First impressions count, you know that of course but do you realise it applies to your website too? You probably do but put it to the back of your mind so you can concentrate on the running of your business. The problem is, if your website design is lacklustre then you may not have a business at all, not for long at least.
Did you know, for example, that according to a study conducted in 2017 94% of all website visitors base their first impressions of a website (and by association, the business) on the design? If that doesn’t convince you that professional website design is important then continue reading.
“a picture paints a thousand words” may well be a cliché, severely overused some might say, but despite that you can’t really say that it’s inaccurate. This applies to website design too, which is why it is important to have it done professionally if you are not an experienced designer yourself.
With the above in mind, why is it important to use high quality (HQ) imagery? First impressions matter, as already stated at the opener, and HQ imagery is going top help you present you and your business as being professional. Not only that, it will also show that you have invested time and effort in sourcing high quality images. This will give visitors the confidence that you will put in the same time, care and consideration into them and their needs too.
The Typography in Your Website Design Matters
A great website design has to include great typography. A professional website design agency or company is going to know exactly what typography is going to look best. Never mind that “content is king”, the way that you present it is just as important. There are no hard and fast rules, but you shouldn’t use too many different typefaces, or fonts and styles, because this will just make everything look clumsy, untidy and very unprofessional.
You can try using a mixture of different font weights in order to breakup and divide content to make key elements stand out. This makes certain pieces of information ‘pop’ which also helps readers ‘skim’ if they need to.
Our own clients agree with us that typography is just as important as the words themselves, and this is true of text based imagery and branding too.
Functional Website Design
Should your website have a specific function or purpose, then you are going to want to make sure that the actions that you want your website visitors and users to take are clear, obvious and straightforward. Importantly, you need to be sure it works before you make sure it looks good.
Amazon is an excellent example of functional website design – it does exactly what it needs to do and nothing more. The CTAs (Call to Action) are obvious and well placed, the user doesn’t have to hunt around a page looking for a way to complete an action; it’s right there where it should be.
The Amazon site didn’t always look as good as it does today, but because the design was highly functional the aesthetics didn’t matter too much. That being said, they still realised that professional design was important and so pulled their proverbial finger out.
As you can see, professional website design is very important and it’s not just about the looks but the functionality too. For your own design needs, from your website, logos and branding – get in touch with us today. Help us, to help you.