about creating an image for your business that people remember. If you need inspiration for your own logo, check out these examples from real companies. They might give you some ideas for how to design your own logo in the future. If you don’t have experience with logo design, it can feel like an uphill battle. But it doesn’t have to be so complicated. With the right advice, anyone can create their own memorable logo and brand identity as part of their business branding strategy..

 

Step 1: Know your brand before you design

If you’re serious about creating a logo for your company, you have to know your brand inside-out. You have to know the personality of your brand, the tone of voice, what your customers expect from you, and the products or services you offer. By getting to know your brand, you’ll have a better idea of what your logo needs to look like. You can use your existing brand guidelines as a guide. If you don’t have brand guidelines yet, it’s a good idea to create them. Your logo should reflect your brand. There are three main ways to do this: imagery, typography, and color. Your logo should also be simple and clear. The more cluttered and complicated your logo is, the less impact it will have.

 

Step 2: Find a font you love

The next thing you’ll need to do when designing your logo is to find a font that matches your brand and complements your image. A good font can elevate your logo and make it memorable. When you’re choosing a font, you’ll want to consider a few things: What message does the font convey? What associations does the font inspire? What feelings does the font evoke? The first step is to select a font family. You can then choose which individual font is best for your logo. When you’re choosing a font for your logo, there are two things to keep in mind: font type and font size. Your font type should match the tone of your brand and your logo. If you’re not sure which font type to choose, here are some things to consider: Your font size should be appropriate to the size of your logo. You should use a font size that’s easy to read and shows your logo in the best light.

 

Step 3: Pick your colors

Your logo comes with a set of colors that help to define it. Most logos contain one primary color and one or two secondary colors. Your primary color should be the main color in your logo. It should be the brightest and most noticeable color in the image. It should also be found in the other elements of your logo, such as your font and border. Your secondary colors can be used in smaller amounts. They can be found in the accents of your logo and maybe in a small part of the primary color. Your logo’s color palette should be consistent with the rest of your brand. You should use colors that suit your business and reflect your personality.

 

Step 4: Sketch your logo

Once you’ve chosen a font, chosen your colors, and selected a font size, it’s time to sketch your logo. A sketch is simply an outline of your logo. You can sketch your logo on paper or with software like the Logo Design Studio. Once you’ve sketched out your logo, you can make any changes before you move on to the next stage: creating your logo. A sketch is such a basic way of designing a logo that you may be wondering why we’ve included it in our logo design tips. Well, simply put, it’s a very important step! It’s this step that will give you the chance to look at your logo design from a different perspective – from a higher level.

 

Step 5: Choose and add colors

Once you’ve sketched out your logo, it’s time to select the colors for your logo. You should choose a primary color for your logo, along with one or two secondary colors. If you have a dark logo, you can choose two lighter colors as secondary colors. Your logo’s primary and secondary colors should be consistent with the rest of your brand. They should also be consistent with the fonts you’ve selected. There are various ways you can use your logo’s colors in your marketing materials. You can use them on your website and social media platforms, in your email marketing, and on packaging, brochures, and posters. By bringing the colors of your logo into other aspects of your business, you can establish a consistent brand that people easily recognize.

 

Step 6: Wrapping up

Once you’ve completed these logo design tips, you can add your logo to your website, business cards, and marketing materials. You can also create a color palette based on your logo’s colors and use them in similar ways. You’ll probably want to redesign your logo from time to time. This is completely normal. You may find that your logo doesn’t reflect your brand as well as it once did. You may want to change your logo so it’s in line with the latest trends. Or you may want to change your logo because you’ve received feedback from customers that they want a new look. Your logo doesn’t just have to be for your business. You can use your logo to show support for a cause or other issue that’s important to you. You can use your logo to design posters and flyers, create merchandise, and even make signs.

Categories
Branding Marketing SEO

The Truth about Facebook: 7 Ways to Dominate Your Market

The Truth about Facebook: 7 Ways to Dominate Your Market

Facebook is the world’s largest social media platform with over 2 billion active users and almost 1.5 billion daily users. This means that an insane amount of people use Facebook to connect with friends, family, and strangers. With over 1.39 billion monthly active users on the site as of June 2018, Instagram remains the most popular photo-and video-sharing app worldwide. The rise in popularity of social media networks has put businesses under a microscope like never before, forcing them to take a good look at how they are incorporating these tools into their marketing strategy. However, there are pros and cons to using any type of social media for your business or brand – including Facebook. It all depends on how you use it for your company’s benefit. Let’s explore some important truths about Facebook so that you can leverage its potential for your business or brand without compromising your personal identity or safety.

 

1. Facebook is free and will always be free.

Although Facebook has been criticized for the ways in which it collects and sells user data, the platform itself is free. This means that businesses of all sizes can build a social media presence and not have to worry about breaking their budget. In fact, when it comes to advertising and promoting your brand, product, or service on Facebook, you don’t have to spend a dime to get started. Facebook offers a wide range of tools that are free to use and can be extremely effective if implemented correctly.

 

2. Organic reach on Facebook is virtually non-existent.

In a nutshell, organic reach on Facebook is virtually non-existent. What this means is that unless your posts are being boosted by paid advertising, the majority of your fans won’t see your content. On average, a post made by a brand or business page will reach 6% of their fans. This is due to Facebook’s algorithm, which seeks to show users only the content that they are most likely to engage with and respond to. To do this, Facebook tallies up user engagement and reactions for every post and then determines which posts to show to each user.

 

3. Facebook ads are expensive – but they work.

When it comes to growing your social following and increasing your likes and shares, it’s important to understand that Facebook ads work. In fact, many businesses have seen success with boosting their social following, shares, and engagement by spending a small amount on Facebook ads. The trick to succeeding with Facebook ads is to create highly targeted ads that offer value to your target audience. This means that you must have a strong understanding of who you are trying to reach and what, exactly, you want them to do after seeing your ad.

 

4. You cannot currently manually add sponsored content to your FB Ads` campaign.

When you create a Facebook Ads campaign, you have the option of adding sponsored posts as part of your ad. This sponsored content will then appear on the news feeds of your target audience. When you add these sponsored posts, you have the option of manually putting in the headline, copy, and photo for the post being sponsored. However, you cannot add the URL associated with the post.

 

5. Audience targeting for Facebook Ads is essential to success.

When creating your Facebook Ads campaign, you will be prompted to select your target audience. This is where you will select your target market, the demographics of your ideal customer, and the geographical location of your target audience. Facebook will then use these details to determine which users see your ad. This is why it’s essential to select the correct target audience for your Facebook Ads campaign. If you select an audience that isn’t interested in what you have to offer, your ads will have a low click-through rate and won’t generate any conversions.

 

6. A small budget can still have a big impact with the right strategy, audience and ad creative.

When Facebook first became popular, businesses had to spend thousands of dollars on ads in order to get their name out there. Today, it’s possible to spend as little as $5 on a single ad and generate a significant amount of traffic and leads. The key to using Facebook ads effectively for your business is to make sure that you are targeting your ideal customers and creating ads that compel them to click on your ad and visit your website or landing page.

 

7. Sponsored Stories have the potential to be very effective with the right ad creative and strategy

Sponsored stories are a type of Facebook ad that allows you to share your content with a wider audience. This can be especially useful if you’re trying to reach new customers or clients who aren’t already following your page or brand. The tricky part of sponsored stories is finding the right audience to share your post with. It’s important to select an audience that is likely to engage with your sponsored story and share it with their network. If you have the right strategy and creative for your sponsored stories, they have the potential to be very effective for your business. Conclusion Facebook is the world’s largest social media platform with over 2 billion active users. With over 1.39 billion monthly active users on the site as of June 2018, Instagram remains the most popular photo-and video-sharing app worldwide. When it comes to advertising and promoting your brand, product, or service on Facebook, you don’t have to spend a dime to get started. Facebook offers a wide range of tools that are free to use and can be extremely effective if implemented correctly. When creating your Facebook Ads campaign, you must select the correct target audience and create ads that compel your audience to click on your ad and visit your website or landing page. A small budget can still have a big impact with the right strategy, audience and ad creative. When you’re ready to advertise your business on Facebook, be sure to select the right ad type and audience so that you can start reaching new customers, building brand awareness, and increasing your sales as quickly as possible.

Categories
Web Design

How to Build a Website in 5 Simple Steps Using WordPress

How to Build a Website in 5 Simple Steps Using WordPress

Building a website from scratch is no small feat. In fact, it can be downright overwhelming if you’re not familiar with all the ins and outs of the web world. That being said, building your own website isn’t as difficult as you might think. With the right tools and resources, creating your own site doesn’t have to be intimidating or stressful. There are many simple ways to build a website using WordPress in just a few steps! Whether you’re just getting started and want to learn more about why and how you should build your own website or you’ve already begun building your site and need some guidance on where to go next, this article has everything you need to know about building a website with WordPress.

 

Why build a website?

Building a website has many benefits. It helps you build a strong online presence, which is important if you want to build a successful business. It also gives you the opportunity to create a lasting impression on your readers by giving them a place to go for helpful, high-quality information. Finally, building your own website can lead to more business opportunities, like getting your content republished on other sites or even earning money from your site through advertising or e-commerce. Building a website can be a great way to start a freelance business or promote yourself as an expert. You can use your website to sell your products or services, build an email list, and share your knowledge with the world. There are many different ways to use a website to make money and promote yourself. Building your own website can be a great first step in getting your online presence off the ground.

 

How to build a WordPress website

If you’re new to building websites, the best place to start is by choosing a platform like WordPress. It’s one of the most popular blogging platforms, with over 60 million websites currently using the software. Building your website with WordPress can be a lot of fun and extremely rewarding, especially if you’re the type of person who likes to be in control of their own content and editorial calendar. There are many different ways to go about building your website with WordPress. Here are the five basic steps you should follow to start building your own website with WordPress. First, you’ll want to choose a web host. A web host is essentially the company that will be storing and distributing your website online. They’re essentially the “backend” of your website that no one will ever see, but they play a crucial role in making sure your website is always up and running. Once you’ve chosen your web host, you’ll want to install WordPress. This is a very simple process and can be done in just a few minutes. Once you’ve installed WordPress, you can start building your website by adding your content and installing WordPress plugins. You’ll also want to begin thinking about branding and coming up with a design that you like. Once you’re happy with all of the work that you’ve done on your site, you’ll want to start promoting it so that people can start seeing what you’ve created!

 

Step 1: Choose a WordPress theme

Once you’ve built your website, the next step is to choose your WordPress theme. A WordPress theme is essentially the design and layout of your website. It’s the first thing readers will see when they visit your site, so it’s important to choose a theme that you like and that represents your brand well. There are many different WordPress themes to choose from, which can make this part of the process more difficult. Start by creating a list of the qualities you’re looking for in a theme. Do you want something clean and simple, or would you prefer a theme that is more visually appealing and “flashy”? Do you have a color scheme you plan on using for your brand or website? Every website is different, so it’s important to choose a theme that works best for you. Once you’ve found a theme that you like, you can install it on your website, and you’re one step closer to having a fully-functional website!

 

Step 2: Add your content

Now that you’ve chosen your WordPress theme, the next step is to add your content. Whether you’re creating a blog or website, it’s important to have a good amount of content on your site. Readers like to see that there’s a ton of information and resources available on your site, which is why it’s important to add as much relevant content as possible. There are many different ways to go about adding content to your website, but it’s important to start as soon as possible. Whether you’re creating a website or blog, it’s a good idea to have a majority of your content created before you launch the site so that readers can start visiting your site right away. It’s also a good idea to come up with a content calendar so that you can stay on track.

 

Step 3: Install WordPress plugins

Now that you’ve chosen your WordPress theme and added your content, the next step is to install WordPress plugins. A WordPress plugin is a piece of software that extends the functionality and features of your website. They allow you to do things like add lead magnets, create quizzes, and more. There are many different types of WordPress plugins available on the internet, which can make it difficult to choose the right ones for your site. Start by creating a list of the features and functions you’d like your website to have. Do you want to add a lead magnet? Add an opt-in form? Create an ebook library? Every website is different, so it’s important to choose the right plugins based on your specific needs. It’s also a good idea to only install the plugins you really need. Having too many plugins on your site can actually slow it down and cause your website to crash.

 

Step 4: Customize your WordPress theme

Now that you’ve chosen your WordPress theme, added your content, and installed the right plugins, it’s time to customize your WordPress theme. This is the fun part! Once you’ve installed your WordPress theme, it’s easy to edit the colors, fonts, and more. It’s important to make your website stand out from the crowd, which is why it’s so important to customize your theme. There are many different ways to go about customizing your theme, but the most important part is to make sure it represents your brand. You can do this by choosing colors that match your brand, picking fonts that represent your brand, and editing images and images as well. It’s important to make sure that everything ties in together so that your website looks cohesive and readers get a sense of your brand from the second they land on your site.

 

Step 5: Grow your website’s reach

Now that you’ve built your website and customized your WordPress theme, it’s important to grow your website’s reach. You can do this by promoting your website and encouraging people to visit it. There are many different ways to do this, including reaching out to people on social media, joining online groups, and more. There are many ways to promote your website and encourage people to visit it. You can reach out to people on social media, join online groups and forums, create guest posts, and more. Once you’ve built your website, it’s important to get it out there so that as many people as possible can see it and visit it often.

 

Conclusion

Building a website can be a daunting task, but it doesn’t have to be. By following these five simple steps, you can create a website from scratch that represents your brand and what you have to offer in the best way possible. Building a website can be beneficial for your business or freelance career, and it’s a great place to store valuable information that you can use to share your knowledge with others. Building a website also gives you the opportunity to create a lasting impression on your readers by giving them a place to go for helpful, high-quality information.

Categories
Web Design

A Brief Look At Elementor

A Brief Look At Elementor

In case you haven’t known. Elementor is a page builder plugin for WordPress. A page builder allows you to create a beautiful web page without having to deal with either HTML or CSS. A page builder — including Elementor — comes with a visual editor where everything is drag and drop.

Elementor itself is released as a freemium plugin. The pro version (costing $49 per year), comes with the following key features.

Theme Builder

Popup Builder

WooCommerce Builder

Marketing Tools

Form Builder

Extra widgets

We have created a comparison article between Elementor Free vs Elementor Pro to allow you to learn more about the advantages you will get with Elementor Pro.


Preparation

In this example, we will demonstrate how to create a digital agency website. The website will consist of 5 main pages as follows:

Homepage

About page

Contact page

Service page

Clients page

We will also create the 404 page, the header, the footer, a single post template, and a popup. Elementor itself offers template kits. A template kit is a set of Elementor templates with a consistent design concept. A template kit is designed for websites on a specific niche. We will use the Digital Agency template kit in this example.

Before getting started to create a website with Elementor, you certainly need a domain and hosting first. Here are the things you need to prepare to create a website with Elementor.

Domain+Hosting

A domain is an address where people can access your website (i.e. yourwebsite.com), while hosting (web hosting more precisely) is a place where your website is installed. A .com domain typically costs between $8 to $13 per year. For the hosting, you can use a plan according to your needs.

While you can use shared hosting, we strongly recommend you use managed WordPress hosting as it is designed specifically to handle WordPress-based websites. The infrastructure of a managed WordPress hosting is optimized for WordPress, including server configuration. With managed WordPress hosting, you don’t need to handle the site optimization and security yourself as the jobs are handled by the associated hosting provider. Bluehost is one of the prominent web hosting providers that offer managed WordPress hosting.

You need to use the pro version Elementor to create a custom header, custom footer and other theme parts we have mentioned earlier above. There are five plans offered by Elementor for the pro version. You can visit its official site to learn more. If you want to create a website for your own business, you can choose the ESSENTIAL plan which costs $49 per year.


Getting Started

Install WordPress

Once everything is ready, you can start creating your website. The very first thing you need to do is install WordPress first since it is the core component of the website we are going to create. The detailed steps to install WordPress are varied depending on the panel offered by your hosting provider.

If you use SiteGround, you can read this article to learn how to install WordPress. If you use a hosting provider that uses cPanel, you can read this article.

Install Elementor Pro

You can get Elementor Pro on its official website. You will have access to the ZIP file of Elementor Pro after completing the purchase. To install Elementor Pro to your website, login to your WordPress dashboard using your username and password. Go to Plugins -> Add New. Click the Add New button on the top side and select the ZIP file of the Elementor Pro you have downloaded and click the Install Now button to install it on your WordPress.

Activate the plugin right away once installed.

After activating the Elementor Pro plugin, you will be directed back to the plugin manager of WordPress and you will see a Connect & Activate button on the upper-right side. Click this button to activate your Elementor Pro.

Note: Elementor Pro requires Elementor Free. You can download Elementor Free on the official plugin directory of WordPress.

Create the Core Static Pages of Your Website

Once your Elementor Pro is active, you can start creating the static pages for your website. In our case, the static pages we will create are: Homepage, About page, Contact page, Clients page, and Services page.

— Homepage

Create a page (Pages -> Add New) and edit it with Elementor. Give this page a name like “home”, “homepage”, or “front page”.

Set the page layout by clicking the gear icon on the bottom-left corner on the left panel. Set the page layout to Elementor Full Width.

Since we want to create the website from the Digital Agency template kit, click the folder icon on the canvas area to import the homepage template of the Digital Agency template kit.

Under the Pages tab on the template library, type “digital agency” on the search box and select the homepage template. Click the Insert button to open it in the Elementor editor.

Tailor the content by replacing the default content with your own content. You can click each widget to edit then go to the left panel to edit the content. Clicking a widget will turn it into an editing mode.

Once done tailoring the content, click the PUBLISH button on the left panel to publish the page. You can also preview it first by clicking the eye icon.

Once your homepage is published, go to Settings -> Reading. Set the homepage display to a static page and select the homepage you have just created from the dropdown menu and click the Save Changes button.

— About Page

Create a new page (Pages -> Add New) and edit it with Elementor. You can give this page a name like “about” or “about us”. Click the gear icon on the left panel and set the page layout to Elementor Full Width.

Click the folder icon on the canvas area. Under the Pages tab, type “digital agency” on the search box. Select the about page and click the Insert button to open it in the Elementor editor.

Tailor the content as you did on the homepage and publish the page.

— Contact Page

Create a new page and edit it with Elementor. You can give this page a name like “contact” or “contact us”. Set the page layout to Elementor Full Width.

Click the folder icon on the canvas area to open the template library. Under the Pages tab on the template library, type “digital agency” on the search box. Select the contact page and click the Insert button to open it in the Elementor editor.

Tailor the content. Once done, publish the page

— Clients Page

The Clients page is used to showcase the clients your company has worked with. Create a new page and edit it with Elementor. Give this page a name like “Clients” or “Happy Clients”. Set the page layout to Elementor Full Width.

Click the folder icon on the canvas area to open the template library. Under the Pages tab, type “digital agency” on the search box. Select the Clients page and click the Insert button to open it in the Elementor editor.

Tailor the content. Once done, publish the page.

— Services Page

The Services page is used to display the services offered by your company. Create a new page and edit it with Elementor. Give this page a name like “services” or “our services”. Set the page layout to Elementor Full Width.

Click the folder icon on the canvas area to open the template library. Under the Pages tab, type “digital agency”. Select the Services page and click the Insert button to open it in the Elementor editor.

Tailor the content. Once done, publish the page.

Create the Theme Parts

If you’ve ever noticed, most WordPress themes consist of the following parts:

Header

Footer

404 Page

Single Post Template

Some themes might have several other parts, depending on the complexity of the theme. The theme builder feature of Elementor allows you to create the parts above and we will create them on the website we are creating. In addition, we will also create a single post template and a popup.

— Header

We will use the header to place the site logo and the main menu. Before you start creating the header, you need to create a menu first. To do so, go to Appearances -> Menu. Click the create a new menu link to create a new menu.

Give your new menu a name and click the Create Menu button.

Add the items to your menu on the Add menu items section. You can add pages, posts, categories, or custom URLs to your menu. To add items to your menu, simply tick the items you want to add and click the Add to Menu button. Add the pages you have created above. Don’t forget to click the Save Menu button to save your new menu.

Once done creating the menu, go to Templates -> Theme Builder. On the Theme Builder screen, click the Header tab on the left panel and click the Add New button to create a new header.

Under the Blocks tab on the template library window, type “digital agency” on the search box to find the header of the Digital Agency template kit. Click the Insert button to open it in the Elementor editor.

Change the default site logo with your own site logo. To do so, click the Image widget to turn it into an editing mode. Upload your logo by clicking the image selector on the left panel.

Next, replace the default menu with the menu you have just created. To do so, click the Nav Menu widget to turn it into an editing mode. Select your menu from the dropdown menu on the Menu section on the left panel.

If you want to delete the phone number on the header, simply right-click and select Delete.

Click the PUBLISH button on the bottom side on the left panel to publish your header. You will be asked to set the display condition. Simply click the ADD CONDITION button to set the display condition.

By default, your header template will be applied to the entire website. If you want your header template to be applied to the entire website, you can simply click the SAVE & CLOSE button. Conversely, if you want your header to be applied to the specific page(s) or post(s), select the page(s) or post(s) from the dropdown menu before clicking the SAVE & CLOSE button

— Footer

Same as the header, you can go to Templates -> Theme Builder to create the footer. Go to the Footer tab on the left panel and click the Add New button to create a new footer.

Under the Blocks tab on the template library window, type “digital agency” on the search box to find the footer of the Digital Agency template kit. Click the Insert button to open it in the Elementor editor.

If you don’t find the footer template, scroll down your mouse to the bottom. The footer of the Digital Agency template kit consists of the site logo, email subscription form, and social media icons.

Replace the default site logo as you did on the header template above. Next, edit the URLs of social media icons. To do so, click the Icon List widget to turn it into an editing mode. Enter the URL of each social media platform on the left panel.

Click the Form widget to turn it into an editing mode and tailor the settings. Elementor support integration with several email marketing services, including Mailchimp, MailerLite, and GetResponse. You can read this post to learn more about how to integrate Elementor with an email marketing tool.

Click the PUBLISH button to publish your footer template and click the ADD CONDITION button to set the display condition. Same as the header, your footer template will also be applied to the entire site by default. To apply your footer template to the specific page(s) or post(s), select the page(s) or (posts) from the dropdown menu and click the SAVE & PUBLISH button.

— 404 Page

To create the 404 page, go to Templates -> Theme Builder. On the Theme Builder screen, go to the Error 404 tab on the left panel and click the Add New button.

Under the Blocks tab on the template library, type “digital agency” on the search box to find the 404 page of the Digital Agency template kit. Click the Insert button to open it in the Elementor editor.

Click the PUBLISH button and set the display condition. Make sure to select 404 Page and click the SAVE & PUBLISH button.

— Single Post Template

Go to Templates -> Theme Builder to create the single post template. On the Theme Builder screen, go to the Single Post tab on the left panel and click the Add New button.

Under the Blocks tab on the template library window, type “digital agency” on the search box to find the single post template of the Digital Agency template kit. Click the Insert button to open in the Elementor editor.

Click the PUBLISH button and set the display condition. By default, this template will be applied to the entire website. This also means that every time you write a new blog post, the new blog post will be posted with this single post template. If, for a certain reason, you want to apply the single post template for a specific category, simply select the category from the dropdown menu before clicking the SAVE & CLOSE button.

— News Page

We will use the News page to display the latest blog posts on your website. You can use any name for this page if you want. “Blog”, for instance.

To create this page, go to Templates -> Theme Builder. Go to the Archive tab on the left panel and click the Add New button.

Under the Blocks tab, type “digital agency” on the search box to find the archive page of the Digital Agency template kit. Click the Insert button to open it in the Elementor editor.

Click the PUBLISH button and set the display condition. You can control the archive types that appear on this page by setting the display condition. For instance, if you want to display the posts archive only, you can set the display condition to Posts Archive. And click the SAVE & CLOSE button.

— Popup

If you notice, each page template of the Digital Agency template kit has an envelope icon on the bottom-left corner. This icon is used to display the popup of the template kit. The popup itself is intended to collect the data of your potential clients. If you don’t need this popup, you can simply delete the envelope icon on each page template.

Conversely, if you want to use the popup, you can create the popup first. To do so, go to Templates -> Popups. Click the Add New button, give your popup a name and click the CREATE TEMPLATE button.

Under the Popups tab, type “digital agency” on the search box to find the popup template of the Digital Agency template kit. Click the Insert button to open it in the Elementor editor.

Click the PUBLISH button. On the appearing popup, click the NEXT button to set the trigger.

We will use the on-click trigger to display the popup so enable the On Click option and click SAVE & CLOSE.

Your popup is ready to use. Next, edit one of the pages you have created (the homepage, about page, contact page, services page or clients page) with Elementor and click the envelope icon to turn it into an editing mode. Click the wrench icon under the Link section and select the popup you have just created.

Update the page. Repeat the steps on other pages where you want to display the popup on.

Congratulations! You have just created your website.

Categories
SEO

How any company can use Google Pay Per Click

How any company can use Google Pay Per Click

As opposed to other forms of advertising, with PPC you only pay when people click on your ad. Unlike other advertising strategies, PPC relies on a pay-per-click model in which advertisers only pay if somebody clicks on their ad.

That is the preferred method for online advertisers, because they don’t want to just display ads, they want people to take action.

Subconscious PPC tricks

There are many ad networks but some are more popular than others.

AdWord is the most popular network, and you can use it to run ads on the search results, private websites, and more.

Bing’s PPC is on par with Google.

You can also advertise on Facebook by purchasing their PPC advertising model. Marketers enjoy using this advertising platform because it is inexpensive.

To add variety to your ads and make your page more appealing, you should use PPC display ads that stand out from text-based ads.

Retargeting campaigns are a way to catch customers that have already seen your website before. This is something you should consider while doing PPC marketing.

Why Blogging is So Much More Cost Effective

The PPC Cost

How to set up Google PPC campaigns

Higher demand for car insurance ads leads to higher prices. If you want your ads to pop up more on searches for car insurance, it’ll cost more than advertising for Saint Ignatius.

As more advertisers are bidding for these keywords, the cost per click has increased.

The cost of a PPC campaign is variable. If you are worried about the budget, most advertisment networks let you specify one in the settings that will not get out of control.

For example, you might set up a budget of $100 per day and once you’ve reached this amount, the ad network will turn off your ads for the rest of the day to stop you from spending any more.

Google Pay Per Click

PPC campaigns require more than just putting money into a platform and waiting for sales, there are several different parts that make up a PPC campaign.

The campaign is at the top of the hierarchy. You might, for example, have an advertising campaign based on a holiday theme.

Ad groups are a grouping of related ads, like one that promotes gag gifts for the holiday party, and another that promotes Christmas cards.

Your keywords should be related to the content of the ad. The relevance will affect how Google places your ads.

You will want to run text in your ad that attracts readers. You will usually want to enlist the help of a professional copywriter when creating ad text.

Landing Page: The landing page is what people will land on after clicking on your advertisement. It should also be relevant to your keywords.

How does the auction behind PPCs work?

Dynamic pricing, the open auctions of Ad Words and the wide range of competitors mean that you should search beyond generic advice like “raise your bid” or “start a campaign,” to find an effective strategy.

Bidding for keywords

Your ad placements are determined by two factors: your bids and the quality of your ads.

The quality of your blog post can be determined by Google’s relevance score, the landing page relevance, and the click-through rate.

The more you bid, the higher your rank.

The higher the quality of your ads, the higher they will rank on search engine results pages.

Just be aware that the monetary amount you pay is different than the bid.

Google calculates your payment based on the quality of the ad divided by the rank of the next highest bidder. If your quality score is 5 and the ad rank of the next highest bidder is 6, then you’ll pay 90% (5/6 + .01)

A Few Steps to Learn How Google Pay Per Click Works

Implement a Google PPC Campaign

Make sure to use PPC together. If you don’t, you may find that you struggle with it.

Online advertising can be risky without a guide. There are too many ways to lose money.

Locate a company that can help you find the best ad network for your brand, as well as working on ideal ad copy, bidding strategies and testing. Competition is key so do plenty of research to determine where your niche markets are before you start.

It’s time to work with a reliable PPC company when you want to advertise online, in order to keep your business profitable.

Categories
SEO

How to make a sitemap

How to make a sitemap.

Google’s Googlebot crawls the web and ranks websites. This crawler has two primary functions.

Web crawlers like Googlebot update search results based on how pages are connected.

If you care about organic traffic, then Google bots will be able to understand your site better with sitemaps.

Search engines use sitemaps to find, crawl, and index content.

Tips on how to create a sitemap

In order for Google to identify your web pages, a sitemap is important. It provides Google with a list of your site’s pages and also allows Google to find pages when the site is new and has little external backlinks.

If your site has more than one million pages, then Google might have trouble finding them. In this case, you need to be sure that your internal navigation is well-organized and that the site has a lot of external links.

How a sitemap applies two goals: one vertical and one horizontal

How to ensure that Google crawls and indexes every page

Updates to your website’s structure and content are important for search engine bots.

Google can also discover pages on your website that are not linked to other pages.

An HTML sitemap can be useful, if the website is vast and linking is primarily based on topics or listings. The large site will benefit from having an HTML page that helps sort out links and organize content.

How can XML sitemaps make website searchable

You can use XML sitemap generators to generate XML sitemaps for your site or you can use WordPress plugins to include this feature. You can read more ways of adding XML Sitemaps to your WordPress site here.

Increase Google page rankings with Rank Math plugin

There may be errors on your website if you use the basic WordPress sitemap. You can change this setting with PHP coding skills.

To ensure that your website has a SEO score, we suggest installing the Rank Math plugin so you can design an XML sitemap. It’s one of the most convenient WordPress SEO plugins out there and includes many features to boost your ranking online.

You can configure Rank Math through their setup wizard. The wizard prompts you to input information such as your site’s sitemap and the type of language your site is using.

How to setup a sitemap with Rankmath

If you don’t use the set up wizard, you can still access the Sitemap settings from the Rank Math menu on the sidebar.

How Rankmath recognizes your website

How to set up a sitemap

Sitemaps, who knew they were so hard to set up?

There’s an in depth rank math guide to creating sitemaps that’ll allow you to set each parameter in detail.

How to use Screaming Frog to create an XML sitemap

Screaming Frog can identify on-page SEO mistakes, and then notify you of the issue.

Regardless of any website’s particular needs, Screaming Frog can create XML sitemaps that will get visibility of your website to search engine crawlers.

Screaming Frog will crawl your website and generate a sitemap for you in minutes.

Your next step is to upload the sitemap. Login to Google Search Console and supply them the URL of the sitemap so that they can save it and index it flexibly.

How to use HTML sitemaps (for search engine crawling)

HTML sitemaps are for users to read, and XML sitemaps are for bots to crawl and map the site.

Google suggests adding an HTML sitemap to your website if you want to provide a user-friendly navigation system. It is likely that your menu can handle the job on its own, but it doesn’t hurt to add one. This will generate a map of all content in a convenient way for visitors.

The three ways in which you can add a HTML sitemap to your site

Make a simple sitemap with the Simple Sitemap plugin

Simple Sitemap is a WordPress plugin that makes it easy to create an HTML sitemap for your site.

You can install Simple Sitemap by searching for it in the Plugins > Add New menu.

To create a new page for your sitemap, navigate to Pages > Add New. For the new block in the editor, select Simple Sitemap.

What is the best way to create a sitemap

How to add HTML sitemaps to your website

You can include a link to that page in your footer so your visitors can find it.

How to use a shortcode in Simple Sitemap

Simple Sitemap also lets you use a shortcode, which is great for outputting dynamic content inside your posts and pages. It’s more important that shortcodes work with the Classic Editor, unlike content blocks.

Learn how to make a sitemap

Review of how to use shortcodes

Copymatic has customizable shortcodes, which you can simply copy and paste into the text editor to replace the default text.

What is a sitemap?

Learn about SiteMaps

You can create a single or multi-layered sitemap.

Embed a sitemaps on your blog

If you don’t want to use a plugin, visit the XML-Sitemaps.com generator.

With a WordPress plugin, you can easily embed your site map page into your sidebar.

What sitemaps are, and why you need them for SEO

There is more than just keywords that go into SEO. You also need to make sure your site is accessible and easy for the search engines to crawl.

Using the Rank Math plugin, create a sitemap of your website then upload it to Speed Tools.

It can be difficult to rank for keywords after publishing posts for the first time, but if you republish old content you might get a boost.

Categories
SEO

How to stay relevant

How to stay relevant

To stay relevant, businesses need to optimize their online presence for local searches. 80% of consumers are searching for information with the goal of purchasing locally and any business that is not on the first page is missing out on potential customers.

To avoid penalties for using dynamic numbers, it is important to have your local address and name on file. Pursuing a NAP consistency will help you rank higher.

What is Local SEO and how does it work?

Google implements online citations with addresses and business social media profiles to guide local searches. Keyword research should be updated to ensure that the queries are specific to the consumer’s location.

Local searches are different from other kinds of searches because local searches have a higher purchase intent. For example, Burke Research found that 75% of all local searches resulted in an offline store visit within the next 24 hours. Furthermore, most people who conduct the search are on-the-go and do it via their smartphones. Consequently, businesses that rank highly in these searches will profit from increased passing trade.

What can small businesses do to rank higher on local searches?

How to Market Your Business Locally on Google My Business

With a Google Business profile, your company could be at the top of several local search results and maps. All you need to do is provide important information on contact information and location.

You can improve your profile and its performance in local searches by following these steps: having your company verified to show up on Google My Business, publicly responding to customer feedback on Google, and posting from your account.

Local SEO and NAP Consistency

The other local ranking factors

There’s a lot more to local SEO than rankings. Paid ads, citations, active social following, and backlinks are all different ways you can improve your company’s local SEO.

To improve your local SEO, make sure you optimize your site by improving on-page SEO and obtaining backlinks from high authority sites.

Why NAP consistency is important for SEO

What Is NAP Consistency?

Accurate NAP information is essential for local SEO. White spark helps you find all of your citations, and if there are any duplicates, delete the old ones to avoid confusion and harm to your local SEO.

What’s up with Local SEO and NAP Consistency?

As with your Google My Business Profile, NAP consistency ensures that Google will perceive your business as genuine. Google doesn’t want to give out your details without making sure everything about your business is accurate and up-to-date.

The citation mentions online that confirming the same business name, address, and phone number is a signal for trusting the information. Citations with inconsistent NAP details will undermine your local SEO efforts.

The effect of a dynamic phone number on your local SEO

Learn about dynamic numbers and their roles in local SEO

To start, I’ll explain what dynamic numbers are. Dynamic digits are numbers dynamically inserted into ads or landing pages in order to determine where the lead is coming from. As your marketing channel changes, dynamic digits will change as well.

Learn how to adjust NAP with dynamic numbers

If Google finds numbers in other places, they can affect your SEO. This is caused by inconsistency in the NAP details of your business.

How do you track links without affecting your NAP?

Using a call tracking service won’t decrease your NAP, and isn’t detrimental to your search engine rankings. Call tracks use methods, such as dynamic numbers and JavaScript, that protect your NAP.

If a phone number is displayed on your website, then the visitor must have clicked on an ad that was provided by the same marketing source. If a tracking code links the billboard to a specific advertisement, then only users who are in that campaign will see the number. The way it works is that the phone number will only be displayed if a user has come from the original advert.

Categories
SEO Web Design

HOW CAN I KNOW IF A WEBSITE IS BLACKLISTED BY GOOGLE SAFE BROWSING?

If you’ve ever tried to visit a website and seen a red warning page, that means that the website was blacklisted by Google Safe Browsing. Google Safe Browsing is automatically turned on in the browser for most people. When sites get blacklisted, most of the time it’s because they’re fraudulent or contain malware. Sometimes mistakes happen and safe websites can also end up on the blacklist; in this case you can manually bypass the message and visit the website anyway but at your own risk.

How to make sure Google Safe Browsing Service is turned on

To check if you’re using Google Safe Browsing, open up Settings. If you’re using Chrome, make sure you have a noter next to “Protect you and your device from dangerous sites”. If you’re using Firefox, double check that the boxes next to “Block reported attack sites” and “Block reported web forgeries” are checked. To make sure that Google Safe Browsing is turned on for Safari on your iPhone, just open Settings, go to Safari, and make sure the toggle next to Fraudulent Website Warning is switched on. Finaly, if you’re using Safari on a MacBook, just open Settings go to Security and make sure the box next to “Warn when visiting a fraudulent website” is checked.

Categories
Marketing SEO Web Design

Picking the right domain name?

Picking the right domain name?

Your domain name is the first step to creating a website. Your domain name determines what someone types in to find your site. Dissecting a domain name between a subdomain, second-level domain, and top-level domain, for instance, “myname.yourdomain.com,” will help you create the right path to take.

• subdomain – www

• Second-level domain – one

• top-level domain – .com

The second-level domain is the most important part of your domain name. This is your unique brand name.

A unique extension is an important part of having a successful website. It is also important to people searching for you as well as search engines.

Which domain extension should I use?

Domain extensions may not always be the best solution, and we can help you choose what extension is best for your goals. .com has been popular, but it might not always work for you, as there are many options to choose from.

We have the best domain extension available for you to use.

On this page

•            What domain is best for my company?

• Different Types of Domain Extensions

• Should I register a gTLD or a ccTLD?

What should you know about picking a domain?

How are domain extensions categorized?

There are two types of domain extensions: gTLD and ccTLD. Generic top-level domains are more general, and country-code top-level domains are more specific.

What is a top-level domain?

A top-level domain (TLD) is the last part of a website’s address. It is traditionally a type of generic domain dating to the birth of the internet, with a few hundred options available today. A TLD usually conveys meaning such as “com” for commercial sites or “info” for information sites.

Examples of Generic Top-Level Domains

.com domain name vs .co domain name

How to choose the right domain extension?

There are also country specific domain extensions. These give the user a direct indication of which country your business is located in. For example, you could choose .uk for UK businesses.

Examples of country code top-level domains

•  To get a domain in Australia

Learn which domain name to get

Should I register a domain with a gTLD or ccTLD?

The domain extension you want to register depends on the purpose of your website, the audience you want to reach, and whether that domain name is already taken.

If you’re struggling to decide on a domain extension, consider what kind of site you’ll be using it for. Below, we explored the benefits of each type and which extensions work best for those needs.

The advantages of registering a domain related to your website

To reach international audiences, register a generic TLD to create subfolders or subdomains for each language.

If you have any international ambitions whatsoever, it is a great idea to get a .com domain name. With over 50% of all websites on the internet using a .com domain extension, it will be the most popular domain.

Benefits of registering a TLD

If you do not have a global audience, using a country code TLD is the best option. Some countries may only allow certain domains if the applicant is located in the country. It is important to keep in mind that some country code TLDs only allow certain types of applicants.

Consider newer domain extensions to find the right one

With the addition of new domain extensions, you now have more options for registering your domains. The. club and .online domains are excellent choices if you’re in need of a unique or catchy domain name.

Choosing the right domain extension

Registering to different domain extensions gives you more protection from your website getting attacked by malicious bots. You can redirect all other websites to one primary URL address, essentially housing everything under one roof.

It’s not easy to select a domain name for yourself, We can help. Call Geeky Designs on 0151 4939493

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Logo Design

5 Logo Design Concepts

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10 Pages Website Design

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